{"id":53870,"date":"2026-10-08T14:30:05","date_gmt":"2026-10-08T05:30:05","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=53870"},"modified":"2026-10-08T14:58:51","modified_gmt":"2026-10-08T05:58:51","slug":"lightweight-layered-samsung-cts-fw26-puffer-approach","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-10-lightweight-layered-samsung-cts-fw26-puffer-approach\/","title":{"rendered":"Lightweight, Layered: Samsung C&amp;T\u2019s FW26 Puffer Approach"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Fashion Group is expanding lightweight puffers as versatile \u201cmulti-season outerwear,\u201d drawing on Samsung Fashion Research Institute analysis and SSF Shop customer data<\/li>\n\n\n\n<li>SSF Shop customers purchasing lightweight puffers rose 101% year over year, while customers adding them to carts surged 384%, as 8seconds, BEANPOLE, BEANPOLE KIDS and kuho plus broaden their seasonal outerwear lineups<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"523\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/cover-FW26_Lightweight_Puffer_Lineup_1200x628-1.png\" alt=\"A four-image editorial collage shows women and children wearing lightweight puffer looks in soft neutral tones\" class=\"wp-image-53872\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/cover-FW26_Lightweight_Puffer_Lineup_1200x628-1.png 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/cover-FW26_Lightweight_Puffer_Lineup_1200x628-1-500x262.png 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/cover-FW26_Lightweight_Puffer_Lineup_1200x628-1-768x402.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Samsung C&amp;T Fashion Group\u2019s lightweight puffer styling through tonal layering and modern outerwear designed to move across seasons.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lightweight puffers are moving beyond the shoulder season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung C&amp;T Fashion Group is expanding lightweight puffer lineups across its key in-house brands, positioning the category as multi-season outerwear that can transition from standalone use in mild weather to layered styling in the depths of winter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy reflects changing weather patterns and increasingly varied customer preferences, combining market analysis from Samsung Fashion Research Institute with customer behavior data from SSF Shop, Samsung C&amp;T Fashion Group\u2019s online shopping platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Weatherless Dressing Reshapes Outerwear<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Samsung Fashion Research Institute\u2019s research and analysis indicate that as climate change makes seasonal boundaries more fluid, the \u201cweatherless\u201d trend is becoming a new reference point for the fashion market. The Institute also points to growing demand for layered styling, with consumers increasingly combining lightweight outerwear in different ways depending on the weather and occasion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once used primarily for outdoor activities, lightweight puffers are increasingly worn across everyday life, work and leisure. Their low weight and ease of layering have expanded their role from standalone outerwear in transitional weather to a styling piece that can be combined in multiple ways deep into winter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SSF Shop data reflects the shift. From August 20 through September 27, even as late-summer heat continued, the number of customers purchasing lightweight puffers on SSF Shop rose 101% year over year, while the number adding the category to their carts surged 384%, signaling strong purchase intent and reinforcing the broader weatherless trend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sales of lightweight puffers in brighter shades such as ivory and pastels also increased 82% year over year, suggesting that the category is evolving beyond functional cold-weather protection into a styling item that reflects personal taste and a truly multi-season role.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Four Brands Expand the Multi-Season Outerwear Wardrobe<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building on these signals, Samsung C&amp;T Fashion Group is strengthening differentiated lightweight puffer lineups across its major brands to complete a broader multi-season outerwear portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Casual brand 8seconds has introduced \u201cAll Day Air,\u201d combining ultralight materials and packability with a trend-led approach to styling. The launch expands the brand\u2019s material-focused \u201cAll Day\u201d line following the strong response to earlier \u201cAll Day Crease\u201d and \u201cAll Day Cashmere\u201d releases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All Day Air uses down-proof, ultralight nylon to reduce weight, while real duck down and a packable storage bag add warmth and portability. Lightweight Hooded Down, Technical Padding and Down Vest styles have been drawing attention, particularly among younger shoppers. From the new collection\u2019s launch on September 15 through September 28, customers in their 20s and 30s accounted for 68% of new SSF Shop purchasers of 8seconds lightweight puffers, underscoring the response among the brand\u2019s target demographic.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x1_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png\" alt=\"A model wears a light gray hooded puffer jacket with dark wide-leg pants in an indoor setting.\" class=\"wp-image-53873\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x1_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x1_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-417x500.png 417w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x1_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-768x922.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x1_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach.png 1000w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">8seconds\u2019 All Day Air lightweight hooded down pairs ultralight construction with a relaxed, everyday silhouette.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x2_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png\" alt=\"A model wears a pale blue hooded puffer jacket with gray sweatpants while standing in front of a muted green exterior wall.\" class=\"wp-image-53874\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x2_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x2_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-417x500.png 417w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x2_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-768x922.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x2_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach.png 1000w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">8seconds\u2019 All Day Air brings a warm, casual feel to lightweight outerwear with a soft-toned hooded puffer.<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Classic casual brand BEANPOLE has introduced \u201cBetter Light Down,\u201d balancing reduced weight with a structured silhouette. High-density nylon and goose down create a lightweight yet polished outer layer, while insulating materials and precise finishing enhance wind protection and comfort. The lineup includes BEANPOLE Ladies\u2019 Better Light Down and vest styles accented with classic corduroy details, along with the practical shirt-shaped Down Trucker Jacket from BEANPOLE Men.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1200\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/resize1000x3_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-1.png\" alt=\"A model wears a dark brown hooded puffer jacket over an ivory high-neck top and brown wide-leg pants, carrying a small check-patterned bag. \" class=\"wp-image-53886\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/resize1000x3_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-1.png 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/resize1000x3_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-1-417x500.png 417w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/resize1000x3_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-1-853x1024.png 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/resize1000x3_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-1-768x922.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">BEANPOLE\u2019s Better Light Down combines lightweight warmth with polished styling for versatile seasonal wear.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x4_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png\" alt=\"A male model wears a black hooded puffer jacket layered over a dark top and light-colored pants against a neutral studio background.\" class=\"wp-image-53876\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x4_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x4_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-417x500.png 417w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x4_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-768x922.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x4_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach.png 1000w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">BEANPOLE\u2019s Better Light Down offers a lightweight outer layer with a clean, practical silhouette for everyday styling.<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">BEANPOLE KIDS has also introduced lightweight down designed around the movement and activity levels of children. Better Light Down uses ultralight duck down for a light, cozy feel, while the \u2018Light Hanjum\u2019 series includes round-neck and vest styles that work across everyday wear and outdoor activity.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x5_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png\" alt=\"Two children wear pale lavender and light blue puffer jackets while posing on a white fence in a garden.\" class=\"wp-image-53877\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x5_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x5_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-417x500.png 417w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x5_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-768x922.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x5_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach.png 1000w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">BEANPOLE KIDS\u2019 Better Light Down combines lightweight warmth and easy movement for everyday outdoor wear.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x6_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png\" alt=\"A girl in a pale lavender puffer jacket playfully adjusts the hood of a boy wearing a light blue puffer jacket outdoors.\" class=\"wp-image-53878\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x6_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x6_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-417x500.png 417w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x6_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-768x922.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x6_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach.png 1000w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">BEANPOLE KIDS\u2019 lightweight down lineup is designed for comfortable movement across everyday and outdoor activities.<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Contemporary womenswear brand kuho plus takes a more minimal approach to lightweight padding. Ultralight materials allow the pieces to work as \u201cBetween Outerwear\u201d that can be layered between other garments. The Hoodneck and Highneck Mellow Light Down styles, presented in beige, brown and blue-gray, propose an elegant and refined approach to lightweight outerwear.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x8_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-853x1024.png\" alt=\"A model wears a charcoal hooded puffer jacket over a bright blue shirt and black shorts against a white and pale blue studio background.\" class=\"wp-image-53880\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x8_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-853x1024.png 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x8_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-417x500.png 417w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x8_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1-768x922.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x8_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-1.png 1000w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">kuho plus\u2019 Hoodneck Mellow Light Down brings a minimal approach to lightweight layering as versatile Between Outerwear.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x7_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png\" alt=\"A model wears a pale blue lightweight puffer layered under a dark charcoal coat against a light blue studio background. \" class=\"wp-image-53881\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x7_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-853x1024.png 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x7_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-417x500.png 417w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x7_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach-768x922.png 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/10\/1000x7_Lightweight-Layered-Samsung-CTs-FW26-Puffer-Approach.png 1000w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">kuho plus\u2019 Mellow Light Down demonstrates the brand\u2019s Between Outerwear approach through refined, lightweight layering.<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Broader Role for Lightweight Outerwear<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBased on market analysis from Samsung Fashion Research Institute and customer data from SSF Shop, we are proposing new ways to wear lightweight puffers while differentiating products and styling around each brand\u2019s strengths,\u201d a Samsung C&amp;T Fashion Group representative said. \u201cWe plan to expand the role of lightweight padding from standalone outerwear for transitional weather to a layering item for midwinter, helping lead the growth of the multi-season outerwear market.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the latest lightweight puffer collections from Samsung C&amp;T Fashion Group\u2019s brands on <a href=\"https:\/\/www.ssfshop.com\/main\" target=\"_blank\" rel=\"noreferrer noopener\">SSF Shop<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lightweight puffers are moving beyond the shoulder season. Samsung C&amp;T Fashion Group is expanding lightweight puffer lineups across its key in-house brands, positioning the category as multi-season outerwear that can transition from standalone use in mild weather to layered styling in the depths of winter. The strategy reflects changing weather patterns and increasingly varied customer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-53870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lightweight, Layered: Samsung C&amp;T\u2019s FW26 Puffer Approach - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T Fashion Group expands lightweight puffer lineups across 8seconds, BEANPOLE, BEANPOLE KIDS and kuho plus as SSF Shop data points to rising demand for versatile multi-season outerwear.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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