{"id":53822,"date":"2026-09-22T16:59:34","date_gmt":"2026-09-22T07:59:34","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53822"},"modified":"2026-09-22T16:59:34","modified_gmt":"2026-09-22T07:59:34","slug":"anggae-opens-first-department-store-pop-up-at-the-hyundai-seoul","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-09-anggae-opens-first-department-store-pop-up-at-the-hyundai-seoul\/","title":{"rendered":"\u2018anggae\u2019 Opens First Department Store Pop-Up at The Hyundai Seoul"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Fashion Group\u2019s emerging womenswear brand \u2018anggae\u2019 opens its first standalone department-store pop-up at The Hyundai Seoul, running from September 17\u201330<\/li>\n\n\n\n<li>The pop-up presents a fall\/winter collection built around office looks that move fluidly between work and everyday life, alongside exclusive items, winter outerwear preorders and one-on-one styling<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1200px-\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul.jpg\" alt=\"Three side-by-side images show models wearing layered looks from \u2018anggae\u2019s\u2019 2026 Fall\/Winter collection, including a brown jacket with a gray knit, a navy pleated top and a white cardigan with gray trousers.\" class=\"wp-image-53823\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1200px-\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul.jpg 1200w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1200px-\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul-500x262.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1200px-\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul-1024x536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1200px-\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">\u2018anggae\u2019s\u2019 2026 Fall\/Winter collection reinterprets officewear through fluid silhouettes, relaxed layering and soft textures that move naturally between work and everyday life.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung C&amp;T Fashion Group\u2019s womenswear brand \u2018anggae\u2019 is opening its first standalone department-store pop-up at The Hyundai Seoul, marking the next step in the emerging label\u2019s rapid growth and expansion of its offline customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pop-up will run from September 17\u201330 at ATTAG on B2 of The Hyundai Seoul in Yeouido, Seoul, showcasing the brand\u2019s FW26 collection through a concept that blurs the boundaries between work and everyday life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launched in 2024, \u2018anggae\u2019 is a feminine contemporary womenswear brand that reveals the natural beauty of women\u2019s silhouettes through a sensual and fluid approach. The brand has continued to grow through major Korean online platforms, including SSF Shop and 29CM, while building global recognition through select shops in the U.S., Europe, Japan and China. Supported by its distinctive sensibility, design and quality, the brand\u2019s cumulative sales from January through August rose 129% year over year.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block cb-rtl\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" dir=\"rtl\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_First-Drop_1-1-768x1024.png\" alt=\"A model stands against a white tiled wall wearing a sheer navy long-sleeve T-shirt layered over a white top with dark wide-leg pants. A large blue floral-patterned bag is carried over one shoulder.\" class=\"wp-image-53825\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_First-Drop_1-1-768x1024.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_First-Drop_1-1-375x500.png 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_First-Drop_1-1.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">\u2018anggae\u2019 Sheer T-Shirt in navy brings subtle transparency and relaxed layering to the collection\u2019s first drop<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_First-Drop_2-1-768x1024.png\" alt=\"A model leans against a white tiled wall wearing a draped black cowl-neck pullover over a light gray top, paired with voluminous black satin skirt pants, pale lavender tights and black pointed heels.\" class=\"wp-image-53826\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_First-Drop_2-1-768x1024.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_First-Drop_2-1-375x500.png 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_First-Drop_2-1.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">\u2018anggae\u2019 Cowl Neck Pullover and Satin Skirt Pants in black create a fluid silhouette through soft draping and layered proportions<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Office wear Beyond the Conventional Workday<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under the theme of officewear with blurred boundaries, the collection moves away from a rigid definition of work dressing. Draped lines, curved shapes and considered proportions allow individual pieces to shift easily across different parts of the day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection highlights \u2018anggae\u2019s\u2019 signature approach to expressive silhouettes and layering. Key pieces include a faux leather blouson jacket finished with angular pleats at the hem, jacquard artist denim pants defined by a floral pattern and curved silhouette, and a cowl-neck pullover with an elegant, draped line. The lineup also includes the Boxer Bag, a signature style that was reordered following strong demand during the Spring\/Summer season.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block cb-rtl\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" dir=\"rtl\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Second-Drop_3-1-768x1024.png\" alt=\"A model stands against a white tiled wall wearing a navy pleated short-sleeve top with fitted black capri pants. A light blue garment is wrapped around the waist, completing the look with sheer black socks and dark brown heels.\" class=\"wp-image-53827\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Second-Drop_3-1-768x1024.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Second-Drop_3-1-375x500.png 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Second-Drop_3-1.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">\u2018anggae\u2019 Pleats Short Sleeve Top in navy brings sculptural texture and dimension to layered styling<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Second-Drop_4-1-768x1024.png\" alt=\"A model stands against a pale background wearing a semi-sheer ivory pleated cardigan with black capri pants and dark brown pointed heels.\" class=\"wp-image-53828\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Second-Drop_4-1-768x1024.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Second-Drop_4-1-375x500.png 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Second-Drop_4-1.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">\u2018anggae\u2019 Pleats Cardigan in ivory creates a refined silhouette through delicate texture and subtle transparency<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exclusive Pieces and Personalized Styling<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Hyundai Seoul pop-up introduces products and services available exclusively at the store. Limited pieces include a flared-sleeve T-shirt and velvet halter T-shirt, while customers can preorder a fur jacket and down padded jacket scheduled for release in October at a 20% discount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Professional stylists will provide one-on-one personalized styling consultations, while customers who spend KRW 250,000 or more will receive a layering satin scarf while supplies last.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The space visually interprets the brand\u2019s slogan, \u2018Revelation through Concealment.\u2019 Soft, translucent chiffon is combined three-dimensionally with burl wood and its natural grain, creating an environment that brings the brand&#8217;s distinctive aesthetic of concealment and transparency to life.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block cb-rtl\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" dir=\"rtl\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Third-Drop_5-1-768x1024.png\" alt=\"A model stands against a pale background wearing a brown suede safari jacket with large front pockets and a low-slung belt. A gray knit is draped around the shoulders, paired with black capri pants and dark brown pointed heels.\" class=\"wp-image-53829\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Third-Drop_5-1-768x1024.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Third-Drop_5-1-375x500.png 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Third-Drop_5-1.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">\u2018anggae\u2019 Low Waist Safari Jacket in brown brings a refined edge to utilitarian styling through soft suede and belted proportions<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Third-Drop_6-1-768x1024.png\" alt=\"A model stands against a pale background wearing an ivory snap-button cardigan with voluminous gray pants featuring a wide folded waistband. The look is completed with layered white socks and light blue flats.\" class=\"wp-image-53830\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Third-Drop_6-1-768x1024.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Third-Drop_6-1-375x500.png 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/09\/1000x\u2018anggae-Opens-First-Department-Store-Pop-Up-at-The-Hyundai-Seoul_Third-Drop_6-1.png 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">\u2018anggae\u2019 Snap Cardigan in ivory balances soft structure with relaxed layering for an understated everyday look<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Extending the Experience to Seongsu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following The Hyundai Seoul, \u2018anggae\u2019 will continue its series of pop-ups at Stage35 Seongsu in Seongdong-gu, Seoul, from September 29\u2013October 14. Alongside the new Fall\/Winter collection, the Seongsu location will offer sensory experiences designed to bring moments of ease into everyday life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors will be able to experience a fragrance developed to express the brand\u2019s signature sensibility. On opening day, the store will also host a Tea Ritual performance and offer welcome tea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThrough this series of pop-ups, we aim to strengthen communication with customers by raising awareness of \u2018anggae\u2019 at The Hyundai Seoul and extending the experience into wellness in Seongsu,\u201d said Dongsoo Ban, Head of the Business Development Team at Samsung C&amp;T Fashion Group. \u201cWhile maintaining a strong online-centered business model, we will continue to offer sophisticated offline experiences that expand brand awareness and build a loyal community.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover \u2018anggae\u2019 on <a href=\"https:\/\/m.ssfshop.com\/anggae\/main?brandShopNo=BDMA07B11&amp;brndShopId=ECBAG&amp;finderNo=1\">SSF Shop<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung C&amp;T Fashion Group\u2019s womenswear brand \u2018anggae\u2019 is opening its first standalone department-store pop-up at The Hyundai Seoul, marking the next step in the emerging label\u2019s rapid growth and expansion of its offline customer experience. The pop-up will run from September 17\u201330 at ATTAG on B2 of The Hyundai Seoul in Yeouido, Seoul, showcasing the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-53822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018anggae\u2019 Opens First Department Store Pop-Up at The Hyundai Seoul - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T Fashion Group&#039;s \u2018anggae\u2019 opens its first standalone department-store pop-up at The Hyundai Seoul, presenting its 2026 Fall\/Winter collection, exclusive pieces, winter outerwear 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