8seconds x MINJUKIM Returns with a Bigger, Dreamier Collection for FW26

Samsung C&T Fashion Group’s 8seconds reunites with global designer brand MINJUKIM for a second collaboration following the strong response to their first collection last year
The 2026 FW “Bouquet of Heart” collection brings MINJUKIM’s dreamlike imagination and intricate detailing to an expanded lineup of apparel and accessories, fronted by new 8seconds brand model and LE SSERAFIM member Huh Yunjin

A model reclines against a mint-green backdrop wearing a gray ruffle-trim cardigan with pearl-style buttons, a pink patterned midi skirt, white socks and black lace-up shoes, styled with silver glasses. — 8seconds x MINJUKIM 2026 FW “Bouquet of Heart” collection pairs delicate detailing with a playful, dreamlike take on everyday style

8seconds and MINJUKIM are joining forces once again, bringing a little more fantasy into everyday dressing.

Samsung C&T Fashion Group’s casual brand 8seconds has unveiled its second collaboration with global designer brand MINJUKIM, returning with an expanded 2026 fall/winter collection following the popularity of the pair’s first release last year. LE SSERAFIM member Huh Yunjin has also been appointed 8seconds’ brand model for the 2026 FW season, beginning with the new collaboration campaign.

A Sellout Debut Sets the Stage for Round Two

Led by designer Minju Kim, MINJUKIM has drawn attention across the fashion world for a distinctive creative language shaped by artistic expression, fairytale-like imagination, and craftsmanship.

That identity found a natural counterpart in 8seconds’ contemporary casual sensibility when the two brands first collaborated in September 2025. Key pieces including a neck-ruffle cardigan, a long dress with a frilled hem, and a short jacket with a voluminous hem sold out, reflecting strong interest particularly among younger female consumers.

The collaboration offered a way to experience the distinctive aesthetic of a global designer label through accessible everyday fashion, bringing together MINJUKIM’s imaginative design world and 8seconds’ trend-conscious approach.

This fall, the partnership returns with an even broader lineup.

Ribbons, Frills and a New Heart Motif Shape ‘Bouquet of Heart’

The new collection is built around the theme “Bouquet of Heart,” inspired by the idea of bringing the hearts of 8seconds and MINJUKIM together to create something beautiful.

Designed to make the wearer feel like the main character the moment they put it on, the collection translates MINJUKIM’s dreamlike imagination into delicate details that can become part of everyday wardrobes.

Signature MINJUKIM elements such as ribbons, frills, and floral embroidery appear throughout the collection, complemented by materials including tulle and lace. A heart-clover motif developed especially for the collaboration is also used across multiple pieces, adding a playful and romantic touch to the collection. The lineup spans both apparel and accessories, including a satin-collar jumper, faux-leather blouson, cropped jacket-and-skirt set, ruffle cardigan, shirred ribbon blouse, tulle dress, and capri pants, alongside beaded hairpins and ribbon bags.

Model wearing a gray cropped round-neck jacket with a matching pleated mini skirt, black knee-high socks and black shoes, holding a black ribbon bag against a mint-green backdrop. — 8seconds x MINJUKIM Round-Neck Cropped Set-Up Jacket in gray pairs structured tailoring with feminine pleated styling

Model wearing a navy ribbon-detail cardigan over a white collared top and layered white tulle skirt, holding a dark bag against a mint-green backdrop. — 8seconds x MINJUKIM Ribbon-Detail Long-Sleeve Cardigan in navy adds a delicate finish to soft layered styling

Model wearing an ivory heart-clover print cardigan layered over a brown top and pale pink skirt, styled with dark socks and shoes against a mint-green backdrop. — 8seconds x MINJUKIM Heart Clover Print Long-Sleeve Cardigan in ivory brings the collaboration’s playful motif into layered styling

Model wearing a white floral-pattern layered tulle dress over a light blue collared top, paired with white socks and black shoes against a mint-green backdrop. — 8seconds x MINJUKIM Floral Pattern Layered Tulle Dress in white creates an airy silhouette with delicate floral detailing

Huh Yunjin Steps In as the New Face of 8seconds

Adding another dimension to the new season, 8seconds has selected LE SSERAFIM member Huh Yunjin as its brand model for 2026 FW.

Beginning with the MINJUKIM collaboration campaign, the artist will present a variety of styling ideas throughout the season. Emerging as a fashion icon for Gen Z, her distinctive sense of style and confident attitude align naturally with 8seconds’ identity as a K-fashion casual brand.

Her campaign brings the collection’s “everyday main character” idea to life, pairing MINJUKIM’s expressive design details with the individual confidence at the heart of 8seconds styling.

Close-up portrait of a model wearing a dark brown faux-leather blouson over a gray ruffle-trim cardigan with pearl-style buttons and a white top, against a pale mint-green background. — 8seconds x MINJUKIM 2026 FW layers a faux-leather blouson over delicate ruffle and pearl details for a contrast of structure and softness

A model stands on an orange armchair wearing a dark ruffle-detail zip-up jumper over a short white tulle dress, paired with white socks and black shoes in a mint-green studio setting. — 8seconds x MINJUKIM 2026 FW pairs a dark ruffle-detail jumper with a light tulle dress for a soft contrast in texture and silhouette

A model with blonde hair wears a gray zip-up hoodie with ruffle trim over a black top and a layered black tulle skirt, finished with long statement earrings against a pale backdrop. — 8seconds x MINJUKIM 2026 FW styling contrasts a gray ruffle-trim hoodie with a black tulle skirt for a playful mix of casual and romantic elements

The Collaboration Returns with More to Discover

The 8seconds x MINJUKIM 2026 FW collection will first be released on August 24 through SSF Shop, Samsung C&T Fashion Group’s online shopping platform.

Beginning August 26, the collection will also be available at select 8seconds stores, including the Myeongdong, Hongik University Station, Lotte World Mall, COEX Mall, and Times Square locations.

To celebrate the launch, SSF Shop will host a special live-commerce broadcast at 6 p.m. on August 25, with a range of benefits for viewers including discounts, cashback offers, and complimentary gifts.

“Following the enthusiastic response to last year’s MINJUKIM collaboration, the collection has returned this year with an even richer lineup,” said Songyi Lee, team leader of womenswear at 8seconds, Samsung C&T Fashion Group. “As a trend-forward casual brand, 8seconds will continue presenting fresh and stylish K-fashion looks through a diverse range of collaborations.”

Discover the 8seconds x MINJUKIM 2026 FW collection on SSF Shop.