Samsung C&T Highlights FW25 Styling with Brown, the Season’s Defining Shade

Samsung C&T Fashion Group introduces FW25 styling centered on brown, the color that captures this season’s warmth and sophistication
Reflecting the growing popularity of “quiet luxury” and textured materials such as suede and wool, the new collections reinterpret brown across coats, knits, and tailored pieces that blend modern elegance with comfort

Models showcasing FW25 looks in brown from KUHO, KUHO plus, and Beanpole, featuring tailored suits, wool coats, and minimalist dresses in warm autumn tones — Brown takes the spotlight this FW25, reimagined across Beanpole Ladies, KUHO, and kuho plus through soft textures, tailored silhouettes, and timeless sophistication

FW25 opens with a mood of balance — comfort paired with confidence, and restraint softened by bold accents. On global runways, designers leaned into palettes that feel both timeless and expressive, giving space for neutrals to ground wardrobes while vibrant accents inject personality.

Mocha Mousse, a chocolate-brown hue chosen as Pantone’s Color of the Year, reflects this duality. It carries the warmth of chocolate and coffee but is elevated into a symbol of quiet luxury. Once limited to sweaters and other innerwear, brown now appears across a wide range of looks, from structured office styles to relaxed casual outfits. The color is featured in materials such as wool, cashmere, leather, suede, corduroy, and faux fur, expressing its versatility and depth. Brown also pairs beautifully with a range of shades, from beige and greige to accent colors like blue and red.

Refined Tonal Styling Across Collections

Brown has shifted from subtle background to the season’s anchor. Its spectrum runs from soft caramel to rich mocha, embracing warmth and approachability while embodying the polished edge of quiet luxury.
Across Samsung’s collections, brown comes alive in glossy skirts, soft knits, tailored outerwear, and faux leather pieces that balance structure with softness. Once reserved for innerwear, the color now extends across skirts, pants, and coats, showing its adaptability and depth. Layered tone-on-tone, it creates harmony; paired with lighter hues, it becomes a grounding neutral. For FW25, brown is the color that adapts: practical, elegant, and endlessly versatile.

Beanpole Ladies

Beanpole Ladies brings classic refinement to everyday styling, combining heritage sensibility with modern details. Beanpole Ladies reinterprets brown with classic charm and heritage inspiration, creating pieces that blend timeless design with a contemporary sensibility. Each look captures the warmth and ease of autumn through refined textures and thoughtful layering.

Model wearing a brown argyle knit cardigan and navy pleated skirt, styled in a preppy autumn look — Beanpole Ladies Argyle Round Neck Cardigan in Brown pairs a classic diamond motif with soft wool texture, creating a warm and modern preppy accent

Beanpole Ladies Hunting Jumper in Brown features a structured silhouette and contrast collar, offering a refined yet casual fall layering option. — Beanpole Ladies Hunting Jumper in Brown features a structured silhouette and contrast collar, offering a refined yet casual fall layering option

Model wearing a brown suede pleated mini skirt with a striped navy knit and knee-high socks for a classic fall look. — Beanpole Ladies Faux Suede Pleated Skirt in Brown features an A-line silhouette and soft texture, combining a classic preppy look with modern autumn warmth

The Argyle Round Neck Cardigan brings a nostalgic yet polished touch with its timeless pattern and cozy finish. The Hunting Jumper balances practicality and charm, designed with a durable fabric blend and neat tailoring. Completing the look, the Faux Suede Pleated Skirt adds playful structure and movement, pairing soft texture with refined versatility for an effortlessly classic fall look.

KUHO

KUHO reinterprets brown with its signature sense of modern minimalism and refined structure. The brand’s FW25 collection features pieces crafted from premium Italian fabrics, combining tailoring precision with relaxed proportions.

KUHO [Icon] Single Long Coat in Yellowish Brown elevates timeless tailoring with an elongated silhouette and soft wool texture

Model dressed in a dark brown silk blouse and black trousers, highlighting KUHO’s sophisticated modern tailoring. — KUHO Wool Silk Neck Button-Up Blouse in Brown features a sculpted neckline and soft sheen, elevating everyday tailoring with quiet elegance

The String Modify Wide Pants and matching jacket deliver a modern tonal look, crafted from Italian wool for a soft yet structured silhouette. The Wool Silk Neck Button-Up Blouse adds subtle contrast with its sleek texture and sculpted neckline, while the KUHO [Icon] Single Long Coat redefines classic outerwear with a modern, elongated silhouette. Tailored from premium wool, it drapes elegantly over layered looks, capturing the quiet sophistication and warmth that define FW25.

kuho plus

kuho plus brings a youthful edge to brown, combining classic tailoring with a contemporary street-inspired sensibility. The brand’s FW25 selection focuses on volume, texture, and silhouette, balancing structure with effortless charm.

Model wearing an asymmetrical brown pleated midi skirt styled with a gray jacket and high boots, reflecting kuho plus’s edgy yet refined look. — kuho plus Unbalance Pleats Midi Skirt in Yellowish Brown adds movement and asymmetry with refined pleats and tonal balance

Model standing in a minimalist setting wearing a dark brown sleeveless dress with pockets and gray socks, highlighting kuho plus’s structured minimalism. — kuho plus Tuck Detail Sleeveless Dress in Brown highlights clean lines and subtle detailing, embodying minimalism with character

The Signature Volume Silhouette Coat creates dimension and ease through soft wool construction and relaxed proportions. The Unbalance Pleats Midi Skirt introduces fluid structure, perfect for layering or contrast styling. The Tuck Detail Sleeveless Dress completes the palette with sleek simplicity and texture depth, offering versatile styling across the season.

A Classic Color with Lasting Appeal

As Samsung C&T’s fashion brands reinterpret brown through texture and tone, the color emerges as the defining shade of FW25. Its timeless sophistication and versatile appeal continue to influence styling across categories, from outerwear to accessories.

According to Samsung Fashion Research Institute, the popularity and influence of brown, a shade that embodies classic elegance, is expected to continue into next year. This FW season, the group recommends tonal brown styling or combinations that pair brown with complementary hues such as blue or red for a distinctive seasonal look.

For those looking to explore the season’s palette firsthand, all featured looks and more can be found on Samsung C&T’s online shopping platform, SSF Shop.