The Aperture’s fall collection, “The Movement of Things,” embodies the essence of being “very demure, very mindful.” The collection features vintage-inspired structured jackets, midi and maxi skirts, and playful layering options inspired by nostalgic eras of fashion.
As we mourn the end of “brat summer,” we say hello to a “very demure, very mindful” fall season. If you aren’t familiar with these expressions, don’t worry; you’re not alone—we had to look them up, too. Trying to keep up with Gen Z vocabulary and viral TikTok trends is like trying to decipher codes that change each time you crack them.
Nevertheless, we’re embracing the latest Gen Z phenomenon, which is seeing the word “demure” come back with a modern twist. Samsung C&T Fashion Group’s clothing label “The Aperture” embodies demure with its fall collection called “The Movement of Things”. The collection showcases vintage-inspired designs that are neither overly feminine nor masculine. Discover your new fall wardrobe inspiration and continue reading to learn what “demure” means in 2024.
What does “Very Mindful, Very Demure” mean?
The uptick in the use of the words “demure”, “mindful”, and “cutesy” in recent weeks is thanks to the viral videos of TikTokker Jools Lebron. Lebron first posted about her ‘very mindful, very demure’ office looks through a viral video titled “How to be demure at work.”
Until recently, the word demure was an outdated way to describe being modest and reserved, especially for women. The word’s newfound popularity allows it to take on the opposite meaning. Lebron uses the word “demure” in a satirical way, critiquing the traditions of femininity in her playful videos that come with an ironic undertone.
Describing your outfit, makeup, or lifestyle as “very demure” disparages traditionally “demure” characteristics and feminine norms by championing dressing for yourself with confidence and self-love. Whether you interpret this trend in the literal or light-hearted sense, we’re here for being very mindful and very cutesy this fall. You say satirical; we say sartorial.
The Aperture Brand Philosophy
The Aperture is a women’s clothing brand with the tagline “Vintage Revivalist.” The brand’s name is a portmanteau of the words “Appearance of Culture.” The brand reinterprets and reimagines iconic styles from fashion eras throughout history to create nostalgia for times that we can never experience. With a twist on classic styles from the past, The Aperture creates collections that feature detailed tailoring, high-quality materials, and unique styling for the modern vintage lover.
Demurity Unlocked: Vintage-Inspired Statement Jackets
The Aperture’s collection of jackets range from very demure workwear-inspired bomber jackets to very mindful structured coats. The mixture of suedes and cottons contrasted with very cutesy knitwear items can create an interesting balance of proportions and styles for the cooler weather.
With warm structured blazers and light worker jackets made from cotton, The Aperture have found the perfect materials for that in-between weather. See how we’re styling our jackets for fall? We’re taking a jacket just in case, we’re staying warm. Very cutesy, very demure.
Midi and Maxi Skirts for Mindful Autumnal Outfits
Midi and maxi skirts are here to stay for the fall season. They will also transition perfectly for the winter months with layers of thermals worn underneath. The Aperture’s maxi skirts are high waisted with a pencil shape, perfect for pairing with over-sized structured jackets for an interesting play on form. See these skirts we’re wearing? We’re not doing too much, we’re chic but we’re comfortable. Very mindful, very demure.
“Very Cutesy, Very Demure” Knitwear and Shirts
The Aperture is keeping things simple and “cutesy” for its shirts and knitwear this season. Simple cropped cardigans can let your maxi or midi skirt be the hero of your outfit while still keeping warm on cooler days. The brand also released its ‘50s Round Neck Crop Top’ lightweight wool knit top that is available in grey, pink and beige. The simple design of the top means that it can be paired with any outfit combo, making it an essential staple for a “demure” fall wardrobe this season.
Achieving Demureness with Fall Styling Trends
Embroidered Skirts Layered Over Trousers
The trend we’re taking with us into the fall season and for every season for the foreseeable future is layering embroidered, lace, or sheer skirts over jeans and trousers. The resurgence of the Y2K fashion trend that saw Hollywood stars don red carpets in miniskirts and dresses layered over jeans has had an elegant, demure facelift for 2024.
The Aperture’s Ivory Embroidery Lace Skirt can be paired with an oversized jacket like the Katy Over Jacket in brown to play with feminine and masculine styling. You can see this style in full effect on the streets of Seoul, South Korea, where the skirts over pants trend is being embraced. Some would even argue that wearing a lace skirt without pants is not very demure.
Playing with Feminine Silhouettes: Bomber Jackets
Pairing an oversized bomber jacket with a pair of kitten heels, socks, and a headband to boot— It’s the Maverick from Top Gun meets Blair Waldorf from Gossip Girl styling fusion we didn’t know we needed. The Aperture’s fall 2024 jacket collection includes a classic MA-1 khaki bomber jacket with an oversized fit. The brand stylles the jacket with very demure, very mindful skirts that play with the balance and structure of the outfit.
Discover Demure in the SSF Shop
As buzzwords, trends, and viral moments come and go, we hope that the “demure” movement is here to stay. Let’s all embrace the power of being “demure” and “mindful”—dressing for ourselves, stepping into the world with confidence, and showing kindness and respect towards others. Stay demure, stay mindful (being “cutesy” is optional). Discover more of The Aperture on the SSF Shop to view the fall collection and get the ultimate autumnal styling inspiration for the upcoming season.
