Fashion

Left image: Korean brand 8 seconds and NEGATIVE THREE; beige sporty Mary Janes with Velcro strap and cushioned sole that have an outdoor aesthetic., Right image: A woman on a vintage floral sofa wears a layered white skirt and a white blouse with black Mary Jane sneakers with a double Velcro strap. The look is accessorized with white socks and a small white bowling bag.

What are Sneakerinas? The Ballet Flat–Sneaker Hybrid Trending in Summer 2025

May 22, 2025

Meet the sneakerina, the hybrid summer shoe that combines ballet flats and sneakers seen on runways and city streets in 2025 Find your sneakerina style with the ultra-cool sneaker ballet flats, Mary Jane platform sneakers, and lace-up ballet flats 8seconds’ ballet-inspired Mary Jane sneakers embody this summer’s Gen Z sneakerina shoe trend Have you ever […]

Left image: Jisoo Seo sits on the floor of a mirrored room surrounded by balloons, wearing a layered magenta tank over a white and beige top with black drawstring shorts. Right image: Jisoo hangs onto a bar in a minimal silver room, styled in the same outfit.

8seconds Teams Up with Gen Z ‘It Girl’ Jisoo Seo for a Summer Styling Edit

May 9, 2025

Samsung C&T Fashion Group brand 8seconds collaborates with model and influencer Jisoo Seo for a styling lookbook with the brand’s summer collection The edit seamlessly blends Jisoo’s signature style with a mix of blokette core, soft 90s grunge and bohemian nomad aesthetics. Jisoo Seo brings her laid-back, blokette core aesthetic to a summer styling collaboration […]

A triptych image featuring two models interacting with vibrant spring flowers while wearing pastel-toned knit polos layered over collared shirts. The scene highlights the light, breathable aesthetic of Beanpole’s SolSol Knit collection.

A Soft Summer Breeze: Beanpole Introduces the SolSol Knit

April 28, 2025

Beanpole, Samsung C&T’s classic casualwear brand, unveils its SS season signature piece: the SolSol Knit Crafted with premium materials and designed to evoke the feeling of a soft summer breeze Reflects Beanpole’s renewed focus on developing timeless, iconic seasonal items Launch celebrated through immersive pop-up stores in Seoul and Hanam, featuring exclusive giveaways and curated experiences […]

Two models lie intertwined on the floor, styled in denim from Stitch Comes Blue’s SS25 collection. The male model wears a black sleeveless top with light-wash jeans, while the female model pairs a white T-shirt with mid-wash denim. Their pose captures intimacy and contrast, highlighting the collection’s refined yet experimental edge.

Reimagining Denim: BEAKER Launches In-House Brand ‘Stitch Comes Blue’

April 3, 2025

Samsung C&T’s multi-brand store BEAKER has introduced its own denim label, Stitch Comes Blue. The new brand reflects BEAKER’s unique curatorial perspective and aims to offer elevated denim experiences with refined fits, premium materials, and innovative craftsmanship. Combining craftsmanship with bold creativity, the debut collection includes a 36-piece lineup for Spring/Summer 2025, available in BEAKER […]

Interior of LEMAIRE’s Hannam flagship store in Seoul, featuring a warmly lit space with minimalist wooden decor, a shearling coat on display near a window, and an art installation with a person observing an exhibition panel.

Elevating In-Store Retail Experiences with Spatial Storytelling and Innovative Design

March 20, 2025

Creating immersive and customer-centric physical retail spaces is becoming more important as consumers shift to online shopping. Samsung C&T Fashion Group is leading the way, setting a new standard for retail spaces that enhance the customer experience in South Korea and beyond. LEMAIRE’s Hannam flagship store in Seoul transcends conventional retail as a hub for […]

A triptych showcasing three key looks from the 8seconds x xooos collaboration. On the left, xooos wears an off-shoulder varsity sweater with the number "94," layered over a white textured mini dress for a sporty, nostalgic feel. In the center, she embraces a refined, preppy aesthetic with a structured blazer, striped shirt, and pleated mini skirt, accessorized with books and glasses. On the right, she channels a Y2K-inspired vibe with a lilac knit bomber, a graphic long-sleeve tee, a belted skort, and oversized headphones, blending casual cool with statement pieces.

The Ultimate Cool Girl Collection: 8seconds Collaborates with xooos

March 11, 2025

8seconds teams up with influencer and singer xooos to launch a fashion collection inspired by her personal style. Released in three installments, the collaboration captures a mix of playful, chic, and effortlessly cool aesthetics. With the final drop now unveiled, the collection reflects xooos’ signature approach to modern streetwear and versatile styling. The 8seconds x […]

A triptych of three models in brown and plum tones, each set against a color-matched background, showcasing earthy and cozy fashion styles.

Colors of the Year 2025—Style Inspired by Comfort and Consolation

February 13, 2025

The 2025 Colors of the Year embrace warmth and comfort with rich, inviting tones like Mocha Mousse, Purple Basil, and Cinnamon Slate. These colors reflect the need for comfort and consolation, which we can collectively express through fashion, art, and design. Color of the year-inspired looks from kuho plus, Beanpole Men, and 8 Seconds Each […]

A trio of runway models presenting Juun.J’s Fall/Winter 2025 collection. The first model wears a tailored pinstripe jacket paired with baggy denim pants, the second model dons a structured denim jacket and matching skirt, and the third model sports an oversized leather jacket with loose denim trousers, reflecting a blend of contrasts in textures and styles.

Juun.J Unveils Its Fall/Winter 2025 Collection at Paris Fashion Week

February 4, 2025

Samsung C&T’s global luxury brand Juun.J showcased its Fall/Winter 2025 collection at Paris Fashion Week, unveiling 38 striking looks under the theme ‘COVERUNCOVER.’ Held at the Palais de Tokyo, the show attracted over 500 industry insiders, reinforcing Juun.J’s global presence and the growing influence of K-fashion. Models showcase bold looks from Juun.J’s Fall/Winter 2025 collection […]

Left image: A model walks with her hands in her pockets while wearing a silk blouse with a high neck, a soft grey tailored blazer and a chic beige trench coat with the collars popped; right image: An elegant model walks down a flight of glossy black stairs which contrast against her flowy silk outfit consisting of a white sleeveless blouse and flowy white skirt paired with pointed white flats.

KUHO Unveils Capsule Collection in Collaboration with ‘The Row’ Designer Francesco Fucci

January 21, 2025

KUHO has unveiled its first collaboration with internationally renowned fashion designer Francesco Fucci. With an impressive portfolio working for global fashion labels, Fucci has created a 23-piece collection inspired by the Bauhaus movement, combining architectural curves and sharp menswear-inspired tailoring. Sharp tailoring and architectural designs from KUHO’s collaboration with renowned designer Francesco Fucci. Samsung C&T […]

Left image: A woman in a white shirt holds onto a metallic silver shoulder bag adorned with Juun.J keychains, middle image: A woman poses in a textured black Anggae jacket and grey turtle neck, right image: A woman poses in a grey coat designed by Kuho

Samsung Fashion Research Institute’s 2025 Fashion Market Forecast

January 10, 2025

Discover the Samsung Fashion Research Institute’s outlook for the fashion industry in 2025, exploring the challenges posed by declining consumer sentiment and rising living costs. This year is all about finding SPARKS of opportunity for growth in the face of adversity. Samsung C&T Fashion Group-owned brands Juun.J, Anggae, and Kuho Samsung Fashion Research Institute and […]