{"id":53105,"date":"2026-04-03T16:25:47","date_gmt":"2026-04-03T07:25:47","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53105"},"modified":"2026-04-03T16:25:48","modified_gmt":"2026-04-03T07:25:48","slug":"sand-sound-brings-26ss-digging-club-concept-to-seongsu-with-immersive-pop-up","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-04-sand-sound-brings-26ss-digging-club-concept-to-seongsu-with-immersive-pop-up\/","title":{"rendered":"SAND SOUND Brings 26SS \u201cDigging Club\u201d Concept to Seongsu with Immersive Pop-Up"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Fashion Group\u2019s casual brand SAND SOUND opens a 26SS pop-up store in Seongsu, running through April 28<\/li>\n\n\n\n<li>The space reflects the \u201cDigging Club\u201d concept, blending layered styling, check and stripe patterns, and curated music experiences<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/Cover-SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up-1024x683.jpg\" alt=\"Interior of SAND SOUND 26SS pop-up store in Seongsu with record displays, clothing racks, and music-inspired layout\" class=\"wp-image-53107\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/Cover-SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up-1024x683.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/Cover-SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up-500x333.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/Cover-SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up-768x512.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/Cover-SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up-1536x1024.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/Cover-SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SAND SOUND\u2019s 26SS pop-up store in Seongsu features a \u201cDigging Club\u201d concept inspired by record shop culture and relaxed everyday style<\/figcaption><\/figure>\n\n\n\n<p>In Seongsu, where creativity and individuality shape the rhythm of everyday life, SAND SOUND has opened a new space to explore personal style. Samsung C&amp;T Fashion Group\u2019s casual brand SAND SOUND has launched its 2026 Spring-Summer pop-up store at Stage35 Seongsu, welcoming visitors throughout April 28.<\/p>\n\n\n\n<p>Launched in October 2022, SAND SOUND presents casualwear designed for free-spirited individuals. The brand embraces the coexistence of everyday life and moments of escape, expressing individuality through relaxed silhouettes and playful styling. As part of Samsung C&amp;T Fashion Group\u2019s strategy to nurture emerging brands with clear identities, SAND SOUND continues to expand its presence both online through SSF Shop and Musinsa, and offline at select shops including Beaker and Hyundai Department Store Peer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digging into Personal Style<\/h2>\n\n\n\n<p>This season, SAND SOUND introduces the concept \u201cDigging Momentum,\u201d capturing the energy of becoming immersed in personal interests. The collection reflects the comfort found in repeated habits and the freedom that emerges from interpreting style in one\u2019s own way.<\/p>\n\n\n\n<p>Built around essential wardrobe pieces, the lineup emphasizes layering and highlights check and stripe patterns throughout the collection. The result is a relaxed yet expressive aesthetic that blends everyday comfort with distinctive styling.<\/p>\n\n\n\n<p>Key pieces include the \u201cEveryone\u201d short-sleeve T-shirt and poplin shirts, designed to naturally fit into everyday wardrobes. The collection also features high-neck parkas, check shirts and jumpers, multi-stripe T-shirts, and flap backpacks, offering versatile styling options that reflect the brand\u2019s casual sensibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_1-1024x683.jpg\" alt=\"Clothing racks displaying SAND SOUND 26SS collection with layered casualwear, shirts, and accessories\" class=\"wp-image-53108\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_1-1024x683.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_1-500x333.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_1-768x512.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_1-1536x1024.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_1.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Looks from SAND SOUND\u2019s 26SS collection showcase layered styling and check and stripe patterns<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A Space Inspired by Music and Community<\/h2>\n\n\n\n<p>The pop-up store extends the season\u2019s concept through the \u201cDigging Club\u201d theme, creating a space for individuals to explore their tastes and connect through shared interests. Inspired by record shop culture, the environment combines fashion with music, offering a relaxed and immersive experience.<\/p>\n\n\n\n<p>SAND SOUND collaborated with record store Dive Records to curate music that complements the collection. Visitors can browse the space, listen to curated tracks, and experience the collection within an atmosphere shaped by sound and style.<\/p>\n\n\n\n<p>To celebrate the opening, SAND SOUND is offering a promotion for visitors. Customers who follow the brand\u2019s Instagram account and upload a story featuring the pop-up store will receive a 10% discount coupon.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_2-683x1024.jpg\" alt=\"Green knit layered over shirt with backpack and cap from SAND SOUND 26SS collection\" class=\"wp-image-53109\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_2-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_2-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_2-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_2-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_2.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">SAND SOUND\u2019s 26SS styling highlights relaxed layering and everyday essentials<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_3-683x1024.jpg\" alt=\"Headphones and music listening station featuring SAND SOUND and Dive Records collaboration\" class=\"wp-image-53110\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_3-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_3-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_3-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_3-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_3.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Visitors can explore curated music selections through SAND SOUND\u2019s collaboration with Dive Records<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_4-683x1024.jpg\" alt=\"Green-lit immersive room at SAND SOUND 26SS pop-up with seating and branded sign\" class=\"wp-image-53111\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_4-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_4-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_4-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_4-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_4.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">The pop-up space features an immersive environment inspired by music and community<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">SS26 Collection: Digging Momentum Across Three Drops<\/h2>\n\n\n\n<p>SAND SOUND\u2019s 26SS collection unfolds across three seasonal drops, each building on the concept of \u201cDigging Momentum\u201d.<\/p>\n\n\n\n<p>The first drop introduces the season\u2019s foundation, focusing on relaxed silhouettes and lightweight layering pieces designed for transitional weather. Soft-toned outerwear, casual shirts, and easy-fit pants establish the collection\u2019s laid-back mood, while subtle textures and muted color palettes create a versatile base for everyday styling. The lineup reflects SAND SOUND\u2019s signature approach to casualwear, balancing comfort with understated individuality.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"444\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-1.jpg\" alt=\"Models wearing SAND SOUND 26SS first drop outfits featuring layered hoodies, striped zip-up hoodie, check shirts, and relaxed-fit pants in neutral tones.\" class=\"wp-image-53112\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-1.jpg 999w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-1-500x222.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-1-768x341.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption class=\"wp-element-caption\">SAND SOUND\u2019s 26SS first drop introduces relaxed silhouettes and layered styling, combining hoodies, check shirts, and lightweight pullovers in muted tones to set the foundation for the season\u2019s \u201cDigging Momentum\u201d concept<\/figcaption><\/figure>\n\n\n\n<p>The second drop expands on this direction with more expressive layering and pattern-focused pieces. Check and stripe patterns emerge as key elements, alongside lightweight windbreakers, high-neck parkas, and relaxed-fit shirts. Designed for adaptability, the second drop emphasizes layering and styling flexibility, reinforcing the season\u2019s relaxed yet expressive aesthetic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"444\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-2.png\" alt=\"Models wearing SAND SOUND 26SS second drop outfits featuring a lightweight zip-up jacket, oversized long-sleeve T-shirt, and relaxed knit layered with casual pants in neutral and soft blue tones.\" class=\"wp-image-53113\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-2.png 999w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-2-500x222.png 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-2-768x341.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption class=\"wp-element-caption\">The second drop of SAND SOUND\u2019s 26SS collection expands on relaxed layering with lightweight outerwear, oversized knits, and soft-toned essentials, highlighting the season\u2019s focus on comfort and everyday versatility<\/figcaption><\/figure>\n\n\n\n<p>Released as a capsule collection under the theme \u201cFor Everyone, Anywhere,\u201d the third drop shifts toward everyday essentials. The lineup centers on jersey T-shirts, relaxed pants, lightweight cardigans, and easy layering pieces in soft seasonal tones including sky blue, pink, and neutral hues. Designed for comfort and versatility, the capsule collection completes the season with wardrobe staples suited for daily wear.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"444\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-3.jpg\" alt=\"Models wearing SAND SOUND 26SS third drop outfits in lifestyle settings, featuring fitted and relaxed T-shirts, wide denim pants, and casual everyday styling in natural environments.\" class=\"wp-image-53114\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-3.jpg 999w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-3-500x222.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/04\/SAND-SOUND-Brings-26SS-Digging-Club-Concept-to-Seongsu-with-Immersive-Pop-Up_Drop-3-768x341.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption class=\"wp-element-caption\">The third drop of SAND SOUND\u2019s 26SS collection introduces the \u201cFor Everyone, Anywhere\u201d capsule, featuring everyday essentials captured in lifestyle-driven settings<\/figcaption><\/figure>\n\n\n\n<p>Together, the three drops create a cohesive 26SS wardrobe built around layering, relaxed silhouettes, and subtle design details. By balancing expressive styling with practical everyday pieces, SAND SOUND captures the rhythm of personal style throughout the season \u2014 encouraging individuals to explore their own momentum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expanding Brand Identity<\/h2>\n\n\n\n<p>\u201cSAND SOUND is growing with its approachable image and distinctive silhouettes,\u201d said Dongsoo Ban, Head of the Business Development Team at Samsung C&amp;T Fashion Group. \u201cWe plan to continue expanding brand awareness through various communication activities that highlight the brand\u2019s identity.\u201d<\/p>\n\n\n\n<p>With the Stage35 Seongsu pop-up store open for a limited time, visitors are encouraged to experience SAND SOUND\u2019s 26SS collection and the \u201cDigging Club\u201d concept in person. The collection is also available on <a href=\"https:\/\/www.ssfshop.com\/SANDSOUND\/main?dspCtgryNo=&amp;brandShopNo=BDMA07A98&amp;brndShopId=ECBMS&amp;etcCtgryNo=&amp;ctgrySectCd=&amp;keyword=&amp;leftBrandNM=\">SSF Shop<\/a>, offering another way to explore SAND SOUND\u2019s relaxed silhouettes and layered styling beyond the pop-up space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Seongsu, where creativity and individuality shape the rhythm of everyday life, SAND SOUND has opened a new space to explore personal style. Samsung C&amp;T Fashion Group\u2019s casual brand SAND SOUND has launched its 2026 Spring-Summer pop-up store at Stage35 Seongsu, welcoming visitors throughout April 28. Launched in October 2022, SAND SOUND presents casualwear designed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-53105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAND SOUND Brings 26SS \u201cDigging Club\u201d Concept to Seongsu with Immersive Pop-Up - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T Fashion Group\u2019s SAND SOUND opens a 26SS pop-up store in Seongsu, presenting layered styling, check and stripe patterns, and a \u201cDigging Club\u201d concept inspired by music culture.\" \/>\n<meta name=\"robots\" content=\"index, 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