- Beanpole, Samsung C&T’s classic casualwear brand, unveils its SS season signature piece: the SolSol Knit
- Crafted with premium materials and designed to evoke the feeling of a soft summer breeze
- Reflects Beanpole’s renewed focus on developing timeless, iconic seasonal items
- Launch celebrated through immersive pop-up stores in Seoul and Hanam, featuring exclusive giveaways and curated experiences
Beanpole, the classic casualwear brand under Samsung C&T’s Fashion Group, is spotlighting its new “hero item” strategy with the launch of the SolSol Knit—a lightweight, breathable knitwear line crafted for Korea’s shifting summer climate. Named to evoke the Korean onomatopoeia “솔솔,” which describes a soft, refreshing breeze, the new release is both a sensory experience and a style statement.
As part of its broader brand direction “Seoul Classic,” Beanpole is aiming to introduce timeless staples that resonate with multi-generational urbanites. The SolSol Knit is the first of these standout items, designed to bring together elevated materials, functional silhouettes, and seasonal versatility. Each featured image in this article is linked to its corresponding product page for a closer look.
Designed to Feel Like a Breeze
Offered in both collared and round-neck versions, the SolSol Knit line is composed of pieces that strike a balance between polish and comfort. The garments are made from carefully selected materials, such as Supima cotton and silk blends, delivering a soft, cool feel ideal for Korea’s warming spring and summer months.
By incorporating advanced sewing techniques, the knits are not only lighter than previous Beanpole offerings but also resistant to common issues like shrinkage and warping. This ensures long-term wearability without compromising on style or texture.
From minimalist neutrals to softly structured silhouettes, the SolSol Knit reflects Beanpole’s mission to elevate everyday classics into refined wardrobe staples.
Where Style Meets Experience
To mark the debut of the SolSol Knit, Beanpole will host immersive pop-up stores designed to mirror the collection’s urban-natural aesthetic. From April 18–27, a themed space will open at Lotte Department Store’s flagship in Myeongdong, followed by another at Starfield Hanam from May 8–22.
Inspired by the idea of a nature trail winding through the city, the pop-ups will feature a curated display of the SolSol Knit in a setting reminiscent of a peaceful urban park.
For those who prefer to shop online, the collection is also available on Samsung C&T’s fashion and lifestyle e-commerce platform, SSF Shop.
Bringing the Collection to Life Through Visual Storytelling
To bring the SolSol Knit collection to life, Beanpole has released a series of editorial visuals and a short campaign film that embody the gentle breeze and refined charm of the new seasonal line. Captured in natural settings such as flower markets and airy wooden interiors, the campaign highlights how lightness and texture define the collection’s essence.
Featured in the campaign are actors Cha Joo-young and Lee Jun-hyuk, alongside singer and entertainer John Park. Cha Joo-young, known for her breakout performance in Netflix’s The Glory, brings a fresh and rising presence to the collection. Lee Jun-hyuk, a seasoned actor admired for his diverse roles, adds a sense of calm sophistication. John Park lends a relaxed, approachable energy that complements the collection’s everyday appeal. Together, their contrasting energies reflect the collection’s blend of youthful charm and timeless appeal.
Building a New Legacy
Since its launch in 1989, Beanpole has shaped Korea’s casualwear scene with era-defining pieces, from its signature check patterns to the beloved duffle coat, often called the “tteokbokki coat” locally. With the SolSol Knit, Beanpole continues its tradition of releasing defining seasonal pieces that resonate across generations.
Kim Seung-hyun, Team Leader of Beanpole Men at Samsung C&T, commented: “Beanpole has always been about introducing wardrobe staples that stand the test of time. With Seoul emerging as a global fashion capital, we’re committed to strengthening our identity through signature items that blend heritage and modernity.”
With the SolSol Knit, Beanpole continues its legacy of reinterpreting classic silhouettes for today’s city dwellers by adding lightness, refinement, and a breath of seasonal charm. For a closer look at the brand’s history and signature styles, visit the official Beanpole website.
