Fashion

The Romantic Casual Collection: 8seconds Collaborates with MINJUKIM

September 30, 2025

Samsung C&T Global PR Manager

  • 8seconds partners with global designer brand MINJUKIM to launch a FW collection inspired by blooming rose gardens
  • The collaboration combines whimsical romance with everyday casual styling across four distinctive looks, featuring embroidery, ruffles, and sheer fabrics
A promotional image for the 8seconds × MINJUKIM FW collaboration, showcasing models in key looks from the collection. Outfits feature signature details such as floral embroidery, airy tulle, and ruffled silhouettes, reflecting the blend of fairytale romance and casual sensibility.
The 8seconds × MINJUKIM FW collaboration brings whimsical romance to everyday style with embroidery, ruffles, and rose-garden inspiration

8seconds, a casual brand created by Samsung C&T’s Fashion Group, has unveiled a new FW womenswear collection in collaboration with MINJUKIM, the Seoul-based label known for its fairytale-inspired imagination and bold, feminine designs.

The 8seconds × MINJUKIM collection draws inspiration from blooming rose gardens, weaving together the romantic aesthetic of MINJUKIM with 8seconds’ casual sensibility. Signature elements such as embroidery, wavelike pleats, and sheer fabrics are reinterpreted into everyday wear, offering pieces like cropped jackets, balloon skirts, floral tulle dresses, graphic T-shirts, embroidered cardigans, and ruffled blouses.

A Designer with a Fairytale Vision

Founded in 2015, MINJUKIM has grown into one of Seoul’s most distinctive fashion brands, celebrated for its artistic creativity, fairytale imagination, and craftsmanship. Designer Minju Kim, born in Seoul and trained at the Royal Academy of Fine Arts in Antwerp, launched her namesake label after winning the prestigious H&M Design Award. She later became a semi-finalist in the LVMH Prize for Young Fashion Designers and gained global recognition as the winner of Netflix’s Next in Fashion.

Known for combining youthful playfulness with avant-garde haute couture, Kim’s work blends bold silhouettes, feminine details, and an overarching sense of joyfulness. Her imaginative approach continues to resonate with a new generation of fashion lovers, making her an ideal creative partner for 8seconds’ FW collaboration.

Four Looks Inspired by Rose Gardens

The collaboration unfolds through four curated looks that embody MINJUKIM’s whimsical style and 8seconds’ approach to wearable fashion.

Look 1 – Romantic Layers

The collaboration’s fairytale charm comes through soft layering, where a grey ruffled cardigan is paired with a light pink floral dress and finished with a satin scrunchie. Together, the pieces highlight MINJUKIM’s delicate embroidery and airy tulle textures, bringing whimsical elegance into everyday wear.

Look 2 – Playful Elegance

Playful elegance comes alive through voluminous silhouettes and layered textures. A light pink frill shirt with ribbon-tied sleeves is paired with a balloon mini skirt and side-slit jersey pants, striking a balance between drama and ease. Finished with a ruffled mini tote, the look brings a whimsical yet modern charm to everyday styling.

Look 3 – Whimsical Black Romance

Whimsical black romance takes shape in a long frill dress crafted from sheer layers and delicate ruffles. The airy fabric creates a flowing silhouette that combines elegance with fairytale charm, making it a standout piece in the collaboration.

Look 4 – Casual Chic with a Twist

Casual chic takes on a playful twist with a relaxed graphic T-shirt styled alongside frill-trimmed Bermuda pants. Layered with a voluminous short jacket, the look balances everyday comfort with whimsical detailing, bringing versatility and charm to the collection.

Each look channels a different aspect of the rose garden theme, offering versatile ways to integrate storybook romance into everyday fashion.

Discover the Collection

Lee Song-yi, Team Lead of 8seconds’ Womenswear Division, said, “Through this collaboration, we aim to highlight key FW styles that resonate with our customers. By blending MINJUKIM’s unique romantic aesthetic with 8seconds’ casual identity, we expect the collection to create a fresh synergy that brings whimsical elegance into everyday life.”

The 8seconds × MINJUKIM collection is available now at major 8seconds stores, on SSF Shop, and through the brand’s Instagram (@8seconds_official) and YouTube channel.