{"id":7940,"date":"2018-01-12T11:22:54","date_gmt":"2018-01-12T02:22:54","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=7940"},"modified":"2023-02-27T19:50:23","modified_gmt":"2023-02-27T10:50:23","slug":"color-year-matter","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2018-01-color-year-matter\/","title":{"rendered":"The Color of the Year: Why Does It Matter?"},"content":{"rendered":"\t\t
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PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Following global color authority Pantone Color Institute\u2019s announcement of the color of the year for 2018, Ultra Violet and a collage of images with the magical hue have dotted no shortage of fashion blogs and social media pages.<\/p>

The enthusiasm behind Pantone\u2019s annual pick, reflected in media coverage and a multitude of product ensembles thrown together by all kinds of industries, suggests there\u2019s a greater appetite for learning about color trends and a growing sense of curiosity about how to incorporate them into our daily lives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sourced by\u00a0Pantone.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What Is the \u201cColor of the Year\u201d?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It has been nearly two decades since Pantone started announcing its color of the year. Some of the past hues thrown into the spotlight include True Red, Mimosa, Tangerine Tango, and Greenery. With its annual tradition, Pantone has managed to carve out a unique moment in the world of design, fashion, and other industries during which something as seemingly simple as color takes center stage.<\/p>

But why does the world sit up and listen? Much of it has to do with Pantone\u2019s irrefutable status as a global leader in developing standardized alphanumeric codes for specific colors. This has allowed parties at one end of the phone to understand exactly what those at the other end are requesting, without having to wade through a sea of vague descriptions, such as \u201cdeeper,\u201d \u201cdarker,\u201d and \u201cwarmer,\u201d which are impossible to decipher.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pantone Color Matching System<\/em>\u00a0by\u00a0StickerGiant Custom Stickers<\/em>\u00a0is licensed under CC BY 2.0<\/a><\/p>

The Colours<\/em>\u00a0by\u00a0Rocco Lucia<\/em>\u00a0is licensed under CC BY 2.0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pantone explains its insight comes from its color experts, who analyze leading indicators, ranging from the simplest elements such as food and drinks to the more complex components of art, fashion, and technology. The color institute also says there is something to be said about \u201cthe mood of the people,\u201d meaning there\u2019s a particular ambiance that surrounds the public at any given time period, which can in turn be represented by a specific color.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Evolving Tastes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analysis of this mood is what led to the birth of Ultra Violet as Pantone\u2019s color of 2018. This hue, the institute explained, delivers a sense of \u201coriginality, ingenuity, and visionary thinking.\u201d Pantone also refers to the color as a symbol of \u201ccounterculture, unconventionality, and artistic brilliance,\u201d embraced by the likes of pop icons Prince, David Bowie, and Jimi Hendrix.<\/p>

But using color as a means of self-expression is not limited to such creative minds. People have for long used specific hues, shades, tones, and tints to convey their mood or sentiment through an expansive list of everyday objects not limited to clothes and accessories.<\/p>

The Pantone Color Institute believes that when it comes to fashion people no longer want their palette of color to be confined by conventional guidelines. This is why in its\u00a0Spring 2018 Fashion Color Trend Report<\/a>\u00a0it included 12 callout colors in addition to four traditional favorites. \u201cUntypical spring shades that make for complex and original combinations expand the opportunity for self-expression and communicate the consumer desire to experiment with color all year round,\u201d it explained.<\/p>

In short, people\u2019s tastes in color are continually evolving.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sourced by\u00a0Pantone.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Power of Color<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To meet this ever-changing demand for better tools of expression, industries are also constantly on the move.<\/p>

One of the sectors where the force of this trend is felt most acutely is fashion. From high-end brands to labels that respond to consumers\u2019 rapidly developing needs, you\u2019ll constantly see the buzziest colors announcing their presence.<\/p>

For example, you can find a vast array of goods available in the enigmatic hue of Ultra Violet among brands under Samsung C&T Fashion Group. From bags to pants, sweaters, and even phone accessories, there are countless products to choose from.<\/p>

If you want to fully embrace the color of the year, consider picking out solid-color sweaters or pants and pairing them with simpler colors. But that\u2019s not the only way to add a touch of creativity to your outfit. There are plenty of other patterned items that offer a more subtle but engaging look. You can explore more options at\u00a0SSF Shop<\/a>, which provides a snapshot of the bevy of Ultra Violet items available just in the realm of fashion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Source: SSF Shop, [BEAKER] 17FW (Women) Cashmere Blend Turtle Neck Slim Knit Pullover - Purple<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [BEAKER] 17FW (Women) Cashmere Blend Turtle Neck Slim Knit Pullover - Purple<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [8SECONDS] 17FW Lettering Loose Fit Sweatshirt - Violet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [8SECONDS] 17FW Lettering Loose Fit Sweatshirt - Violet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [REPLAIN FOR BEAKER] 17FW [Replain X Beaker] Wool Blend Knit Straight Pants - Purple<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [8SECONDS] 17FW [CELEBs PICK] Lettering Sweatshirt - Violet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [8SECONDS] 17FW [CELEBs PICK] Lettering Sweatshirt - Violet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [Eyeye] CHECK PATTERN KNIT CARDIGAN_PURPLE (EEOE3CDR01W)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [Eyeye] Mermaid Check Skirt_Purple (EEOE4SKR03W)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [BLANK] Pleats Mini Dress - Purple<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [8SECONDS] 17FW Color Block Half Sleeve Knit Pullover - Violet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [BEANPOLE GOLF] 17FW Contrasted Point Half Zip Up T-shirt - Violet (Women)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [BEANPOLE GOLF] 17FW [THE OPEN] Padding Curot - Violet (Women)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [FIBRENO] Cosmetic Clutch - 18 Purple<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [BEANPOLE LADIES] 17FW Wide Band Shoulder Bag - Purple (Women)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [8SECONDS] 17FW Basic Rib Beanie - Violet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [8SECONDS] 17SS Minimal Tote Bag - Violet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [ABIRUZ] ABIRUZ MEN SOCKS UNI-73<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Source: SSF Shop, [PROJEKT PRODUCKT] KC-8C18PG<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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But the power of color spills over into a much wider space that encompasses cosmetics, interior design, furniture, stationery and much more. As the weight given to color continues to grow, this area is expected to expand even further.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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More Traces of Color<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s hard to imagine a world in which color has no place. Every aspect of life is touched by it, and it\u2019s the most natural way most people experience their surroundings each day. That said, keeping up with color trends does not mean swapping out your entire wardrobe with the new hue in demand. It simply means having more options and channels of expression at your fingertips.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Following global color authority Pantone Color Institute\u2019s announcement of the color of the year for 2018, Ultra Violet and a collage of images with the magical hue have dotted no shortage of fashion blogs and social […]<\/p>\n","protected":false},"author":1,"featured_media":7956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[1067,191,208,115,1733,2254,193,70,2255,2257,470,2274,2275,722,90,353,987,2172,2173,2276,2277],"class_list":["post-7940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-8-seconds","tag-8seconds","tag-beaker","tag-beanpole","tag-beanpole-golf","tag-facebook","tag-fashion","tag-fashion-group","tag-fashion-trends","tag-k-fashion","tag-pantone","tag-pantone-color","tag-pantone-color-2018","tag-samsung","tag-samsung-ct","tag-samsung-ct-fashion-group","tag-samsungct","tag-samsungctfashion","tag-samsungfashion","tag-ultra-violet","tag-violet"],"acf":[],"yoast_head":"\nThe Color of the Year: Why Does It Matter? - Samsung C&T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2018-01-color-year-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Color of the Year: Why Does It Matter? - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"PANTONE 18-3838 Ultra Violet. 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