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the Hidden Hotspots of Hannam

At the heart of Seoul: Introducing the hidden hotspots of hannam

Hannam, a neighborhood in Seoul’s Itaewon district, sits nestled between the scenic Namsan Mountain and the Han River, right at the heart of the city. This area of Seoul is widely known for the diverse range of establishments it has to offer and is growing increasingly popular with residents and visitors alike – Itaewon was …

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2018 Lifestyle Trends: Embracing ‘Lagom’ and ‘Hygge’ for Greater Comfort

If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting place to start. Companies are increasingly looking for ways to keep their top talent happy by adding state-of-the-art gyms, cozy nap rooms, and rooftop spaces that come with stunning views. This is no …

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Inaugural sfdf Awards: Smaller but No Less Promising

Encapsulating urban interactions, reinterpreting Korea’s traditional hanbok, and uncovering the charm of imperfection. These are some of the bedrock concepts behind the top designs celebrated at the inaugural sfdf awards held back in June.  From Big to Small The competition is a spinoff of the Samsung Fashion & Design Fund (SFDF) awards but smaller in scale and more versatile, denoted …

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Your Ultimate Guide to Korea Part 1: The Cool Kids’ Day Out in Seoul

If you’re on the hunt for a genuinely hip experience, a day spent out and about in Seoul is just what the doctor ordered. The Korean capital was recently called the “cutting-edge of cool” by National Geographic magazine, who praised the city’s “red-hot energy.” But in a metropolis as big as Seoul, tracking down hotspots can …

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Pop Culture and Fashion Unite in Samsung C&T’s Character Collaborations

Characters are an active part of our visual language – stemming from movies, cartoons or even technology, they can express an entire culture and its identity.    In fashion, combining styles with a storyline of a certain character can change and update an ordinarily-shaped garment into something much more. A simple solid-leather handbag can transform …

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