PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Following global color authority Pantone Color Institute’s announcement of the color of the year for 2018, Ultra Violet and a collage of images with the magical hue have dotted no shortage of fashion blogs and social …
Keeping track of all the trends in this fast-paced world can be dizzying at times, especially in the fashion industry where change is the only constant. For the South Korean fashion industry, 2017 brought novel challenges and opportunities, as new cultures, values and technologies emerge. To help brands and retailers succeed in the market, Samsung …
K-Fashion Trends: A Snapshot of Korean High Streets Read More »
The streets of Gangnam hum with activity in the morning, with commuters making a run for the subway or rushing to grab a cup of coffee. By afternoon, the area is teeming with people out shopping and meeting friends. But at night, there’s an explosion of energy. The main streets and tiny alleys light up …
Ultimate Guide to Korea Part 3: Millennials Hit the Streets of Gangnam Read More »
As an integral component of Samsung C&T’s Fashion Group’s research and development program, the Samsung Fashion Institute analyzes trends and conducts consumer research to help brands grow and evolve. The Institute consistently tracks the fashion industry’s movements in any given year, and for 2016, it took note of several business and consumer trends that emerged. …
Samsung Fashion Institute Rounds Up 2016 Fashion Trends for the New Year Read More »
K-pop megastar G-Dragon has teamed up with the leading K-Fashion brand 8 Seconds, part of the Samsung C&T Fashion Group, for a groundbreaking collaboration. The BIGBANG member and solo performer has never worked with a Korean fashion label before, and has spoken of his delight in launching two G-Dragon-themed 8 Seconds ranges, 8 X G-Dragon …
BIGBANG’s G-Dragon and 8 Seconds Embark on Landmark Collaboration Read More »
