Fashion

Samsung C&T Fashion Group’s casualwear brand 8seconds has launched a collaboration with Netflix’s global hit K-Pop Demon Hunters, unveiling a collection that translates the animated film’s dynamic energy into real-life fashion. The brand also announced the opening of a themed pop-up store in Seoul’s Seongsu district from November 7 to 19, offering fans an immersive […]

FW25 opens with a mood of balance — comfort paired with confidence, and restraint softened by bold accents. On global runways, designers leaned into palettes that feel both timeless and expressive, giving space for neutrals to ground wardrobes while vibrant accents inject personality. Mocha Mousse, a chocolate-brown hue chosen as Pantone’s Color of the Year, […]

8seconds, a casual brand created by Samsung C&T’s Fashion Group, has unveiled a new FW womenswear collection in collaboration with MINJUKIM, the Seoul-based label known for its fairytale-inspired imagination and bold, feminine designs. The 8seconds × MINJUKIM collection draws inspiration from blooming rose gardens, weaving together the romantic aesthetic of MINJUKIM with 8seconds’ casual sensibility. […]

As September evenings settled over Seoul, Samsung C&T Fashion Group’s LEBEIGE invited guests into a world where tradition and modernity converged. On September 2, the brand hosted Gala de LEBEIGE at the Korea Furniture Museum, curating an evening of fashion, art, music, and gastronomy under the theme “Korean Aesthetics.” The event placed a spotlight on […]

As temperatures shift between warm summer days and the crisp onset of fall, shirts stand out as a true wardrobe constant. They offer the ease of casual dressing while still carrying the polish needed for more refined looks, making them a natural choice across changing seasons. The Evolution of the Shirt: From Staple to Style […]

As temperatures rise, so does interest in summer-friendly menswear. According to search data from Samsung C&T’s online shopping platform SSF Shop, searches for “men’s shorts” rose by 54 percent and “men’s Bermuda shorts” surged by 121 percent from June 1 to July 13 compared to the same period last year. The numbers reflect more than […]

ENHYPEN’s SUNOO has officially been named the global ambassador of 8 Seconds. To mark the appointment, the brand has launched a new editorial campaign titled ENHYPEN SUNOO’s Summer Record. Structured like a visual playlist, the four-track series captures relaxed summer moods, retro styling, and everyday comfort — all brought to life through SUNOO’s signature charm. […]

Samsung C&T’s Fashion Group has officially brought its signature brand 8 Seconds to the Philippines with the opening of its first international store. The 420-square-meter space is located on the second floor of SM Mall of Asia in Manila, one of Southeast Asia’s largest and most iconic shopping destinations. The launch was made possible through […]

Juun.J presents its 26SS Collection at Paris Fashion Week, showcasing bold contrasts and reinterpreted classics through its ‘BOY-ISH’ theme.

Lightweight tailoring steps into the spotlight as the new city uniform. Discover how Samsung C&T is embracing summer ease with tailored silhouettes and breathable fabrics.