Fashion

ENHYPEN SUNOO’s Summer Record: 8 Seconds Unveils Ambassador Campaign
July 22, 2025
ENHYPEN’s SUNOO has officially been named the global ambassador of 8 Seconds. To mark the appointment, the brand has launched a new editorial campaign titled ENHYPEN SUNOO’s Summer Record. Structured like a visual playlist, the four-track series captures relaxed summer moods, retro styling, and everyday comfort — all brought to life through SUNOO’s signature charm. […]

Expanding Horizons: 8 Seconds Celebrates Grand Opening at SM Mall of Asia
July 10, 2025
Samsung C&T’s Fashion Group has officially brought its signature brand 8 Seconds to the Philippines with the opening of its first international store. The 420-square-meter space is located on the second floor of SM Mall of Asia in Manila, one of Southeast Asia’s largest and most iconic shopping destinations. The launch was made possible through […]

Reinterpreting Classic Codes: Juun.J Unveils 26SS Collection at Paris Fashion Week
July 1, 2025
Juun.J presents its 26SS Collection at Paris Fashion Week, showcasing bold contrasts and reinterpreted classics through its ‘BOY-ISH’ theme.

Breezy Looks: How Lightweight Tailoring Is Redefining Summer Citywear
June 24, 2025
Lightweight tailoring steps into the spotlight as the new city uniform. Discover how Samsung C&T is embracing summer ease with tailored silhouettes and breathable fabrics.

Rain, Hail, or Shine: Beanpole Accessory Expands its ‘Any Weather’ Collection
June 10, 2025
BEANPOLE ACCESSORY has launched new items as part of its ANY WEATHER collection. The new range offers items for unpredictable weather, including rain boots, umbrellas, water-resistant bags, and ponchos. BEANPOLE ACCESSORY, part of the Samsung C&T Fashion Group, has launched a new range of products as part of its ‘ANY WEATHER’ collection, designed for unpredictable […]

What are Sneakerinas? The Ballet Flat–Sneaker Hybrid Trending in Summer 2025
May 22, 2025
Meet the sneakerina, the hybrid summer shoe that combines ballet flats and sneakers seen on runways and city streets in 2025 Find your sneakerina style with the ultra-cool sneaker ballet flats, Mary Jane platform sneakers, and lace-up ballet flats 8seconds’ ballet-inspired Mary Jane sneakers embody this summer’s Gen Z sneakerina shoe trend Have you ever […]

8seconds Teams Up with Gen Z ‘It Girl’ Jisoo Seo for a Summer Styling Edit
May 9, 2025
Samsung C&T Fashion Group brand 8seconds collaborates with model and influencer Jisoo Seo for a styling lookbook with the brand’s summer collection The edit seamlessly blends Jisoo’s signature style with a mix of blokette core, soft 90s grunge and bohemian nomad aesthetics. Jisoo Seo brings her laid-back, blokette core aesthetic to a summer styling collaboration […]

A Soft Summer Breeze: Beanpole Introduces the SolSol Knit
April 28, 2025
Beanpole, Samsung C&T’s classic casualwear brand, unveils its SS season signature piece: the SolSol Knit Crafted with premium materials and designed to evoke the feeling of a soft summer breeze Reflects Beanpole’s renewed focus on developing timeless, iconic seasonal items Launch celebrated through immersive pop-up stores in Seoul and Hanam, featuring exclusive giveaways and curated experiences […]

Reimagining Denim: BEAKER Launches In-House Brand ‘Stitch Comes Blue’
April 3, 2025
Samsung C&T’s multi-brand store BEAKER has introduced its own denim label, Stitch Comes Blue. The new brand reflects BEAKER’s unique curatorial perspective and aims to offer elevated denim experiences with refined fits, premium materials, and innovative craftsmanship. Combining craftsmanship with bold creativity, the debut collection includes a 36-piece lineup for Spring/Summer 2025, available in BEAKER […]

Elevating In-Store Retail Experiences with Spatial Storytelling and Innovative Design
March 20, 2025
Creating immersive and customer-centric physical retail spaces is becoming more important as consumers shift to online shopping. Samsung C&T Fashion Group is leading the way, setting a new standard for retail spaces that enhance the customer experience in South Korea and beyond. LEMAIRE’s Hannam flagship store in Seoul transcends conventional retail as a hub for […]