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- 8seconds and the Samsung Lions reinterpret the number eight as an infinity symbol in a collaboration celebrating the team’s heritage and the possibility of victories without limit
- The approximately 20-piece collection brings baseball into everyday style through windbreakers, varsity jackets, raglan and Henley-neck T-shirts, accessories, and more
For baseball fans, team colors and emblems have always carried meaning far beyond the stadium. As professional baseball continues to surge in popularity across Korea, that sense of fandom is increasingly becoming part of everyday style.
Samsung C&T Fashion Group’s casual brand 8seconds has teamed up with the Samsung Lions, one of Korea’s most storied professional baseball clubs, to introduce a new collaboration that moves naturally between fashion and sport. The collection gives fans a way to enjoy and support baseball through what they wear in daily life, while offering a fresh brand experience beyond the ballpark.
Eight Becomes Infinity
The 8seconds x Samsung Lions collaboration is built around the concept of “infinite victories and possibilities.” Under the slogan “Beyond Eight Championships, Toward Infinite Victories,” the number eight at the heart of the 8seconds identity is reimagined as the infinity symbol (∞).
The idea connects the two names through a shared visual language: 8seconds’ signature number becomes a wish for the Samsung Lions’ enduring passion and victories without limit. The concept runs throughout the collaboration’s distinctive products, online and offline promotions, and customer events.
Baseball Heritage Meets Everyday Blokecore
The collection comprises approximately 20 items that reinterpret the heritage of the Samsung Lions, a founding club of Korea’s professional baseball league, through the youthful sensibility of 8seconds.
Windbreakers and varsity jackets draw on imagery from the club’s archives, while raglan and Henley-neck T-shirts give classic baseball references a sporty yet polished finish. Together, the pieces create 8seconds’ own take on blokecore, the casual fashion trend that brings sports uniforms and everyday clothing together, allowing the collection to shift easily between daily outfits and game-day looks.
Launching Online, In Stores, and at the Ballpark
The 8seconds x Samsung Lions collection will be available from August 8 at 12 key 8seconds locations, including the Myeongdong, Lotte World Mall, Hongdae Entrance, COEX, and Daegu Dongseong-ro flagship stores. The full launch will also be available through SSF Shop, Samsung C&T Fashion Group’s online shopping platform.
Fans visiting the team store at Daegu Samsung Lions Park will have an additional opportunity to purchase the collection on August 8 and 9.
To celebrate the collaboration, customers who spend KRW 100,000 or more on 8seconds products, including at least one collaboration item, at participating key stores from August 8 will receive a limited-edition reusable bag, while supplies last. SSF Shop will also host an “8seconds x Samsung Lions Collaboration Se-sa-fe Live” broadcast for one hour beginning at 11 a.m. on August 8, alongside additional customer benefits.
Cheering for Infinite Victories
The collaboration will continue through fan-led content and events throughout August. Eight Samsung Lions fans active across different fields will appear in an “Infinite Victory Cheer” content series, scheduled to be released sequentially through 8seconds’ official YouTube channel (@8ightseconds) and Instagram account (@8seconds_official).
At Daegu Samsung Lions Park, 8seconds will also hold the “8-Second Infinite Cheer Challenge” as an inning-break event during Samsung Lions home games throughout August, bringing the collaboration’s central idea directly into the stadium experience.
“Through this collaboration, 8seconds wanted to go beyond simply bringing fashion and sport together to create new cultural value and a fresh sense of enjoyment,” said Yoonshin Bae, Head of 8seconds Merchandising at Samsung C&T Fashion Group. “8seconds will continue to deliver distinctive brand experiences through its unique planning capabilities and collaborations across a wide range of fields.”
