A Versatile Summer Staple: Samsung C&T Introduces Men’s Shorts for Every Occasion

Samsung C&T Fashion Group presents a curated selection of men’s shorts from brands like 8seconds, Theory, and ShiftG, offering versatile styling options for everyday wear, office looks, and summer getaways
As interest in shorts surges, the lineup embraces comfort, functionality, and style, tailored for today’s modern wardrobe

A trio of male models wearing summer shorts from Samsung C&T’s brands. From left to right: ShiftG Denim Fatigue Shorts styled with layered outerwear and sneakers; 8seconds Black Bermuda Shorts paired with a blue knit polo and loafers; and Theory White Denim Shorts styled with a beige jacket and dark graphic tee for a smart-casual look. — Samsung C&T’s summer shorts lineup from ShiftG, 8seconds, and Theory blends utility, ease, and effortless styling across every setting

As temperatures rise, so does interest in summer-friendly menswear. According to search data from Samsung C&T’s online shopping platform SSF Shop, searches for “men’s shorts” rose by 54 percent and “men’s Bermuda shorts” surged by 121 percent from June 1 to July 13 compared to the same period last year. The numbers reflect more than just the heat. They point to a cultural shift toward comfort-driven dressing and seasonally adaptable style.

This summer, Samsung C&T Fashion Group is spotlighting shorts as a versatile staple that fits a wide range of time, place, and occasion (TPO) needs. Through its brands 8seconds, Theory, and ShiftG, the company is showcasing shorts that move effortlessly from city life to holiday escapes and even into workwear territory.

The Comeback of the Bermuda: A Global Renaissance

Knee-length Bermuda shorts are enjoying a worldwide resurgence in 2025, embraced for their timeless blend of polish and ease. Long regarded as the smart-casual standard, these tailored styles are now being styled in global fashion capitals as wearable alternatives to trousers, featuring structured pleats, clean lines, and relaxed silhouettes.

Major fashion magazines and runway shows have spotlighted Bermudas as one of the season’s standout pieces, with interpretations ranging from minimal and utility-inspired to printed and fluid styles. In city street style, they are often paired with loafers, linen shirts, or retro sneakers to create a refined yet versatile summer look.

At the same time, shorter cuts are gaining traction, particularly through the rise of the so-called “thigh-length trend.” Styles with mid-thigh inseams are increasingly favored for their bold, body-confident appeal. This dual trend reflects a broader shift in menswear toward both sophistication and expressive comfort, as consumers seek fashion that adapts to their daily rhythm while still making a statement.

Tailored for the Season: Three Takes on Modern Menswear

This season, Samsung C&T Fashion Group delivers a full spectrum of summer menswear through three of its signature labels. 8seconds explores laid-back street style, Theory sharpens relaxed silhouettes with a contemporary touch, and ShiftG brings office-ready polish to warmer days. Together, the three collections offer tailored solutions for every summer setting—whether you’re heading to work, out in the city, or off on holiday.

8seconds – Everyday Comfort with a Cool Edge

Casualwear brand 8seconds delivers relaxed summer styling with a youthful, street-ready attitude. From soft denim to lightweight blends, the brand’s Bermuda shorts feature wide silhouettes and breathable textures that move effortlessly from daily wear to weekend looks. Designed for comfort and ease, the collection reflects 8seconds’ signature blend of practicality and trend-forward appeal.

Model walking in 8seconds Bermuda Denim Shorts in Navy, styled with a striped T-shirt, loafers, and white tote. The shorts are made from 100% cotton and feature a loose fit that hits below the knee. — 8seconds Bermuda Denim Shorts in Navy balance structure and ease with breathable cotton and a wide-leg silhouette

Model poses with a surfboard wearing 8seconds Black Pleated Bermuda Shorts paired with a blue knit polo. The shorts fall just over the knee and feature a relaxed, contemporary silhouette. — 8seconds Cotton-Nylon Pleated Bermuda Shorts in Black deliver an airy, voluminous fit with an adjustable waist for comfort on the go

8seconds White Denim Shorts offer a crisp summer statement with clean lines and a soft, structured finish. — 8seconds White Denim Shorts offer a crisp summer statement with clean lines and a soft, structured finish

Theory – Minimalism Meets Elevated Ease

Theory refines the everyday short with clean lines, premium materials, and a focus on understated sophistication. Whether styled as a coordinated set or worn separately, the brand’s neutral-toned silhouettes embrace relaxed tailoring that feels both polished and comfortable—perfect for urban summer wardrobes that value simplicity and quiet luxury.

Model wears Theory Soft Terry Shorts in a camel-toned shade, styled with a cream polo knit. The look combines breathable terry fabric with minimalist design, ideal for polished warm-weather outfits. — Theory Soft Terry Shorts in Dark Chino offer a softly tailored silhouette with a relaxed fit and fluid drape

Model poses in a matching set featuring Theory Light Greenstone Sweat Shorts and a polo-style top. The pastel tone and minimal lines create a soft yet structured look. — Theory Light Greenstone Sweat Shorts bring a fresh, tonal palette to relaxed summer dressing with smooth structure and clean edges

Model wears Theory Kelso Curtis Shorts in grey with a matching short-sleeve shirt. The set features lightweight, breathable fabric with a subtle texture and minimalist finish. — Theory Kelso Curtis Shorts in Dark Vapor combine crinkled texture and fluid tailoring for a modern take on co-ord summer sets

ShiftG – Sharp Styling with Utility in Mind

ShiftG redefines summer tailoring with structured short sets that merge smart aesthetics and relaxed fits. Whether styled for daily commutes or casual city outings, the brand’s wide-fit silhouettes and technical details give classic tailoring a practical update. ShiftG’s designs balance functionality and minimalism, offering a distinctly modern take on warm-weather dressing.

Model wears ShiftG black Wide Fit Shorts styled with a matching blazer and black top. The look delivers lightweight comfort and refined coordination for city-ready outfits. — ShiftG Wide Fit Comfortable Shorts in Black elevate everyday looks with clean lines, front pleats, and soft tailoring

Model sits wearing ShiftG khaki cargo-style shorts paired with a coordinating short-sleeve shirt. The look mixes classic detailing with a modern relaxed cut. — ShiftG Microdot Pleats Cargo Shorts in Khaki reinterpret utility wear with contemporary pleats and soft fabric movement

Model leans casually in ShiftG blue Denim Fatigue Shorts layered with a hoodie, overshirt, and sneakers. The wide fit and sturdy cotton denim evoke functional street style. — ShiftG Denim Fatigue Shorts in Blue channel vintage workwear through a structured silhouette and raw-washed texture

Style Meets Utility Across Every Material

From cotton and terry to denim and nylon, Samsung C&T’s summer shorts lineup spans a variety of fabrics and functions. “This year, Bermuda shorts have become a must-have in men’s wardrobes, but we’re also seeing growing interest in shorter, more daring styles,” noted a representative from Samsung C&T Fashion Group. “These collections cater to every occasion, whether you’re headed to the office, relaxing at home, or escaping on holiday.”