Samsung C&T’s multi-brand store BEAKER has introduced its own denim label, Stitch Comes Blue. The new brand reflects BEAKER’s unique curatorial perspective and aims to offer elevated denim experiences with refined fits, premium materials, and innovative craftsmanship. Combining craftsmanship with bold creativity, the debut collection includes a 36-piece lineup for Spring/Summer 2025, available in BEAKER flagship stores and on SSF Shop.
Known for its trend-savvy curation and cultural point of view, BEAKER has been a key player in South Korea’s fashion scene since 2012. Now, the brand is expanding its portfolio by entering the denim market with a concept that blends craftsmanship, creativity, and contemporary style.
Born from BEAKER’s identity as a Culture Blending Union, the brand is grounded in the belief that denim deserves the same care and imagination as any high-fashion piece. Its goal? To offer customers a truly immersive and creative denim experience. One rooted in tradition but driven by experimentation.
“We created Stitch Comes Blue in response to rising demand for premium denim and the growing desire for individuality in everyday style,” said Sangwoo Lee, Head of BEAKER’s Original Brand Group. “Our retail and digital channels will serve as key touchpoints to connect with denim lovers looking for something beyond the ordinary.”
A Name That Speaks to Its Essence
The name Stitch Comes Blue brings together two core ideas: “Stitch” for meticulous craftsmanship, and “Blue” for the timeless, ever-evolving language of denim. It’s a brand that values detail in every aspect—from wash to cut—while inviting wearers to see denim in a new way.
Stitch Comes Blue is built on four key pillars: Craftsmanship, Premium Materials, Immersive Authenticity, and Valuable Timelessness. Each piece is the result of thoughtful design, using fine materials from top mills in Japan and Italy, along with advanced techniques in washing, dyeing, and construction.
At the center of the brand is a designer who owns more than 200 pairs of premium jeans. This deep personal connection to denim culture fuels the brand’s vision, turning each collection into a reflection of both expertise and creative individuality.
SS25: A Denim-First Collection with Signature Silhouettes
For its Spring/Summer 2025 debut, Stitch Comes Blue introduces 36 denim pants for men and women, offering a diverse range of silhouettes including curved, wide, flared, straight, jogger, and baggy fits. The color palette takes a refined approach to denim, with nuanced shades of blue alongside black, ivory, beige, navy, and grey.
Inspired by architectural curves and the natural lines of the human body, the collection emphasizes precision tailoring and fluid shapes. The result is a denim lineup that feels sculptural yet effortlessly wearable—elevated, expressive, and full of attitude.
As the brand looks ahead to Fall/Winter 2025, the collection will expand beyond jeans to include outerwear, shirts, and layering pieces. This upcoming lineup will introduce complete styling options while staying true to the brand’s distinct aesthetic.
For Denim Devotees with an Edge
The Stitch Comes Blue customer is confident, curious, and style-conscious. They embrace both mainstream and niche culture, and see denim as a way to express personal identity. Whether they’re trendsetters or quiet collectors, they appreciate quality, silhouette, and the subtle rebellion of a perfect pair of jeans.
This isn’t denim for everyone. It’s denim for those who want more from their wardrobe than basic comfort. Stitch Comes Blue invites customers to discover the beauty in detail, and to approach denim with the same intentionality they would fine tailoring or art.
Where to Experience the Brand
Stitch Comes Blue is now available at BEAKER’s flagship locations in Hannam, Cheongdam, and Seongsu, as well as at BEAKER’s department store branches and Samsung C&T’s fashion and lifestyle e-commerce platform, SSF Shop. To celebrate the launch, a dedicated pop-up will run at the Cheongdam flagship store from April 3 to 23, offering an immersive look into the brand’s identity and SS25 lineup.
