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Garosu-gil: The Cutting-edge of Fashion and Style in Seoul

Adorned with towering Gingko trees, Garosu-gil is Seoul’s answer to SoHo in New York or Ginza in Tokyo. Located between Sinsa-dong and Apgujeong-dong, Garosu-gil, which means “tree-lined street” in Korean, is a magnet for local and international fashionistas and style gurus. Garosu-gil’s journey to becoming a fashion and lifestyle hotspot began in the 1980s when …

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outerwear

5 Key Trends to Look Out For in F/W ‘18’s Outerwear Collections

As winter arrives and temperatures plummet, it might appear that staying as warm as possible and keeping up to date with the latest trends are two mutually exclusive styling options. And yet, as witnessed in recent years with the growing diversification of outerwear options, this no longer has to be the case as brands infuse …

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Athleisure For Any Occasion: Finding Your Perfect Sporty Fit

‘Athleisure’ is a fusion of sportswear and fashion that has been popular amongst sports aficionados, style-conscious millennials and Fashion Week designers alike for the past few years. Its popularity shows no sign of abating anytime soon, thanks to growing consumer interest in flexible fashions and wellness-friendly trends. A recent report by Allied Market Research predicted that …

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2018 Lifestyle Trends: Embracing ‘Lagom’ and ‘Hygge’ for Greater Comfort

If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting place to start. Companies are increasingly looking for ways to keep their top talent happy by adding state-of-the-art gyms, cozy nap rooms, and rooftop spaces that come with stunning views. This is no …

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K-Fashion Trends: A Snapshot of Korean High Streets

Keeping track of all the trends in this fast-paced world can be dizzying at times, especially in the fashion industry where change is the only constant. For the South Korean fashion industry, 2017 brought novel challenges and opportunities, as new cultures, values and technologies emerge. To help brands and retailers succeed in the market, Samsung …

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