{"id":53418,"date":"2026-06-11T18:35:52","date_gmt":"2026-06-11T09:35:52","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53418"},"modified":"2026-06-11T18:35:52","modified_gmt":"2026-06-11T09:35:52","slug":"samsung-ct-fashion-group-donates-heartist-clothing-through-new-csr-initiative","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-06-samsung-ct-fashion-group-donates-heartist-clothing-through-new-csr-initiative\/","title":{"rendered":"Samsung C&amp;T Fashion Group Donates Heartist Clothing Through New CSR Initiative"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Fashion Group donated Heartist business casual clothing to 100 people with disabilities, following the brand\u2019s transition to a regular donation initiative<\/li>\n\n\n\n<li>Each recipient received one full outfit set designed with functional details for wheelchair users, with feedback to be reflected in future clothing planning<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"853\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Cover-Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-1024x853.jpg\" alt=\"Two models in wheelchairs wearing Heartist business casual clothing from Samsung C&amp;T Fashion Group.\" class=\"wp-image-53420\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Cover-Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-1024x853.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Cover-Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-500x417.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Cover-Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-768x640.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Cover-Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Heartist clothing features business casual designs with functional details for wheelchair users<\/figcaption><\/figure>\n\n\n\n<p>Clothing plays an important role in daily routines, from work and social activities to personal expression. Through Heartist (<a href=\"https:\/\/www.instagram.com\/heartist.samsungfashion\/\" target=\"_blank\" rel=\"noreferrer noopener\">@heartist.samsungfashion<\/a>), Samsung C&amp;T Fashion Group has continued to explore how thoughtful design can make everyday fashion more comfortable, functional, and accessible.<\/p>\n\n\n\n<p>In April, Samsung C&amp;T Fashion Group donated Heartist business casual clothing to 100 people with disabilities, marking the first donation since the brand shifted from a sales-based model to a regular donation initiative. A total of 300 pieces were provided, with each recipient receiving one complete outfit set consisting of outerwear, a top, and bottoms. The Group plans to recruit recipients for the second-half donation program with the Korea Employment Agency for Persons with Disabilities and the Korea Spinal Cord Injury Association in June.<\/p>\n\n\n\n<p>Heartist is Samsung C&amp;T Fashion Group\u2019s representative CSR brand, created from the words \u201cHeart\u201d and \u201cArtist.\u201d The name reflects the idea of artists with warm hearts listening to the world around them and creating meaningful value through fashion.<\/p>\n\n\n\n<p>Launched on April 20, 2019, Korea\u2019s Day of Persons with Disabilities, Heartist was introduced under the motto \u201cFashion for All Abilities.\u201d The brand was developed to expand access to fashion through clothing that considers both design and function, with a focus on people with disabilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From Functional Fashion to Regular Donations<\/h2>\n\n\n\n<p>Before its launch, Heartist carried out research on clothing for people with disabilities through collaboration with rehabilitation medicine specialists and the Korea Differently Abled Federation. Wearability tests were also conducted with wheelchair users, allowing their feedback to be reflected in the brand\u2019s patterns, fit, design, and details.<\/p>\n\n\n\n<p>The brand incorporates details specifically designed for wheelchair users, taking their movements and body structure into consideration. This approach reflects Heartist\u2019s focus on creating pieces that consider movement, comfort, and style together.<\/p>\n\n\n\n<p>Until last year, Heartist sold its products through Samsung C&amp;T Fashion Group\u2019s online shopping platform SSF Shop. In December 2025, Samsung C&amp;T Fashion Group announced that from 2026, Heartist would move away from its previous sales format and operate as a regular donation initiative.<\/p>\n\n\n\n<p>To provide more practical support for people with disabilities in their social activities, Samsung C&amp;T Fashion Group signed business agreements with the Korea Employment Agency for Persons with Disabilities and the Korea Spinal Cord Injury Association. Through these partnerships, recipients are selected based on actual clothing needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"640\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-1.jpg\" alt=\"Two wheelchair users wearing Heartist business casual clothing against a light blue studio background.\" class=\"wp-image-53421\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-1.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-1-500x320.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-1-768x492.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Heartist business casual clothing combines refined styling with functional details for wheelchair users<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Clothing Designed Around Everyday Movement<\/h2>\n\n\n\n<p>For the first-half donation program, the donated items were designed as business casual pieces that combine classic, refined styling with functional details for wheelchair users.<\/p>\n\n\n\n<p>The clothing includes features designed to support comfort and movement in daily life, including a fit optimized for seated posture, action bands that allow easier movement, long zippers, and Velcro closures that make dressing and undressing more convenient.<\/p>\n\n\n\n<p>These details continue Heartist\u2019s approach to fashion that considers how clothing looks, feels, and functions throughout the day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reflecting Recipient Feedback<\/h2>\n\n\n\n<p>In May, Samsung C&amp;T Fashion Group conducted a satisfaction survey with the 100 first-half recipients through the Korea Employment Agency for Persons with Disabilities and the Korea Spinal Cord Injury Association. The feedback collected from the survey will be reflected in future clothing planning.<\/p>\n\n\n\n<p>Daeyoung Yoon, a disability awareness instructor in his 30s and one of the first-half recipients, shared his experience with the clothing.<\/p>\n\n\n\n<p>\u201cThe jeans I received are not only comfortable for wheelchair users, but also easy to put on and take off by myself, so I am very satisfied,\u201d said Yoon. \u201cI hope Samsung C&amp;T Fashion Group\u2019s support will help create more diverse fashion choices for people with disabilities.\u201d<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-2-683x1024.jpg\" alt=\"Daeyoung Yoon in a wheelchair wearing a beige Heartist jacket, white shirt, and jeans indoors.\" class=\"wp-image-53422\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-2-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-2-334x500.jpg 334w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-2-768x1151.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-2.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Daeyoung Yoon wears Heartist business casual clothing designed for comfort in seated posture<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-3-683x1024.jpg\" alt=\"Daeyoung Yoon in a wheelchair wearing Heartist business casual clothing outdoors.\" class=\"wp-image-53423\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-3-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-3-334x500.jpg 334w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-3-768x1151.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/06\/Samsung-CT-Fashion-Group-Donates-Heartist-Clothing-Through-New-CSR-Initiative-3.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Daeyoung Yoon wears Heartist pieces designed to support comfort and movement in daily life<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Expanding Fashion for Every Possibility<\/h2>\n\n\n\n<p>Samsung C&amp;T Fashion Group plans to recruit recipients for the second-half clothing donation program in June through the Korea Employment Agency for Persons with Disabilities and the Korea Spinal Cord Injury Association. As with the first-half program, 100 people with disabilities will each receive one self-developed business casual outfit set free of charge.<\/p>\n\n\n\n<p>\u201cMost of the first-half recipients said they would recommend participating in the Heartist program to people around them,\u201d said Jeongwon Shin, Head of the CSR Group at Samsung C&amp;T Fashion Group. \u201cBased on Heartist\u2019s philosophy of \u2018fashion for every possibility,\u2019 we hope this initiative will help create an environment that supports the social participation of people with disabilities.\u201d<\/p>\n\n\n\n<p>Through Heartist, Samsung C&amp;T Fashion Group continues to connect thoughtful design with practical support, bringing functional fashion closer to everyday life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clothing plays an important role in daily routines, from work and social activities to personal expression. Through Heartist (@heartist.samsungfashion), Samsung C&amp;T Fashion Group has continued to explore how thoughtful design can make everyday fashion more comfortable, functional, and accessible. In April, Samsung C&amp;T Fashion Group donated Heartist business casual clothing to 100 people with disabilities, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-53418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung C&amp;T Fashion Group Donates Heartist Clothing Through New CSR Initiative - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T Fashion Group donated Heartist business casual clothing to 100 people with disabilities, supporting more comfortable everyday dressing through thoughtful functional design.\" \/>\n<meta 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