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The Future of Innovation: Samsung C&T’s Digital Innovation Group

The Digital Innovation Group at Samsung C&T is leading the company’s digital transformation, earning recognition for their work with generative AI and IT innovations. From enhancing productivity to fostering a culture of learning and collaboration, this team exemplifies the power of technology in driving growth and efficiency.

A group of team members from Samsung C&T’s Digital Innovation Group posing in a modern office setting with cityscape views in the background.

At the heart of Samsung C&T’s IT advancements lies the Digital Innovation Group. This team is not just about managing IT infrastructure but about driving workplace transformation with the latest digital technologies. From developing AI-powered solutions to streamlining workflows, they embody Samsung C&T’s vision for a forward-looking and innovative future.

Driving Excellence with Generative AI

As pioneers of digital transformation, the six-member Digital Innovation Group earned the Value Enhancement Award for their groundbreaking achievements. They became the first team within the company to build an in-house GPU server, enabling the development of an AI chatbot and creating a system that automatically analyzes global market trends using Dow Jones articles. Their implementation of an automatic video conferencing transcription system has also saved an estimated 1,700 work hours annually.

Reflecting on the award, Seokyoon Jung Pro shared his thoughts, expressing gratitude to everyone who contributed to their success. He described the recognition as deeply meaningful and credited the collective effort of the team for making it possible. While acknowledging that some services are still in their early stages, he expressed confidence that their passion and dedication would continue to drive great results. Adding to this sentiment, Yoonju Cho Pro remarked, “Improving organizational understanding of new technologies and integrating them into our operations has been a collaborative effort. I am grateful to all those who supported us, and we remain committed to expanding the application of generative AI solutions and exploring new possibilities.”

Looking ahead, the group aims to broaden the use of AI solutions, extending them to overseas affiliates and providing comprehensive training to facilitate adoption. As AI continues to evolve, so does the ambition of the Digital Innovation Group, marking the start of an exciting new chapter.

Two team members of the Digital Innovation Group, Seokyoon Jung in a black sweater and Yoonju Cho in a pink sweatshirt, standing side by side in an office setting.
Seokyoon Jung and Yoonju Cho Pro, representatives of the Digital Innovation Group, share their thoughts on the team’s achievements.

Beyond IT Support: Leading Digital Transformation

The Digital Innovation Group is more than an IT support team; they are the driving force behind Samsung C&T’s digital transformation. Their mission encompasses the efficient management and optimization of IT resources while leveraging digital innovation to enhance business value.

“Our ultimate goal is to create an environment where employees can fully immerse themselves in their core tasks,” shared the team. “In 2016, when AlphaGo defeated Lee Sedol in a Go match, AI was seen as limited to specific areas. Today, its potential has expanded to transform every aspect of our lives. Over the past year, we’ve explored how AI can enhance the company’s value, and we’re just getting started.”

By taking on ambitious challenges, the group underscores their pivotal role in transforming internal operations and delivering measurable results that benefit the organization as a whole.

Sungjun Kang, the leader of Samsung C&T’s Digital Innovation Group, speaking during an interview in a conference room.
Sungjun Kang, Group Leader of the Digital Innovation Group, explains the team’s mission and future goals during an interview.

A Culture of Learning and Collaboration

Amid rapid technological advancements, the Digital Innovation Group is deeply committed to fostering a culture of continuous learning. From IT seminars and online courses to AWS training programs, the team embraces every opportunity to stay ahead of the curve. This proactive approach was instrumental in their swift adoption of generative AI technologies.

“Our team’s defining feature is education,” noted Group Leader Sungjun Kang. “With the rapid emergence of new technologies, we must always stay ahead, and I’m proud of our members for their enthusiasm and commitment to learning.” This culture is further enriched by the group’s unique synergy of experienced veterans and dynamic young talent.

“Veteran employees provide invaluable stability and expertise, while younger members contribute fresh perspectives and insights. This harmony has been key to our success with generative AI and other innovations,” added Kang. The collaborative spirit creates an environment where team members inspire and support one another, fostering innovation and excellence.

Building a Future of Endless Possibilities

With a commitment to innovation and collaboration, the Digital Innovation Group is preparing for its next challenge—launching an in-house generative AI promotion program. This initiative aims to empower employees to experience AI firsthand, encouraging innovation and uncovering new applications that will further accelerate Samsung C&T’s digital transformation.

By providing employees with hands-on experiences and real-world use cases, the group is poised to take the company’s digital journey to unprecedented heights. From safeguarding IT infrastructure to exploring AI’s untapped potential, the Digital Innovation Group exemplifies the power of synergy and ambition.

Their journey reflects a relentless pursuit of excellence, collaboration, and innovation. As trailblazers in the digital age, the Digital Innovation Group’s efforts continue to inspire, paving the way for groundbreaking advancements and transformative solutions for the future.

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