{"id":53078,"date":"2026-03-24T13:27:45","date_gmt":"2026-03-24T04:27:45","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53078"},"modified":"2026-03-24T13:27:45","modified_gmt":"2026-03-24T04:27:45","slug":"8seconds-expands-its-ss26-menswear-collection-featuring-s-w-smiley-collaboration","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-03-8seconds-expands-its-ss26-menswear-collection-featuring-s-w-smiley-collaboration\/","title":{"rendered":"8seconds Expands its SS26 Menswear Collection Featuring S.W. Smiley\u00ae Collaboration"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Fashion Group\u2019s casual brand 8seconds introduces its SS26 menswear collection, expanding its lineup to reflect growing demand from male customers<\/li>\n\n\n\n<li>The collection blends gender-fluid styling, trend-driven casualwear, and a collaboration with S.W. Smiley\u00ae, reinterpreting streetwear through 8seconds\u2019 distinct design perspective<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/Cover-8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-1024x683.jpg\" alt=\"Two models wearing outfits from 8seconds\u2019 SS26 menswear collection, showcasing a suede-textured jacket with tie styling and a layered casual look in a caf\u00e9 setting\" class=\"wp-image-53084\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/Cover-8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-1024x683.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/Cover-8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-500x333.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/Cover-8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-768x512.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/Cover-8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Looks from 8seconds\u2019 SS26 menswear collection highlight a balance of refined tailoring and relaxed, everyday style<\/figcaption><\/figure>\n\n\n\n<p>8seconds, a casual brand under Samsung C&amp;T Fashion Group, has introduced its SS26 menswear collection, reinforcing its strategy to expand in the men\u2019s casual fashion market. The launch reflects a continued increase in male customers, as the brand broadens its offering beyond its traditionally female customer base.<\/p>\n\n\n\n<p>Over the past five years from 2020 to 2025, 8seconds\u2019 menswear category has recorded an average annual sales growth rate of approximately 10 percent. This growth trend has continued into 2026, with cumulative sales through February showing double-digit growth compared to the previous year. Among its key drivers, faux leather outerwear has emerged as a standout item, achieving more than 50 percent year-on-year sales growth and contributing to overall performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A More Refined Approach to Everyday Menswear<\/h2>\n\n\n\n<p>For SS26, 8seconds presents a collection that moves fluidly between styles, offering a balance of structure and ease. The men\u2019s line introduces gender-fluid pieces that soften traditional boundaries, alongside polished looks suited for everyday workwear.<\/p>\n\n\n\n<p>The casual lineup brings a more playful edge, featuring T-shirts with dyeing techniques and bold graphics, as well as sporty preppy styles that reflect a youthful, contemporary mood. Together, the collection captures a sense of versatility, allowing pieces to transition naturally across different settings and occasions.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-1-768x1024.jpg\" alt=\"A faux leather jacket from 8seconds\u2019 SS26 menswear collection adds structure and edge to a clean, minimal look\" class=\"wp-image-53079\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-1-768x1024.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-1-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-1-1152x1536.jpg 1152w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-1.jpg 1350w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">A faux leather jacket from 8seconds\u2019 SS26 menswear collection adds structure and edge to a clean, minimal look<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-2-767x1024.jpg\" alt=\"Relaxed silhouettes and knit textures from 8seconds\u2019 SS26 menswear collection create a comfortable, laid-back look\" class=\"wp-image-53080\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-2-767x1024.jpg 767w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-2-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-2-768x1025.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-2-1151x1536.jpg 1151w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-2.jpg 1349w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><figcaption class=\"wp-element-caption\">Relaxed silhouettes and knit textures from 8seconds\u2019 SS26 menswear collection create a comfortable, laid-back look<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reinterpreting Streetwear with S.W. Smiley\u00ae<\/h2>\n\n\n\n<p>This season also introduces a collaboration with global brand S.W. Smiley\u00ae, known for its iconic symbol and strong resonance with digitally engaged audiences. Rooted in a spirit of innovation and change, the brand brings a distinctive energy to the collection.<\/p>\n\n\n\n<p>Through this collaboration, 8seconds reimagines streetwear with its own sensibility. The lineup includes pieces such as a natural varsity jacket in vintage-inspired dark tones, accented with S.W. Smiley\u00ae embroidery, alongside garment-dyed T-shirts that combine graphic elements with expressive lettering. Each item reflects a balance between familiarity and reinterpretation, blending recognizable motifs with 8seconds\u2019 design language.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-3.webp\" alt=\"Close-up of a model wearing the S.W. SMILEY\u00ae lettering cap in ash with embroidered smiley graphic\" class=\"wp-image-53081\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-3.webp 750w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-3-375x500.webp 375w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">S.W.SMILEY\u00ae Lettering Cap in Ash from the 8seconds x S.W. Smiley\u00ae SS26 collection, featuring embroidered lettering and the signature smiley motif<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-4.jpg\" alt=\"Model wearing the S.W. SMILEY\u00ae garment-dyed short-sleeve T-shirt in ash, layered over a long-sleeve top\" class=\"wp-image-53082\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-4.jpg 750w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/03\/8seconds-Expands-its-SS26-Menswear-Collection-Featuring-S.W.-Smiley\u00ae-Collaboration-4-375x500.jpg 375w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">S.W.SMILEY\u00ae Garment-Dyed Short-Sleeve T-Shirt in Ash from the 8seconds x S.W. Smiley\u00ae SS26 collection, styled with layered textures for a casual, worn-in look<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Available Online and In Stores<\/h2>\n\n\n\n<p>The 8seconds x S.W. Smiley\u00ae collection is available at key retail locations including Myeongdong, Lotte World Mall, Hongdae Entrance, and COEX.<\/p>\n\n\n\n<p>The collection can also be viewed online through <a href=\"https:\/\/www.ssfshop.com\/main\" target=\"_blank\" rel=\"noreferrer noopener\">SSF Shop<\/a>, allowing customers to experience the full lineup beyond the physical retail space.<\/p>\n\n\n\n<p>\u201c8seconds is increasingly becoming a go-to brand for men\u2019s everyday style, with a growing and more diverse customer base,\u201d said Kim Seok-hwan, Head of the Menswear Team at 8seconds. \u201cWe aim to continue presenting designs that reflect current trends while supporting the brand\u2019s steady growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>8seconds, a casual brand under Samsung C&amp;T Fashion Group, has introduced its SS26 menswear collection, reinforcing its strategy to expand in the men\u2019s casual fashion market. The launch reflects a continued increase in male customers, as the brand broadens its offering beyond its traditionally female customer base. Over the past five years from 2020 to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-53078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8seconds Expands its SS26 Menswear Collection Featuring S.W. Smiley\u00ae Collaboration - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T Fashion Group\u2019s 8seconds unveils its SS26 menswear collection, expanding its lineup with gender-fluid styles, casual essentials, and a collaboration with S.W. Smiley\u00ae.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-03-8seconds-expands-its-ss26-menswear-collection-featuring-s-w-smiley-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8seconds Expands its SS26 Menswear Collection Featuring S.W. 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