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KUHO

Spring Styling: Get Picnic-Perfect with KUHO’s Latest Collection

With the rolling over of the calendar comes the imminent promise of warmer weather as spring approaches, along with the chance to spend more time outside – dressed in the very latest trends, of course. KUHO’s Spring ’19 collection, themed ‘Picnic’ after that quintessential spring activity, offers style-wary shoppers the perfect way to dress for …

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SFDF

Stars on the Rise: Looking Back at a year in Fashion for Two SFDF Winners

2018 is drawing to a close, and with it, another exciting year in fashion for Korean brands – particularly on the international stage. Two up-and-coming brands have especially seen their international stars grow this year: REJINA PYO and BLINDNESS, the joint winners of this year’s Samsung Design & Fashion Fund (SFDF) awards. This recognition has …

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Plaid

Effortless Styling for All Occasions: Why Plaid is Leading F/W ’18 Fashion

Plaid, or ‘check’ pattern, has seen a resurgence recently thanks to nostalgia for 80s-style and 90s-style prints, as well as demand for flexible, effortlessly trendy fashions that can contribute to a calmer and more hassle-free lifestyle. Plaid is back once again as a key staple of F/W ’18 fashions, the perfect transition weather style. Given …

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small sfdf

Local Fashion, International Scale: What Does It Mean To Win sfdf?

Breaking onto the international fashion scene is no easy feat for a young brand. Samsung C&T Fashion Group’s sfdf awards exist to support Korean fashion brands under five years old with their international – as well as domestic – growth. The winners of sfdf not only receive funding and public exposure to boost their brands, …

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ALTERNATIVE: Juun.J’s S/S 2019 Takes Layering to the Next Level

Juun.J, part of Samsung C&T’s Fashion Group, held its 2019 Spring/Summer (’19 S/S) collection presentation at the esteemed Palais de Tokyo, a renowned art, music and performance space in Paris, on June 22nd. In a unique runway presentation centered around the brand’s trademark oversized attire, Juun.J presented a concept characterized by sportswear influences, colorful styles …

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K-Fashion Trends: A Snapshot of Korean High Streets

Keeping track of all the trends in this fast-paced world can be dizzying at times, especially in the fashion industry where change is the only constant. For the South Korean fashion industry, 2017 brought novel challenges and opportunities, as new cultures, values and technologies emerge. To help brands and retailers succeed in the market, Samsung …

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