{"id":53601,"date":"2026-07-31T14:49:45","date_gmt":"2026-07-31T05:49:45","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53601"},"modified":"2026-07-31T14:49:46","modified_gmt":"2026-07-31T05:49:46","slug":"the-aperture-advances-its-vintage-revival-with-fall-2026-pop-up-at-the-hyundai-seoul","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-07-the-aperture-advances-its-vintage-revival-with-fall-2026-pop-up-at-the-hyundai-seoul\/","title":{"rendered":"The Aperture Advances Its Vintage Revival with Fall 2026 Pop-Up at The Hyundai Seoul"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Fashion Group\u2019s womenswear brand The Aperture continues its modern reinterpretation of past eras with a Fall 2026 collection inspired by 1960s Minimal art<\/li>\n\n\n\n<li>The collection debuts at a pop-up store at The Hyundai Seoul from July 31 to August 9, featuring essential silhouettes and a unisex offering expanded more than fourfold<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/1200px-The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-1024x532.jpg\" alt=\"Model wearing a dark look from The Aperture\u2019s Fall 2026 collection leaning toward a vintage wall mirror in a black-and-white photograph.\" class=\"wp-image-53602\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/1200px-The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-1024x532.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/1200px-The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-500x260.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/1200px-The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-768x399.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/1200px-The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The Aperture\u2019s Fall 2026 campaign interprets the collection\u2019s minimalist perspective through a quiet black-and-white composition<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion\u2019s renewed fascination with the 1990s has brought pared-back silhouettes and understated styling back into focus. For The Aperture, however, looking back is more than a seasonal reference. It&#8217;s the foundation of the brand. After exploring \u201cMinimalism 90s\u201d across its Spring\/Summer 2026 collections, the Samsung C&amp;T Fashion Group womenswear label is widening its lens for Fall 2026 with \u201cVintage Revivalist,\u201d turning to the ideas of 1960s Minimal art while maintaining its distinctly modern point of view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new collection will make its debut at The Hyundai Seoul, where The Aperture will operate a limited-time pop-up at Popup Studio B on the department store\u2019s third floor in Yeouido, Seoul, for 10 days from July 31 through August 9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Than Nostalgia: A Brand Language Built Across Eras<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in 2023, The Aperture has consistently reinterpreted iconic culture and fashion from different eras through a contemporary lens. Its recent exploration of 1990s minimalism is therefore part of a broader creative language rather than a one-off revival. By moving between decades and extracting the ideas that remain relevant, the brand gives familiar references new clarity for the present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That point of view has resonated particularly with working women of the MZ generation. The Aperture has built its business primarily across major online fashion platforms\u2014including SSF Shop, 29CM, and W Concept\u2014while cultivating a dedicated following around its recognizable identity and signature pieces. Its clear branding and strategy of cultivating signature products have translated into rapid growth: sales in the first half of 2026 rose approximately 130% year on year.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"640\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-1.jpg\" alt=\"Model wearing a tailored gray jacket and matching H-line skirt standing against a white wall behind a long wooden table.\" class=\"wp-image-53603\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-1.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-1-500x320.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-1-768x492.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">The Aperture presents precise tailoring through a minimalist skirt suit in a calm neutral tone<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"640\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-2.jpg\" alt=\"Model wearing a white short-sleeve shirt and long black H-line skirt standing between two white doors.\" class=\"wp-image-53604\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-2.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-2-500x320.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-2-768x492.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Classic shirting and an H-line skirt highlight the collection\u2019s focus on essential wardrobe pieces<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Essence of Form<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Fall 2026, The Aperture shifts from the quiet restraint of the 1990s toward the conceptual roots of minimalism. The collection takes inspiration from the \u201cessence of form and experience\u201d explored by 1960s Minimal art, translating the movement\u2019s focus on shape, material, and perception into clothing. A restrained palette and clean, linear silhouettes bring this thinking into an urban wardrobe, creating a sense of elegance without excess.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lineup reflects The Aperture\u2019s understated approach to everyday dressing, bringing together slim sleeveless and knit tops, lightweight cardigans, clean-lined H-line skirts, relaxed trousers and Bermuda shorts. Minimal leather and raffia bags, together with \u201990s-inspired wedge sandals, complete the collection\u2019s quietly nostalgic summer wardrobe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Aperture has also expanded its unisex assortment for Fall 2026 to more than four times the size of last year\u2019s offering, giving male customers a broader selection through which to experience the brand\u2019s aesthetic.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-3.jpg\" alt=\"Model wearing The Aperture\u2019s 90s Destroyed Denim Pants - Blue, styled with a striped cropped top and textured ivory jacket.\" class=\"wp-image-53605\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-3.jpg 750w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-3-375x500.jpg 375w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">The first drop opens with the 90s Destroyed Denim Pants &#8211; Blue, bringing a distinctly \u201990s attitude to the collection through relaxed proportions and distressed detailing<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-4.jpg\" alt=\"Model wearing The Aperture\u2019s Keith Boat Neck Top - Black with wide-leg distressed white pants and a dark brown clutch.\" class=\"wp-image-53606\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-4.jpg 750w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-4-375x500.jpg 375w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">The Keith Boat Neck Top &#8211; Black anchors the second drop with a sleek silhouette, balanced by relaxed white denim for a modern take on minimalist styling<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-5.jpg\" alt=\"Model wearing The Aperture\u2019s Loic H Line Skirt - Ivory with a matching short-sleeved jacket, flat sandals and a taupe handbag.\" class=\"wp-image-53607\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-5.jpg 750w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul-5-375x500.jpg 375w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">The third drop embraces refined tonal dressing with the Loic H Line Skirt &#8211; Ivory, pairing clean lines with soft tailoring for quietly polished elegance<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A Pop-Up Shaped by Past and Present<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The pop-up extends this vintage-revival narrative beyond the clothing. Wooden desks, daybeds, cabinets, and other vintage furniture and objects carrying the cultural context of both East and West in the 1950s and 1960s are placed throughout the store. Rather than recreating a single period, the space brings different references into conversation, visually expressing The Aperture\u2019s approach to recasting the past for the present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To mark the opening, all customers who make an in-store purchase will receive a 10% discount. Gifts will also be available on a first-come, first-served basis: customers spending at least KRW 300,000 will receive a T-shirt, while those spending at least KRW 500,000 will receive a belt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Fall Arrivals to Follow<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Aperture will continue to roll out its second and third Fall 2026 product releases in September. The upcoming assortment will broaden the season\u2019s outerwear offering with pieces including nylon-blend jumpers, field jackets, and leather jackets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe planned this pop-up at The Hyundai Seoul, a key retail destination, to introduce The Aperture\u2019s original identity to more customers and connect with them in person,\u201d said Dongsoo Ban, Head of the Business Development Team at Samsung C&amp;T Fashion Group. \u201cWe will continue to focus on raising brand awareness and building a loyal customer base through high-quality products and differentiated marketing strategies.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Aperture\u2019s Fall 2026 pop-up will be open from July 31 to August 9 at Popup Studio B on the third floor of The Hyundai Seoul. The collection will also be available through <a href=\"https:\/\/www.ssfshop.com\/main\" target=\"_blank\" rel=\"noreferrer noopener\">SSF Shop<\/a> beginning August 3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion\u2019s renewed fascination with the 1990s has brought pared-back silhouettes and understated styling back into focus. For The Aperture, however, looking back is more than a seasonal reference. It&#8217;s the foundation of the brand. After exploring \u201cMinimalism 90s\u201d across its Spring\/Summer 2026 collections, the Samsung C&amp;T Fashion Group womenswear label is widening its lens for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-53601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Aperture Advances Its Vintage Revival with Fall 2026 Pop-Up at The Hyundai Seoul - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T Fashion Group\u2019s The Aperture presents its Fall 2026 collection at a limited-time pop-up at The Hyundai Seoul, featuring minimalist 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content=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-07-the-aperture-advances-its-vintage-revival-with-fall-2026-pop-up-at-the-hyundai-seoul\/\" \/>\n<meta property=\"og:site_name\" content=\"Samsung C&amp;T Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T05:49:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T05:49:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/07\/1200px-The-Aperture-Advances-Its-Vintage-Revival-with-Fall-2026-Pop-Up-at-The-Hyundai-Seoul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"624\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written 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