Preppy fashion is making a strong comeback this fall, offering endless styling options with Ivy League-inspired classics like blazers, cardigans, rugby tops, and pleated skirts. With its rich history, preppy style remains effortlessly chic, blending comfort with sophistication in both daily wear and office looks.

Preppy fashion is having a moment this fall with the return of classic Ivy League-inspired blazers, cardigans, rugby tops, and understated yet chic accessories. Transitioning into a new season is the perfect time to try new looks and reinvent yourself for your autumnal era.
Let’s delve into a brief overview of preppy fashion’s history and find inspiration for our fall wardrobe for 2024. Trending at Samsung C&T’s Fashion Group are striped patterns, plaid designs, pleated fabrics, and oversized rugby sweaters—essential preppy staples that offer endless styling possibilities
Beyond the Blazers: How Did Preppy Style Evolve?
Preppy style is a trend that continues to reinvent itself, all while maintaining its aristocratic roots. According to a podcast series on “Articles of Interest,” “Preppy” style dates back to the days of the ‘Bright Young Things’ in 1920s London and the ‘Ivy’ aesthetic of Princeton students wearing their sports attire to dining hall dinners. The allure of preppy clothing comes from its simplicity and its effortlessness while maintaining a very wealthy and modern aesthetic.
In 1965, Japanese author Shosuke Ishizu chronicled the delights of American Ivy fashion in the now-coveted book “Take Ivy.” This book sparked a wave of preppy trends in Japan and heavily influenced modern Japanese fashion. The 1980s were when “prep school” fashion became mainstream, as documented by the book “The Official Preppy Handbook,” by Lisa Birnbach. The book showcased both preppy style and preppy lifestyles, including sports to play and food to eat to accompany your preppy style.
Today, preppy styles are the signature looks of many brands, including Thom Browne, Brooks Brothers, and Polo Ralph Lauren, and appear on runways and high streets in the form of sporty motifs, pleated seams, and plaid patterns.
Daily Uniform
The pop culture icons who made prep school uniforms stylish include Chuck and Blair from Gossip Girl, Cher from Clueless, and Rory from Gilmore Girls. Each season, elements of these uniforms, such as pleated skirts, neckties, and blazers adorned with embroidered emblems and trimmed pockets, are reinterpreted in clothing pieces for the everyday.
This fall, midi-length pleated skirts with thin leather belts, crisp cotton button-down shirts, and blazers are all making a sophisticated comeback. These preppy items can be mixed and matched for endless style combinations. Pleated skirts look great paired with soft cardigans and loafers for a more casual uniform aesthetic.



Prep for Success: Preppy Looks for the Office
If there were ever a place to play around with preppy looks, it’s at the office. Commuting to your office in a casual yet sophisticated outfit is the ultimate goal for the days when you’re not feeling adventurous. Structured blazers, trench coats, tweed fabrics, simple striped cardigans, and matching preppy accessories can be worn for an elevated work outfit. Opting for understated and high-quality basics when you shop will help you look put-together and polished when rushing to throw an outfit on before work.


Effortlessly Chic: Styling Loafers and Mary Janes
With comfort and ease central to preppy style, it’s no wonder that preppy footwear also emphasizes practicality and comfort. Saturdays at the boat shed or attending polo events call for boat shoes, flat Mary Jane sandals, and chic and understated trainers. Styling a comfortable boat shoe with a crew sock, striped details optional, is the ultimate preppy footwear choice. Mary janes are classic and elegant shoes that we are seeing all over our social media feeds. Understated leather loafers offer sleek and effortless sophistication and are easy to slip on in the morning.

Game On: Sporty Looks from the Field
As we celebrate the end of another Summer Olympics and Paralympics season, we can continue to reminisce about the incredible fashion on and off the fields in Paris this year. Preppy fashion began with quintessential Ivy-League sports such as golf, lacrosse, rugby, rowing, equestrian sports, and tennis. Similarly with the “Blokecore” trend, inspired by 90s soccer players, preppy sports looks are designed to be worn on and off the field. The versatility of striped rugby sweaters, joggers printed with the name of your alma mater, and polo shirts allows for comfort in almost any scenario without compromising your style.


Stay Ahead of the Curve
Preppy fashion has evolved into many unique subgenres and trends, including coastal grandma, dark academia, blokecore, and quiet luxury. Elements of preppy and Ivy fashion can be found in many of the trends we see today, making this piece of fashion history accessible to a wide range of people. Samsung C&T’s Fashion Group, South Korea’s leading fashion company, is known for creating stylish trends that prioritize customer needs. Discover more styling inspiration and explore unique preppy looks at the SSF Shop.