Visit Everland’s annual spring Tulip Festival and meet beloved Sanrio Characters, including Hello Kitty, My Melody, and Kuromi, while enjoying a beautiful display of over 1.2 million flowers. The festival opens on March 21 at Everland Resort in South Korea.
Everland has announced the return of the adorable Sanrio Characters for this year’s spring Tulip Festival! Everland, operated by the Samsung C&T Resort Group, is excited to elevate the customer experience for this year’s festival, which will begin on March 21. Located 1 hour from Seoul, Everland is the place to enjoy beautiful spring flowers in South Korea this spring.
A Successful First Season Called for Round Two
Last spring, Everland introduced a large-scale outdoor festival in collaboration with Sanrio Characters, with cute displays against beautiful spring flowers. This collaboration gained immense popularity among Gen Alpha, Gen Z, and family visitors.
During last year’s Tulip Festival, Everland saw a 10% increase in visitors compared to the previous year. The festival also achieved record-high satisfaction ratings, with online buzz more than doubling, and was praised as a successful collaboration that appealed to both children and parents.
Following the success of last year’s festival, Everland immediately began discussions with Sanrio Korea for a Season 2 collaboration, inspiring new and exciting experiences for this year.
Visitors can immerse themselves in the spring celebrations at the Four Seasons Garden, home to over 1.2 million flowers of 100 varieties during the spring festival. Celebrations for this year’s Tulip Festival will extend to other areas of the park, including Global Fair and Magic Land. Be sure to download the Everland App (download for Android or iOS) before your visit, or refer to this online map.
Meet Sanrio Favorites!
Enjoy seeing beloved Sanrio Characters like Hello Kitty, My Melody, and Kuromi, as well as rising stars among millennials and Gen Z such as Hangyodon, Keroppi, and Usahana, offering a wider variety of characters to meet.
Daily Sanrio Dance Performances
Everland will present Korea’s first original dance performance featuring Sanrio Characters daily, alongside themed zones highlighting each character’s story and enhancing customer interaction, promising a rich character experience.
An Everland representative stated, “We plan to strengthen experiences using Everland characters, including the Bao Family pandas and Lessey & Friends, and expand to provide visitors with unforgettable experiences by collaborating with external characters, starting with Sanrio.”
Enjoy your day out at Everland Resort this spring with Hello Kitty, Kuromi, My Melody, and more Sanrio Characters from March 21 at the Everland Tulip Festival!
