Fashion
Rain, Hail, or Shine: Beanpole Accessory Expands its ‘Any Weather’ Collection
BEANPOLE ACCESSORY has launched new items as part of its ANY WEATHER collection. The new range offers items for unpredictable weather, including rain boots, umbrellas, water-resistant bags, and ponchos. BEANPOLE ACCESSORY, part of the Samsung C&T Fashion Group, has launched a new range of products as part of its ‘ANY
What are Sneakerinas? The Ballet Flat–Sneaker Hybrid Trending in Summer 2025
Meet the sneakerina, the hybrid summer shoe that combines ballet flats and sneakers seen on runways and city streets in 2025 Find your sneakerina style with the ultra-cool sneaker ballet flats, Mary Jane platform sneakers, and lace-up ballet flats 8seconds’ ballet-inspired Mary Jane sneakers embody this summer’s Gen Z sneakerina
8seconds Teams Up with Gen Z ‘It Girl’ Jisoo Seo for a Summer Styling Edit
Samsung C&T Fashion Group brand 8seconds collaborates with model and influencer Jisoo Seo for a styling lookbook with the brand’s summer collection The edit seamlessly blends Jisoo’s signature style with a mix of blokette core, soft 90s grunge and bohemian nomad aesthetics. Jisoo Seo brings her laid-back, blokette core aesthetic
A Soft Summer Breeze: Beanpole Introduces the SolSol Knit
Beanpole, Samsung C&T’s classic casualwear brand, unveils its SS season signature piece: the SolSol Knit Crafted with premium materials and designed to evoke the feeling of a soft summer breeze Reflects Beanpole’s renewed focus on developing timeless, iconic seasonal items Launch celebrated through immersive pop-up stores in Seoul and Hanam, featuring
Reimagining Denim: BEAKER Launches In-House Brand ‘Stitch Comes Blue’
Samsung C&T’s multi-brand store BEAKER has introduced its own denim label, Stitch Comes Blue. The new brand reflects BEAKER’s unique curatorial perspective and aims to offer elevated denim experiences with refined fits, premium materials, and innovative craftsmanship. Combining craftsmanship with bold creativity, the debut collection includes a 36-piece lineup for
Elevating In-Store Retail Experiences with Spatial Storytelling and Innovative Design
Creating immersive and customer-centric physical retail spaces is becoming more important as consumers shift to online shopping. Samsung C&T Fashion Group is leading the way, setting a new standard for retail spaces that enhance the customer experience in South Korea and beyond. LEMAIRE’s Hannam flagship store in Seoul transcends conventional
