Fashion

Lightweight tailoring steps into the spotlight as the new city uniform. Discover how Samsung C&T is embracing summer ease with tailored silhouettes and breathable fabrics.

BEANPOLE ACCESSORY has launched new items as part of its ANY WEATHER collection. The new range offers items for unpredictable weather, including rain boots, umbrellas, water-resistant bags, and ponchos. BEANPOLE ACCESSORY, part of the Samsung C&T Fashion Group, has launched a new range of products as part of its ‘ANY WEATHER’ collection, designed for unpredictable […]

Meet the sneakerina, the hybrid summer shoe that combines ballet flats and sneakers seen on runways and city streets in 2025 Find your sneakerina style with the ultra-cool sneaker ballet flats, Mary Jane platform sneakers, and lace-up ballet flats 8seconds’ ballet-inspired Mary Jane sneakers embody this summer’s Gen Z sneakerina shoe trend Have you ever […]

Samsung C&T Fashion Group brand 8seconds collaborates with model and influencer Jisoo Seo for a styling lookbook with the brand’s summer collection The edit seamlessly blends Jisoo’s signature style with a mix of blokette core, soft 90s grunge and bohemian nomad aesthetics. Jisoo Seo brings her laid-back, blokette core aesthetic to a summer styling collaboration […]

Beanpole, Samsung C&T’s classic casualwear brand, unveils its SS season signature piece: the SolSol Knit Crafted with premium materials and designed to evoke the feeling of a soft summer breeze Reflects Beanpole’s renewed focus on developing timeless, iconic seasonal items Launch celebrated through immersive pop-up stores in Seoul and Hanam, featuring exclusive giveaways and curated experiences […]

Samsung C&T’s multi-brand store BEAKER has introduced its own denim label, Stitch Comes Blue. The new brand reflects BEAKER’s unique curatorial perspective and aims to offer elevated denim experiences with refined fits, premium materials, and innovative craftsmanship. Combining craftsmanship with bold creativity, the debut collection includes a 36-piece lineup for Spring/Summer 2025, available in BEAKER […]

Creating immersive and customer-centric physical retail spaces is becoming more important as consumers shift to online shopping. Samsung C&T Fashion Group is leading the way, setting a new standard for retail spaces that enhance the customer experience in South Korea and beyond. LEMAIRE’s Hannam flagship store in Seoul transcends conventional retail as a hub for […]

8seconds teams up with influencer and singer xooos to launch a fashion collection inspired by her personal style. Released in three installments, the collaboration captures a mix of playful, chic, and effortlessly cool aesthetics. With the final drop now unveiled, the collection reflects xooos’ signature approach to modern streetwear and versatile styling. The 8seconds x […]

The 2025 Colors of the Year embrace warmth and comfort with rich, inviting tones like Mocha Mousse, Purple Basil, and Cinnamon Slate. These colors reflect the need for comfort and consolation, which we can collectively express through fashion, art, and design. Color of the year-inspired looks from kuho plus, Beanpole Men, and 8 Seconds Each […]

Samsung C&T’s global luxury brand Juun.J showcased its Fall/Winter 2025 collection at Paris Fashion Week, unveiling 38 striking looks under the theme ‘COVERUNCOVER.’ Held at the Palais de Tokyo, the show attracted over 500 industry insiders, reinforcing Juun.J’s global presence and the growing influence of K-fashion. Models showcase bold looks from Juun.J’s Fall/Winter 2025 collection […]