Samsung C&T’s global luxury brand Juun.J showcased its Fall/Winter 2025 collection at Paris Fashion Week, unveiling 38 striking looks under the theme ‘COVERUNCOVER.’ Held at the Palais de Tokyo, the show attracted over 500 industry insiders, reinforcing Juun.J’s global presence and the growing influence of K-fashion.
Juun.J Defines the Future of K-Fashion in Paris
Samsung C&T’s Fashion Group’s global luxury brand Juun.J made a striking statement at Paris Fashion Week, unveiling its highly anticipated Fall/Winter 2025 collection at the iconic Palais de Tokyo. The showcase reaffirmed Juun.J’s standing as a leader in contemporary fashion, with over 500 industry insiders, media representatives, buyers, and influencers attending the event.
Under the theme ‘COVERUNCOVER,’ the collection explores the interplay of contrasts—melding structured tailoring with fluid silhouettes and juxtaposing rigid military aesthetics with soft textures. The 38-look collection encapsulates Juun.J’s signature fusion of classic and futuristic design elements.
Jung Wook-jun, Juun.J’s Creative Director and Vice President, described the collection as “an exploration of beauty through contrast,” emphasizing the brand’s focus on merging distinct forms, materials, and structures. “Through this collection, we wanted to express the elegance that emerges when opposing elements are brought together in harmony,” he said.
A Vision of Contrasts: The ‘COVERUNCOVER’ Collection
Juun.J’s latest collection delivers a sophisticated balance of opposing elements. Precision tailoring meets voluminous silhouettes, while structured outerwear contrasts with fluid draping. The lineup features a mix of luxurious fabrics such as denim, suede, and wool, reinterpreted through a modern lens.
The collection also presents a refined take on military-inspired aesthetics, utilizing structured coats, belted jackets, and layered textures to create a commanding presence. By blending sharp, masculine forms with delicate, feminine details, Juun.J continues to redefine gender-neutral fashion.
The runway atmosphere was carefully curated to enhance the collection’s visual impact. The venue was enveloped in Juun.J’s signature black tones, with models illuminated by focused spotlights, ensuring an intimate yet dramatic viewing experience.
A Celebrated Showcase at Paris Fashion Week
Juun.J’s Fall/Winter 2025 collection captivated attendees from across the global fashion industry. Notable figures from international media, leading buyers, and renowned influencers gathered to witness the brand’s latest artistic vision. The overwhelming response further solidified Juun.J’s position as a pioneering force in high fashion.
Reflecting on the show’s success, Jung Wook-jun commented, “It’s inspiring to see K-fashion making such a profound impact on the global stage. We are proud to contribute to this movement and to continue pushing the boundaries of contemporary design.”
With this powerful presentation, Juun.J once again reinforces its reputation for bold, architectural fashion—cementing its place as a visionary leader in luxury streetwear.
