{"id":52042,"date":"2025-03-25T09:58:20","date_gmt":"2025-03-25T00:58:20","guid":{"rendered":"https:\/\/news.samsungcnt.com\/ko\/?p=52042"},"modified":"2025-09-19T10:22:32","modified_gmt":"2025-09-19T01:22:32","slug":"%eb%a1%9c%ea%b0%80%eb%94%94%ec%8a%a4-%ec%8b%a0%ea%b7%9c-bi-%ea%b3%b5%ea%b0%9c","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/ko\/%ec%a0%84%ec%b2%b4%ea%b8%b0%ec%82%ac\/%ed%8c%a8%ec%85%98%eb%b6%80%eb%ac%b8\/2025-03-%eb%a1%9c%ea%b0%80%eb%94%94%ec%8a%a4-%ec%8b%a0%ea%b7%9c-bi-%ea%b3%b5%ea%b0%9c\/","title":{"rendered":"\ub85c\uac00\ub514\uc2a4, \uc2e0\uaddc BI \uacf5\uac1c"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52042\" class=\"elementor elementor-52042\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6e374b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6e374b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a26137c\" data-id=\"a26137c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1041033 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1041033\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\ub85c\uac00\ub514\uc2a4 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \ub9ac\ub274\uc5bc, 14\ub144\ub9cc\uc5d0 \ubcc0\uacbd\ud55c \ub85c\uace0\uc640 \uc0c8 \ube44\uc804 \uc18c\uac1c<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">'25SS \uc2dc\uc98c \ucee8\uc149 \ubc0f \ubc30\uc6b0 \uc815\uc131\uc77c \ucc29\uc7a5\ud55c \uc2e0\uc0c1\ud488 \ud654\ubcf4 \uacf5\uac1c<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d072ed elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"8d072ed\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\uc774\ubbf8\uc9c0 \uce90\ub7ec\uc140\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \uc758 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/2\/2025\/03\/\uc0ac\uc9c41.-\ub85c\uac00\ub514\uc2a4-\uc2e0\uaddc-\ub85c\uace0.png\" alt=\"\uc0bc\uc131\ubb3c\uc0b0, \ub85c\uac00\ub514\uc2a4\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953d679 elementor-widget elementor-widget-text-editor\" data-id=\"953d679\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: var(--ast-global-color-5);\">\ub85c\uac00\ub514\uc2a4\uac00 \uc0c8\ub85c\uc6b4 BI(Brand Identity)\ub97c \uacf5\uac1c\ud588\ub2e4.&nbsp;<\/span><\/p><p>\uc0bc\uc131\ubb3c\uc0b0 \ud328\uc158\ubd80\ubb38\uc758 \ub0a8\uc131\ubcf5 \ub85c\uac00\ub514\uc2a4\ub294 \uc720\ub7ec\ud53c\uc548 \ucee8\ud15c\ud3ec\ub7ec\ub9ac\ub97c \uc9c0\ud5a5\ud558\ub294 \ub3c4\uc2dc\ud615 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub4dc\ub85c\uc11c &#8216;accessible edge(\ub0b4\uac00 \uc18c\ud654\ud560 \uc218 \uc788\ub294 \uba4b)&#8217;\uc774\ub77c\ub294 \ube44\uc804\uc744 \uac00\uc9c0\uace0 \uc0c8\ub86d\uac8c \uac1c\ubc1c\ub41c \ub85c\uace0\ub97c 25\uc77c \uacf5\uac1c\ud588\ub2e4.&nbsp;<\/p><p>\ub85c\uac00\ub514\uc2a4\uc758 \uc2e0\uaddc \ub85c\uace0\ub294 20\uc138\uae30 \uc804\uc124\uc801\uc778 \uc11c\uccb4 \ub514\uc790\uc774\ub108 \uc544\ub4dc\ub9ac\uc548 \ud504\ub8e8\ud2f0\uac70(Adiran Frutiger)\uac00 \ub0a8\uae34 \ud3f0\ud2b8\uc5d0\uc11c \ubaa8\ud2f0\ube0c\ub97c \uc5bb\uc5b4 \ub9cc\ub4e4\uc5b4\uc84c\ub2e4. 2011\ub144 \uc774\ud6c4 14\ub144\ub9cc\uc5d0 \uc774\ub8e8\uc5b4\uc9c4 \ub85c\uace0 \ubcc0\uacbd\uc774\ub2e4.&nbsp;<\/p><p>\uc0c8 \ub85c\uace0\ub294 \ud074\ub798\uc2dd\uacfc \ubaa8\ub358\ud568\uc758 \uc870\ud654\uac00 \ub290\uaef4\uc9c0\uba74\uc11c\ub3c4 \uac00\ub3c5\uc131\uc774 \ub192\uace0, \uc774\uc804 \ub85c\uace0 \ub300\ube44 \ud55c\uce35 \uc80a\uc740 \uc774\ubbf8\uc9c0\uac00 \ub3cb\ubcf4\uc774\ub294 \ub514\uc790\uc778\uc801 \ud2b9\uc9d5\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4. \ud3ec\uba40&amp;\uce90\uc8fc\uc5bc, \ubaa8\ub358&amp;\ub0b4\uce04\ub7f4, \uc6cc\ud06c&amp;\ub77c\uc774\ud504\uc758 \ubc38\ub7f0\uc2a4\ub97c \ucd94\uad6c\ud558\ub294 \ub85c\uac00\ub514\uc2a4\uc758 \ube0c\ub79c\ub4dc \ubc29\ud5a5\uc131\uc744 \ud45c\ubc29\ud558\ub294 \ub85c\uace0\ud0c0\uc785\uc774\ub2e4.<\/p><p>\ub85c\uac00\ub514\uc2a4\ub294 \uc2e0\uaddc BI\uc640 \ud568\uaed8 &#8217;25\ub144 SS \uc2dc\uc98c\uc758 \ucee8\uc149\ub3c4 \uacf5\uac1c\ud588\ub2e4. \ub85c\uac00\ub514\uc2a4\ub294 \uc62c\ud574 \ubd04 &#8216;CITY WALKER&#8217;\ub77c\ub294 \ucee8\uc149\uc744 \uac00\uc9c0\uace0 \ub3c4\uc2ec\uc744 \ub204\ube44\ub294 \ub0a8\uc131\uc758 \uc138\ub828\ub41c \uc624\ud53c\uc2a4\uc6e8\uc5b4 \uc2a4\ud0c0\uc77c\uc744 \uc81c\uc548\ud55c\ub2e4.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bede25 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4bede25\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\uc774\ubbf8\uc9c0 \uce90\ub7ec\uc140\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \uc758 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/2\/2025\/03\/\uc0ac\uc9c44.-25SS-\ub85c\uac00\ub514\uc2a4-\uc815\uc131\uc77c-\ud654\ubcf4.jpg\" alt=\"\uc0bc\uc131\ubb3c\uc0b0, \ub85c\uac00\ub514\uc2a4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \uc758 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/2\/2025\/03\/\uc0ac\uc9c45.-25SS-\ub85c\uac00\ub514\uc2a4-\uc815\uc131\uc77c-\ud654\ubcf4.jpg\" alt=\"\uc0bc\uc131\ubb3c\uc0b0, \ub85c\uac00\ub514\uc2a4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \uc758 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/2\/2025\/03\/\uc0ac\uc9c46.-25SS-\ub85c\uac00\ub514\uc2a4-\uc815\uc131\uc77c-\ud654\ubcf4.jpg\" alt=\"\uc0bc\uc131\ubb3c\uc0b0, \ub85c\uac00\ub514\uc2a4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \uc758 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/2\/2025\/03\/\uc0ac\uc9c42.-25SS-\ub85c\uac00\ub514\uc2a4-\uc815\uc131\uc77c-\ud654\ubcf4.jpg\" alt=\"\uc0bc\uc131\ubb3c\uc0b0, \ub85c\uac00\ub514\uc2a4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \uc758 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/2\/2025\/03\/\uc0ac\uc9c43.-25SS-\ub85c\uac00\ub514\uc2a4-\uc815\uc131\uc77c-\ud654\ubcf4.jpg\" alt=\"\uc0bc\uc131\ubb3c\uc0b0, \ub85c\uac00\ub514\uc2a4\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02bbc77 elementor-widget elementor-widget-text-editor\" data-id=\"02bbc77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ub610\ud55c, \ub85c\uac00\ub514\uc2a4\ub294 &#8217;25\ub144 SS\uc2dc\uc98c \ubaa8\ub378\ub85c \ubc30\uc6b0 \uc815\uc131\uc77c\uc744 \uc120\uc815\ud588\ub2e4. 3040 \ub0a8\uc131\uc5d0 \uc778\uc9c0\ub3c4\uac00 \ub192\uc73c\uba74\uc11c\ub3c4 \uc138\ub828\ub41c \ub3c4\uc2dc \ub0a8\uc131\uc758 \uc774\ubbf8\uc9c0\ub97c \uac00\uc9c4 \uc815\uc131\uc77c \ubc30\uc6b0\ub294 \ub85c\uac00\ub514\uc2a4\uac00 \uc9c0\ud5a5\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc774\ubbf8\uc9c0\ub97c \ud6cc\ub96d\ud558\uac8c \ubcf4\uc5ec\uc92c\ub2e4\ub294 \ud3c9\uac00\ub97c \ubc1b\uc558\ub2e4.&nbsp;<\/p><p>\ub85c\uac00\ub514\uc2a4\ub294 \uc774\ubc88 SS\uc2dc\uc98c \ud654\ubcf4\ub97c \ud1b5\ud574 \ud575\uc2ec \uc544\uc774\ud15c\uc778 \uc2a4\ub9c8\ud2b8 \uc14b\uc5c5(smart set-up)\uacfc \ub77c\uc774\ud2b8 \uc14b\uc5c5(light set-up), \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uc758 \uc0c8 \ubc29\ud5a5\uc131\uacfc \uc2dc\uc98c \ucee8\uc149\uc5d0 \ub9de\uac8c \uc624\ud53c\uc2a4\uc640 \uc77c\uc0c1\uc744 \uac00\ub9ac\uc9c0 \uc54a\uace0 \uc785\uc744 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc0c1\ud488\uc744 \uc120\ubcf4\uc600\ub2e4.<\/p><p>\uc0bc\uc131\ubb3c\uc0b0 \ud328\uc158\ubd80\ubb38 \uc774\ubb34\uc601 \ub0a8\uc131\ubcf5\uc0ac\uc5c5\ubd80\uc7a5 \uc0c1\ubb34\ub294 &#8220;\ub85c\uac00\ub514\uc2a4\ub294 \uad6d\ub0b4\uc5d0\uc11c \uc2e0\uc0ac\ubcf5\uc774\ub77c\ub294 \uac1c\ub150\uc774 \uc0dd\uc18c\ud558\uac8c \ub290\uaef4\uc9c0\ub358 1979\ub144\uc5d0 \ub860\uce6d\ud558\uc5ec \uc624\ub79c \uae30\uac04 \uc0ac\ub791\uc744 \ubc1b\uc73c\uba70 \ud55c\uad6d\uc744 \ub300\ud45c\ud558\ub294 \ub0a8\uc131\ubcf5 \ube0c\ub79c\ub4dc\ub85c \uc131\uc7a5\ud574 \uc654\ub2e4&#8221;\uba74\uc11c &#8220;\ube0c\ub79c\ub4dc \ub9ac\ub274\uc5bc\uc744 \ud1b5\ud574 \uae30\uc874\ubcf4\ub2e4 \ub354\uc6b1 \ub9e4\ub825\uc801\uc778 \ubaa8\uc2b5\uc73c\ub85c \uace0\uac1d\ub4e4\uaed8 \ub2e4\uac00\uac08 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud55c\ub2e4&#8221;\uace0 \ub9d0\ud588\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ub85c\uac00\ub514\uc2a4 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \ub9ac\ub274\uc5bc, 14\ub144\ub9cc\uc5d0 \ubcc0\uacbd\ud55c \ub85c\uace0\uc640 \uc0c8 \ube44\uc804 \uc18c\uac1c &#8217;25SS \uc2dc\uc98c \ucee8\uc149 \ubc0f \ubc30\uc6b0 \uc815\uc131\uc77c \ucc29\uc7a5\ud55c \uc2e0\uc0c1\ud488 \ud654\ubcf4 \uacf5\uac1c \ub85c\uac00\ub514\uc2a4\uac00 \uc0c8\ub85c\uc6b4 BI(Brand Identity)\ub97c \uacf5\uac1c\ud588\ub2e4.&nbsp; \uc0bc\uc131\ubb3c\uc0b0 \ud328\uc158\ubd80\ubb38\uc758 \ub0a8\uc131\ubcf5 \ub85c\uac00\ub514\uc2a4\ub294 \uc720\ub7ec\ud53c\uc548 \ucee8\ud15c\ud3ec\ub7ec\ub9ac\ub97c \uc9c0\ud5a5\ud558\ub294 \ub3c4\uc2dc\ud615 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub4dc\ub85c\uc11c &#8216;accessible 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