{"id":53625,"date":"2026-08-07T10:31:21","date_gmt":"2026-08-07T01:31:21","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53625"},"modified":"2026-08-07T10:33:05","modified_gmt":"2026-08-07T01:33:05","slug":"8seconds-reimagines-samsung-lions-heritage-in-new-fashion-collaboration","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-08-8seconds-reimagines-samsung-lions-heritage-in-new-fashion-collaboration\/","title":{"rendered":"8seconds Reimagines Samsung Lions Heritage in New Fashion Collaboration"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>8seconds and the Samsung Lions reinterpret the number eight as an infinity symbol in a collaboration celebrating the team\u2019s heritage and the possibility of victories without limit<\/li>\n\n\n\n<li>The approximately 20-piece collection brings baseball into everyday style through windbreakers, varsity jackets, raglan and Henley-neck T-shirts, accessories, and more<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/1200px-8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-1024x546.jpg\" alt=\"8seconds x Samsung Lions collaboration apparel and accessories arranged with baseballs and a bat, including logo jerseys, drawstring bags, caps, and a brown hooded windbreaker.\" class=\"wp-image-53626\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/1200px-8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-1024x546.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/1200px-8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-500x267.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/1200px-8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-768x410.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/1200px-8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">8seconds x Samsung Lions collaboration pieces bring baseball-inspired style to everyday looks<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For baseball fans, team colors and emblems have always carried meaning far beyond the stadium. As professional baseball continues to surge in popularity across Korea, that sense of fandom is increasingly becoming part of everyday style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung C&amp;T Fashion Group\u2019s casual brand 8seconds has teamed up with the Samsung Lions, one of Korea\u2019s most storied professional baseball clubs, to introduce a new collaboration that moves naturally between fashion and sport. The collection gives fans a way to enjoy and support baseball through what they wear in daily life, while offering a fresh brand experience beyond the ballpark.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eight Becomes Infinity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 8seconds x Samsung Lions collaboration is built around the concept of \u201cinfinite victories and possibilities.\u201d Under the slogan \u201cBeyond Eight Championships, Toward Infinite Victories,\u201d the number eight at the heart of the 8seconds identity is reimagined as the infinity symbol (\u221e).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The idea connects the two names through a shared visual language: 8seconds\u2019 signature number becomes a wish for the Samsung Lions\u2019 enduring passion and victories without limit. The concept runs throughout the collaboration\u2019s distinctive products, online and offline promotions, and customer events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Baseball Heritage Meets Everyday Blokecore<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The collection comprises approximately 20 items that reinterpret the heritage of the Samsung Lions, a founding club of Korea\u2019s professional baseball league, through the youthful sensibility of 8seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Windbreakers and varsity jackets draw on imagery from the club\u2019s archives, while raglan and Henley-neck T-shirts give classic baseball references a sporty yet polished finish. Together, the pieces create 8seconds\u2019 own take on blokecore, the casual fashion trend that brings sports uniforms and everyday clothing together, allowing the collection to shift easily between daily outfits and game-day looks.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-1-768x1024.jpg\" alt=\"Model wearing a fitted white-and-blue Samsung Lions raglan T-shirt with white jeans while holding a baseball against a blue backdrop.\" class=\"wp-image-53627\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-1-768x1024.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-1-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-1.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">The Samsung Lions raglan T-shirt pairs classic baseball graphics with a fresh, fitted silhouette<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-2-768x1024.jpg\" alt=\"Model wearing a navy Samsung Lions jersey and cap with black wide-leg jeans, white sneakers, sunglasses, and a white Lions drawstring bag against a blue backdrop.\" class=\"wp-image-53628\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-2-768x1024.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-2-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-2.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">A navy Samsung Lions jersey brings a relaxed, streetwear-inspired edge to the 8seconds x Samsung Lions collection<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-3-768x1024.jpg\" alt=\"Model wearing a gray-and-navy Samsung Lions color-block windbreaker over a white T-shirt and jeans, styled with black sunglasses and a shoulder bag against a blue backdrop.\" class=\"wp-image-53629\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-3-768x1024.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-3-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/08\/8seconds-Reimagines-Samsung-Lions-Heritage-in-New-Fashion-Collaboration-3.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">A color-block Samsung Lions windbreaker transforms the team\u2019s signature graphics into an easy everyday layer<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Launching Online, In Stores, and at the Ballpark<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 8seconds x Samsung Lions collection will be available from August 8 at 12 key 8seconds locations, including the Myeongdong, Lotte World Mall, Hongdae Entrance, COEX, and Daegu Dongseong-ro flagship stores. The full launch will also be available through <a href=\"https:\/\/www.ssfshop.com\/main\" target=\"_blank\" rel=\"noreferrer noopener\">SSF Shop<\/a>, Samsung C&amp;T Fashion Group\u2019s online shopping platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fans visiting the team store at Daegu Samsung Lions Park will have an additional opportunity to purchase the collection on August 8 and 9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the collaboration, customers who spend KRW 100,000 or more on 8seconds products, including at least one collaboration item, at participating key stores from August 8 will receive a limited-edition reusable bag, while supplies last. SSF Shop will also host an \u201c8seconds x Samsung Lions Collaboration Se-sa-fe Live\u201d broadcast for one hour beginning at 11 a.m. on August 8, alongside additional customer benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cheering for Infinite Victories<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration will continue through fan-led content and events throughout August. Eight Samsung Lions fans active across different fields will appear in an \u201cInfinite Victory Cheer\u201d content series, scheduled to be released sequentially through 8seconds\u2019 official YouTube channel (<a href=\"https:\/\/www.youtube.com\/channel\/UCdY9ynhPfqPOTpYbhZoUjSw\" target=\"_blank\" rel=\"noreferrer noopener\">@8ightseconds<\/a>) and Instagram account (<a href=\"https:\/\/www.instagram.com\/8seconds_official\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">@8seconds_official<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Daegu Samsung Lions Park, 8seconds will also hold the \u201c8-Second Infinite Cheer Challenge\u201d as an inning-break event during Samsung Lions home games throughout August, bringing the collaboration\u2019s central idea directly into the stadium experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThrough this collaboration, 8seconds wanted to go beyond simply bringing fashion and sport together to create new cultural value and a fresh sense of enjoyment,\u201d said Yoonshin Bae, Head of 8seconds Merchandising at Samsung C&amp;T Fashion Group. \u201c8seconds will continue to deliver distinctive brand experiences through its unique planning capabilities and collaborations across a wide range of fields.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For baseball fans, team colors and emblems have always carried meaning far beyond the stadium. As professional baseball continues to surge in popularity across Korea, that sense of fandom is increasingly becoming part of everyday style. Samsung C&amp;T Fashion Group\u2019s casual brand 8seconds has teamed up with the Samsung Lions, one of Korea\u2019s most storied [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-53625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8seconds Reimagines Samsung Lions Heritage in New Fashion Collaboration - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"8seconds and the Samsung Lions turn eight into infinity with a 20-piece fashion collaboration that brings the baseball club\u2019s heritage into everyday blokecore style.\" \/>\n<meta name=\"robots\" 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