{"id":53844,"date":"2026-10-01T09:38:19","date_gmt":"2026-10-01T00:38:19","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53844"},"modified":"2026-10-01T09:38:20","modified_gmt":"2026-10-01T00:38:20","slug":"raemian-reframes-the-meaning-of-home-with-renewal-in-five-years","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2026-10-raemian-reframes-the-meaning-of-home-with-renewal-in-five-years\/","title":{"rendered":"Raemian Reframes the Meaning of Home with Renewal in Five Years"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T introduces \u201cFrom Height to Depth\u201d as Raemian\u2019s new brand direction and \u201cDeepen Your Life, RAEMIAN\u201d as its new slogan, placing time, experience and individual lifestyles at the center of residential value<\/li>\n\n\n\n<li>The redesigned BI retains Raemian\u2019s signature three vertical lines in a restrained black-and-white system, while Next Home, Nature Gallery and Hestia support its evolution into a \u201cLife Culture Brand\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"628\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000px-Raemian-Reframes-the-Meaning-of-Home-with-First-Renewal-in-Five-Years-1.png\" alt=\"Raemian\u2019s new horizontal brand identity features three black vertical lines above the RAEMIAN wordmark in bold black lettering on a white background.\" class=\"wp-image-53846\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000px-Raemian-Reframes-the-Meaning-of-Home-with-First-Renewal-in-Five-Years-1.png 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000px-Raemian-Reframes-the-Meaning-of-Home-with-First-Renewal-in-Five-Years-1-500x314.png 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000px-Raemian-Reframes-the-Meaning-of-Home-with-First-Renewal-in-Five-Years-1-768x482.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Raemian\u2019s new horizontal brand identity<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A home is increasingly defined by more than its location, size or price. The time people spend there, the experiences it creates and the individual tastes it reflects are becoming just as important. Raemian\u2019s latest brand renewal places this changing idea of residential value at its center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung C&amp;T Engineering &amp; Construction (E&amp;C) Group announced on Aug. 31 that it has redefined Raemian\u2019s Brand Identity System (BIS) in response to evolving residential paradigms and individual lifestyles, unveiling a new brand philosophy, slogan and visual identity. It is Raemian\u2019s brand renewal in five years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Height to Depth: A New Measure of Residential Value<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As expectations for housing evolve beyond physical scale and asset value, Raemian is shifting its focus from providing spaces that are simply taller, larger or more visually striking to enriching the everyday lives lived within them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new brand direction, \u201cFrom Height to Depth,\u201d expresses that shift. Its accompanying slogan, \u201cDeepen Your Life, RAEMIAN,\u201d reflects a commitment to the essence of residential living by adding greater depth to each resident\u2019s tastes, routines and experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung C&amp;T has translated this philosophy into three core brand values:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Originality:<\/strong> Respecting each person\u2019s individual tastes and lifestyle rather than applying a uniform standard<\/li>\n\n\n\n<li><strong>Dignity:<\/strong> Creating value that is not displayed for effect, but felt naturally the longer people spend in a space<\/li>\n\n\n\n<li><strong>Refinement:<\/strong> Removing unnecessary elements to achieve a higher level of completeness<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"628\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000px-Raemian-Reframes-the-Meaning-of-Home-with-Renewal-in-Five-Years2-1.png\" alt=\"Raemian\u2019s new black-and-white logo, featuring three vertical lines above the RAEMIAN wordmark, displayed on the glass fa\u00e7ade of Raemian Gallery under a clear blue sky\" class=\"wp-image-53847\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000px-Raemian-Reframes-the-Meaning-of-Home-with-Renewal-in-Five-Years2-1.png 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000px-Raemian-Reframes-the-Meaning-of-Home-with-Renewal-in-Five-Years2-1-500x314.png 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000px-Raemian-Reframes-the-Meaning-of-Home-with-Renewal-in-Five-Years2-1-768x482.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Raemian\u2019s renewed brand identity displayed on the fa\u00e7ade of Raemian Gallery<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A New BI That Preserves Identity and Clarifies Its Essence<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Raemian\u2019s new BI carries forward the three vertical lines that have long symbolized the brand, preserving its distinctive identity while simplifying the overall form through a stronger sense of space and openness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The previous green and gray palette has been replaced with restrained black and white. The change gives visual form to Raemian\u2019s philosophy of concentrating fully on the essence of residential living rather than outward display.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The wordmark has been developed in English, Korean and Chinese-character versions. A heavier typeface and precisely adjusted letter spacing create a more stable visual presence, allowing the brand to appear consistently across customer touchpoints ranging from building fa\u00e7ades and complex entrances to online and mobile environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new BI is being applied first at Raemian Trini One in Banpo-dong, Seocho District, Seoul, where move-ins recently began. It will then be introduced sequentially at new Raemian complexes as they welcome residents.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"227\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/Raemian-Reframes-the-Meaning-of-Home-with-First-Renewal-in-Five-Years_history3.jpg\" alt=\"Five Raemian brand identities are shown in chronological order: the original orange, blue and green symbol from 2000; a teal and gray update from 2003; a dimensional teal and silver design from 2007; a streamlined teal BI from 2021; and the new black-and-white identity introduced in 2026.\" class=\"wp-image-53848\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/Raemian-Reframes-the-Meaning-of-Home-with-First-Renewal-in-Five-Years_history3.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/Raemian-Reframes-the-Meaning-of-Home-with-First-Renewal-in-Five-Years_history3-500x114.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/Raemian-Reframes-the-Meaning-of-Home-with-First-Renewal-in-Five-Years_history3-768x174.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">The evolution of Raemian\u2019s brand identity from 2000 to 2026<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond Space<\/strong><strong>,<\/strong> <strong>Evolving Into a Life Culture Brand<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung C&amp;T intends for the renewal to lead to changes customers can experience directly, rather than remain a visual update alone. Raemian will continue advancing differentiated products and services that bring the new philosophy into residential spaces and daily routines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These include Next Home, which allows residents to configure their spaces freely around their lifestyles; Nature Gallery, Raemian\u2019s landscape brand designed to offer complete rest through nature in the city; and Hestia, its service brand for the attentive management of everyday life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis renewal carries forward the heritage Raemian has built over the past 26 years while establishing a new standard aligned with changing residential values to guide the next 100 years,\u201d said Myung-seok Kim, Executive Vice President and Head of the Group\u2019s Housing Product Marketing Division. \u201cRaemian will continue to evolve as a \u2018Life Culture Brand\u2019 that makes each customer\u2019s life deeper and richer through differentiated products, services and technology.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung C&amp;T will also introduce Raemian\u2019s new brand philosophy and updated BI through a range of content on the Raemian website and social media channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Raemian\u2019s 26-Year Brand Journey<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The renewal builds on a residential brand that has continued to evolve since its launch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2000:<\/strong> Raemian brand launched<\/li>\n\n\n\n<li><strong>2002:<\/strong> \u201cPride\u201d established as the brand identity<\/li>\n\n\n\n<li><strong>2003:<\/strong> First BI renewal<\/li>\n\n\n\n<li><strong>2005:<\/strong> Hestia, the industry\u2019s first resident customer-service brand, launched<\/li>\n\n\n\n<li><strong>2007:<\/strong> Second BI renewal<\/li>\n\n\n\n<li><strong>2012:<\/strong> A new Raemian Gallery brand exhibition center opened in Munjeong-dong, Seoul<\/li>\n\n\n\n<li><strong>2020:<\/strong> The industry\u2019s first dedicated research unit for inter-floor noise established<\/li>\n\n\n\n<li><strong>2021:<\/strong> Third BI renewal<\/li>\n\n\n\n<li><strong>2022:<\/strong> Raemian Gallery renewed as a customer experience space<\/li>\n\n\n\n<li><strong>2023:<\/strong> Future residential model \u201cRaemian, Next Home\u201d unveiled and home platform Homeniq launched<\/li>\n\n\n\n<li><strong>2025:<\/strong> Next Home testbed completed and \u201cNext Remodeling\u201d unveiled<\/li>\n\n\n\n<li><strong>2026:<\/strong> Ranked No. 1 for 28 consecutive years in the National Customer Satisfaction Index (NCSI), 25 consecutive years in the Korea Brand Power Index (K-BPI), 23 consecutive years in the National Brand Competitiveness Index (NBCI), and 11 consecutive years in the Korean Service Quality Index (KS-SQI)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A home is increasingly defined by more than its location, size or price. The time people spend there, the experiences it creates and the individual tastes it reflects are becoming just as important. Raemian\u2019s latest brand renewal places this changing idea of residential value at its center. Samsung C&amp;T Engineering &amp; Construction (E&amp;C) Group announced [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-53844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engineering-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raemian Reframes the Meaning of Home with Renewal in Five Years - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T unveils Raemian\u2019s brand renewal in five years, with a new philosophy, slogan and black-and-white brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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