{"id":53265,"date":"2026-05-13T18:41:14","date_gmt":"2026-05-13T09:41:14","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53265"},"modified":"2026-05-13T18:41:15","modified_gmt":"2026-05-13T09:41:15","slug":"anggae-opens-seongsu-pop-up-store-with-26ss-collection-and-immersive-brand-experience","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-05-anggae-opens-seongsu-pop-up-store-with-26ss-collection-and-immersive-brand-experience\/","title":{"rendered":"\u2018anggae\u2019 Opens Seongsu Pop-Up Store with 26SS Collection and Immersive Brand Experience"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Fashion Group\u2019s contemporary womenswear brand \u2018anggae\u2019 opens 26 Spring-Summer (26SS) pop-up at Stage35 Seongsu, running through May 25<\/li>\n\n\n\n<li>The pop-up presents the brand\u2019s layered styling and soft silhouettes, along with experiential content created in collaboration with ceramic design studio IAAC and in-store promotions<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/1200px-\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience-1024x536.jpg\" alt=\"Exterior and interior view of the 26SS pop-up store by \u2018anggae\u2019 at Stage35 Seongsu, showing the storefront and suspended clothing displays with layered styling pieces.\" class=\"wp-image-53273\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/1200px-\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience-1024x536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/1200px-\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience-500x262.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/1200px-\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience-768x402.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/1200px-\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The 26SS pop-up store by \u2018anggae\u2019 at Stage35 Seongsu introduces the brand\u2019s soft silhouettes and layered styling in a curated offline space<\/figcaption><\/figure>\n\n\n\n<p>In Seongsu, one of Seoul\u2019s leading districts for fashion, lifestyle, and immersive brand experiences, \u2018anggae\u2019 has opened a new space to introduce its seasonal identity. The pop-up offers a fitting setting for \u2018anggae\u2019 to connect with customers offline and bring its refined identity to life.<\/p>\n\n\n\n<p>Launched in 2024, \u2018anggae\u2019 is a contemporary womenswear brand that expresses the natural beauty of women\u2019s silhouettes through fluid shapes and refined styling. The brand has been expanding through major online platforms such as SSF Shop and 29CM, domestic select shops including BEAKER and ZIP739, and overseas select shops in markets such as the U.S., Europe, Japan, and China.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_1-1024x513.jpg\" alt=\"Model wearing a sheer white layered outfit from the 26SS collection by \u2018anggae\u2019, shown alongside white fabric displays and campaign images inside the Seongsu pop-up store.\" class=\"wp-image-53266\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_1-1024x513.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_1-500x251.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_1-768x385.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_1-1536x770.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The 26SS collection by \u2018anggae\u2019 presents soft silhouettes, sheer textures, and layered styling that reflect the brand\u2019s quiet, refined sensibility<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cPuttering\u201d into the 26SS Season<\/h2>\n\n\n\n<p>For the Spring-Summer season, \u2018anggae\u2019 introduces the concept of \u201cPuttering,\u201d a term that conveys relaxed movement, unhurried moments, and the quiet comfort found in everyday life. The collection reflects this mood through soft textures, gentle materials, and relaxed silhouettes designed for natural, effortless styling.<\/p>\n\n\n\n<p>The Seongsu pop-up store brings the seasonal concept to life through a layered space designed around one of the key styling codes of \u2018anggae\u2019, using sheer fabrics to visually express the idea of layering while allowing visitors to experience the brand\u2019s SS26 collection in person. The collection is grounded in calm, nature-inspired colors such as white, pale blue, and pale lemon, with key items including jackets crafted in tweed, waffle-knit tops, floral denim bags, oversized leather jackets, and ribbed cardigans. Together, the pieces reflect the brand\u2019s quiet yet expressive identity, offering items that can be styled with ease while maintaining a refined sense of shape and movement.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_2-683x1024.jpg\" alt=\"Black sleeveless dress layered with a white garment displayed on a hanger at the \u2018anggae\u2019 26SS pop-up store.\" class=\"wp-image-53267\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_2-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_2-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_2-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_2-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_2-1366x2048.jpg 1366w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_2-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">A layered look from the 26SS collection by \u2018anggae\u2019 is displayed at the Stage35 Seongsu pop-up store, reflecting the brand\u2019s soft textures and relaxed silhouette<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_3-683x1024.jpg\" alt=\"Clothing and accessories from the \u2018anggae\u2019 26SS collection displayed on suspended hangers against a textured wall.\" class=\"wp-image-53268\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_3-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_3-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_3-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_3-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_3-1366x2048.jpg 1366w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_3-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">The 26SS pop-up store by \u2018anggae\u2019 uses suspended displays and textured walls to present the brand\u2019s layered styling concept in a curated space<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_4-683x1024.jpg\" alt=\"Interior of the \u2018anggae\u2019 26SS pop-up store with clothing racks, sheer white fabric curtains, and womenswear displays.\" class=\"wp-image-53269\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_4-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_4-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_4-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_4-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_4-1366x2048.jpg 1366w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_4-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Visitors can explore the 26SS collection by \u2018anggae\u2019 in a space designed with sheer fabrics, soft textures, and a calm layered atmosphere<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Experiencing the Brand Beyond Clothing<\/h2>\n\n\n\n<p>The pop-up store also introduces experiential elements that extend the identity of \u2018anggae\u2019 beyond fashion.<\/p>\n\n\n\n<p>In collaboration with ceramic design studio IAAC Crafts (<a href=\"https:\/\/www.instagram.com\/iaac_crafts\/\" target=\"_blank\" rel=\"noreferrer noopener\">@iaac_crafts<\/a>) , the space presents ceramics reinterpreted as fashion items that can be layered over clothing, connecting naturally with the brand\u2019s SS26 concept while allowing customers to experience sensibility of \u2018anggae\u2019 through objects as well as apparel.<\/p>\n\n\n\n<p>The pop-up also offers a ceramic necklace-making program, with applications available through the official Instagram account of \u2018anggae\u2019 (<a href=\"https:\/\/www.instagram.com\/anggae.official\/\" target=\"_blank\" rel=\"noreferrer noopener\">@anggae.official<\/a>) and <a href=\"https:\/\/iaaccrafts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IAAC Crafts\u2019 website<\/a>. Lifestyle products from IAAC Crafts, including ceramic tableware, are also available at the store.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"694\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_5.jpg\" alt=\"Interior of the 26SS pop-up store by \u2018anggae\u2019 at Stage35 Seongsu, featuring IAAC ceramic objects, lifestyle products, and a curated display area.\" class=\"wp-image-53270\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_5.jpg 463w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_5-334x500.jpg 334w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><figcaption class=\"wp-element-caption\">The \u2018anggae\u2019 26SS pop-up store at Stage35 Seongsu features ceramic objects and lifestyle products from IAAC, extending the brand\u2019s layered concept beyond clothing<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_6-683x1024.jpg\" alt=\"Visitor participating in a ceramic experience program at the 26SS pop-up store by \u2018anggae\u2019, creating a ceramic accessory at a table.\" class=\"wp-image-53271\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_6-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_6-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_6-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_6-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_6.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Interior of the 26SS pop-up store by \u2018anggae\u2019 at Stage35 Seongsu, featuring IAAC ceramic objects, lifestyle products, and a curated display area.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_7-683x1024.jpg\" alt=\"IAAC ceramic tableware displayed with small desserts at the 26SS pop-up store by \u2018anggae\u2019.\" class=\"wp-image-53272\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_7-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_7-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_7-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_7-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/05\/\u2018anggae-Opens-Seongsu-Pop-Up-Store-with-26SS-Collection-and-Immersive-Brand-Experience_7.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">IAAC ceramic tableware is displayed at the 26SS pop-up store by \u2018anggae\u2019, adding a lifestyle element to the brand\u2019s layered concept<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Expanding the Brand Identity of \u2018anggae\u2019<\/h2>\n\n\n\n<p>\u201c\u2019anggae\u2019 is a brand that naturally expresses the beauty of silhouettes, with a particular strength in layered styling,\u201d said Dongsu Ban, Head of Business Development at Samsung C&amp;T Fashion Group. \u201cThrough this Seongsu pop-up store, we hope customers will be able to experience key pieces in a space that reflects its identity.\u201d<\/p>\n\n\n\n<p>With the pop-up running through May 25, the space offers a limited-time opportunity to connect with the brand\u2019s design philosophy in one of Seoul\u2019s leading fashion and lifestyle districts.<\/p>\n\n\n\n<p>The 26SS collection is also available through <a href=\"https:\/\/m.ssfshop.com\/anggae\/main?brandShopNo=BDMA07B11&amp;brndShopId=ECBAG&amp;finderNo=1\" target=\"_blank\" rel=\"noreferrer noopener\">SSF Shop<\/a>, allowing customers to explore \u2018anggae\u2019 and its seasonal narrative beyond the physical pop-up space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2018anggae\u2019 Seongsu, Seoul<\/h2>\n\n\n\n<p>Stage35 Seongsu, 35 Yeonmujang-gil, Seongdong-gu, Seoul<br>Open Monday to Sunday from 11am to 8pm<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Seongsu, one of Seoul\u2019s leading districts for fashion, lifestyle, and immersive brand experiences, \u2018anggae\u2019 has opened a new space to introduce its seasonal identity. The pop-up offers a fitting setting for \u2018anggae\u2019 to connect with customers offline and bring its refined identity to life. Launched in 2024, \u2018anggae\u2019 is a contemporary womenswear brand that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-53265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018anggae\u2019 Opens Seongsu Pop-Up Store with 26SS Collection and Immersive Brand Experience - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T Fashion Group\u2019s contemporary womenswear brand \u2018anggae\u2019 opens a 26 Spring-Summer pop-up store in Seongsu, presenting layered styling, soft silhouettes, a ceramic craft experience, and in-store 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