‘anggae’ Unveils Spring Collection with ‘Puttering’ Pop-Up at BEAKER Cheongdam

Samsung C&T Fashion Group’s womenswear brand ‘anggae’ introduces its 2026 Spring collection under the theme “Puttering,” expressing moments of calm and everyday comfort
A pop-up store showcasing the new collection is open at BEAKER Cheongdam Flagship Store through February 26

‘anggae’ 2026 Spring collection pop-up store at Beaker Cheongdam, showcasing relaxed silhouettes and accessories inspired by the season’s “Puttering” theme

‘anggae’, a womenswear brand under Samsung C&T Fashion Group, has unveiled its 2026 Spring collection and opened a seasonal pop-up store at BEAKER Cheongdam Flagship Store in Seoul’s Gangnam district.

Launched in 2024, ‘anggae’ is a womenswear brand that highlights inherent beauty through refined silhouettes and thoughtful design. The brand continues to expand its presence across major online platforms including SSF Shop and 29CM, as well as offline select shops such as BEAKER and ZIP739.

“Puttering”: Comfort, Movement, and Natural Ease

For the Spring–Summer season, ‘anggae’ introduces the concept of “Puttering,” a term that conveys relaxed movement and unhurried moments. The collection reflects a sense of comfort and natural ease found in everyday life, focusing on soft textures, gentle materials, and relaxed silhouettes.

Designed to accompany calm, everyday activities such as gardening or reading, the spring lineup includes apparel and accessories that balance practicality with subtle elegance. Key pieces include the Gardener Jacket crafted in tweed, waffle-knit tops, and floral denim bags. Transitional outerwear such as oversized leather jackets and ribbed cardigans is also featured, offering versatility for seasonal layering.

Model wearing a brown faux leather blouson jacket from anggae’s 2026 Spring collection, styled with a brown Gardener Bag featuring contrast stitching and long shoulder straps. — Model wears the faux leather blouson jacket paired with ‘anggae’ Gardener Bag, highlighting the collection’s focus on relaxed outerwear and functional accessories

Model wearing a navy waffle-knit cardigan from anggae’s 2026 Spring collection, styled with relaxed black pants in a minimalist setting. — The waffle cardigan from ‘anggae’ 2026 Spring collection, characterized by textured knit construction and a softly fitted silhouette

Model wearing a grey tweed Gardener Jacket from anggae’s 2026 Spring collection, detailed with rope-button fastenings, black trim, and front patch pockets. — Model wears ‘anggae’ grey Gardener Jacket, featuring a soft tweed texture, rope-button closures, and a relaxed silhouette designed for comfortable spring layering

Experiencing the Brand Philosophy Through a Pop-Up Space

To allow customers to engage more closely with its philosophy and seasonal narrative, ‘anggae’ is operating a pop-up store at BEAKER Cheongdam through February 26. In addition to showcasing the new spring collection, the space features a curated selection of books in collaboration with independent bookstore Separate Spaces.

The pop-up is designed as a seamless experience where browsing clothing naturally connects with moments of reading, reflecting the brand’s emphasis on slowing down and appreciating small, everyday pleasures.

“Amid growing interest in ‘small brands’ that cater to increasingly segmented consumer tastes, ‘anggae’ continues to build recognition and a dedicated following,” said Dong-soo Ban, Head of the Business Development Team at Samsung C&T Fashion Group. “Through this pop-up store, we hope customers can experience the philosophy of ‘anggae’ and explore spring pieces that express a sense of calm within busy daily lives.”

Wide interior view of anggae’s 2026 Spring pop-up store at Beaker Cheongdam, featuring a central wooden display table with garments and accessories, minimalist metal fixtures, and hanging clothing racks in a bright, open space. — Interior view of ‘anggae’ 2026 Spring collection pop-up store at Beaker Cheongdam, designed to reflect the brand’s seasonal concept of relaxed movement and everyday comfort

The 2026 Spring collection of ‘anggae’ can also be viewed online through SSF Shop, allowing customers to experience the brand’s seasonal narrative beyond the physical space.