Fashion

A trio of male models wearing summer shorts from Samsung C&T’s brands. From left to right: ShiftG Denim Fatigue Shorts styled with layered outerwear and sneakers; 8seconds Black Bermuda Shorts paired with a blue knit polo and loafers; and Theory White Denim Shorts styled with a beige jacket and dark graphic tee for a smart-casual look.

A Versatile Summer Staple: Samsung C&T Introduces Men’s Shorts for Every Occasion

July 29, 2025

As temperatures rise, so does interest in summer-friendly menswear. According to search data from Samsung C&T’s online shopping platform SSF Shop, searches for “men’s shorts” rose by 54 percent and “men’s Bermuda shorts” surged by 121 percent from June 1 to July 13 compared to the same period last year. The numbers reflect more than […]

ENHYPEN’s SUNOO poses at the 8 Seconds Manila store, making finger hearts and waving in front of fans and a branded step-and-repeat wall while wearing a striped short-sleeve shirt layered over a white tee

ENHYPEN SUNOO’s Summer Record: 8 Seconds Unveils Ambassador Campaign

July 22, 2025

ENHYPEN’s SUNOO has officially been named the global ambassador of 8 Seconds. To mark the appointment, the brand has launched a new editorial campaign titled ENHYPEN SUNOO’s Summer Record. Structured like a visual playlist, the four-track series captures relaxed summer moods, retro styling, and everyday comfort — all brought to life through SUNOO’s signature charm. […]

Exterior view of the 8 Seconds flagship store at SM Mall of Asia in the Philippines. The storefront showcases mannequins styled in light-toned outfits and a large digital screen displaying ENHYPEN’s SUNOO in a denim look for the campaign.

Expanding Horizons: 8 Seconds Celebrates Grand Opening at SM Mall of Asia

July 10, 2025

Samsung C&T’s Fashion Group has officially brought its signature brand 8 Seconds to the Philippines with the opening of its first international store. The 420-square-meter space is located on the second floor of SM Mall of Asia in Manila, one of Southeast Asia’s largest and most iconic shopping destinations. The launch was made possible through […]

Reinterpreting Classic Codes: Juun.J Unveils 26SS Collection at Paris Fashion Week

July 1, 2025

Juun.J presents its 26SS Collection at Paris Fashion Week, showcasing bold contrasts and reinterpreted classics through its ‘BOY-ISH’ theme.

Breezy Looks: How Lightweight Tailoring Is Redefining Summer Citywear

June 24, 2025

Lightweight tailoring steps into the spotlight as the new city uniform. Discover how Samsung C&T is embracing summer ease with tailored silhouettes and breathable fabrics.

Left Image: A woman holds a white umbrella with red stripes while wearing a black rain jacket, light gray skirt, gray socks, and black lace-up rain boots, standing playfully in front of a green pine tree backdrop. Right Image: A woman wearing a white hooded rain poncho with light blue trim stands on a sidewalk beside a red brick building, holding a folded blue umbrella in one hand and adjusting her hood with the other.

Rain, Hail, or Shine: Beanpole Accessory Expands its ‘Any Weather’ Collection

June 10, 2025

BEANPOLE ACCESSORY has launched new items as part of its ANY WEATHER collection. The new range offers items for unpredictable weather, including rain boots, umbrellas, water-resistant bags, and ponchos. BEANPOLE ACCESSORY, part of the Samsung C&T Fashion Group, has launched a new range of products as part of its ‘ANY WEATHER’ collection, designed for unpredictable […]

Left image: Korean brand 8 seconds and NEGATIVE THREE; beige sporty Mary Janes with Velcro strap and cushioned sole that have an outdoor aesthetic., Right image: A woman on a vintage floral sofa wears a layered white skirt and a white blouse with black Mary Jane sneakers with a double Velcro strap. The look is accessorized with white socks and a small white bowling bag.

What are Sneakerinas? The Ballet Flat–Sneaker Hybrid Trending in Summer 2025

May 22, 2025

Meet the sneakerina, the hybrid summer shoe that combines ballet flats and sneakers seen on runways and city streets in 2025 Find your sneakerina style with the ultra-cool sneaker ballet flats, Mary Jane platform sneakers, and lace-up ballet flats 8seconds’ ballet-inspired Mary Jane sneakers embody this summer’s Gen Z sneakerina shoe trend Have you ever […]

Left image: Jisoo Seo sits on the floor of a mirrored room surrounded by balloons, wearing a layered magenta tank over a white and beige top with black drawstring shorts. Right image: Jisoo hangs onto a bar in a minimal silver room, styled in the same outfit.

8seconds Teams Up with Gen Z ‘It Girl’ Jisoo Seo for a Summer Styling Edit

May 9, 2025

Samsung C&T Fashion Group brand 8seconds collaborates with model and influencer Jisoo Seo for a styling lookbook with the brand’s summer collection The edit seamlessly blends Jisoo’s signature style with a mix of blokette core, soft 90s grunge and bohemian nomad aesthetics. Jisoo Seo brings her laid-back, blokette core aesthetic to a summer styling collaboration […]

A triptych image featuring two models interacting with vibrant spring flowers while wearing pastel-toned knit polos layered over collared shirts. The scene highlights the light, breathable aesthetic of Beanpole’s SolSol Knit collection.

A Soft Summer Breeze: Beanpole Introduces the SolSol Knit

April 28, 2025

Beanpole, Samsung C&T’s classic casualwear brand, unveils its SS season signature piece: the SolSol Knit Crafted with premium materials and designed to evoke the feeling of a soft summer breeze Reflects Beanpole’s renewed focus on developing timeless, iconic seasonal items Launch celebrated through immersive pop-up stores in Seoul and Hanam, featuring exclusive giveaways and curated experiences […]

Two models lie intertwined on the floor, styled in denim from Stitch Comes Blue’s SS25 collection. The male model wears a black sleeveless top with light-wash jeans, while the female model pairs a white T-shirt with mid-wash denim. Their pose captures intimacy and contrast, highlighting the collection’s refined yet experimental edge.

Reimagining Denim: BEAKER Launches In-House Brand ‘Stitch Comes Blue’

April 3, 2025

Samsung C&T’s multi-brand store BEAKER has introduced its own denim label, Stitch Comes Blue. The new brand reflects BEAKER’s unique curatorial perspective and aims to offer elevated denim experiences with refined fits, premium materials, and innovative craftsmanship. Combining craftsmanship with bold creativity, the debut collection includes a 36-piece lineup for Spring/Summer 2025, available in BEAKER […]