There’s something special about December. As you inch toward the end of the year, you can feel a sense of excitement in the air. It’s a time when you look back at the year, celebrate life, share time with loved ones, and enjoy yearend festivities. You could do all that at home, but if you’re …
Packing for Your December Adventure: How to Find the Right Outfit Read More »
From large billboards in city centers to vibrant photographs in magazines, fashion advertisements are as diverse as the clothing styles on the market today. With hundreds of brands for consumers to choose from, it’s unsurprising that fashion labels spend $500 billion per year on promotions in a bid to catch the eyes of fashionistas. How …
From Fashion Plates to KOLs: The Changing Face of Fashion Advertising Read More »
The streets of Gangnam hum with activity in the morning, with commuters making a run for the subway or rushing to grab a cup of coffee. By afternoon, the area is teeming with people out shopping and meeting friends. But at night, there’s an explosion of energy. The main streets and tiny alleys light up …
Ultimate Guide to Korea Part 3: Millennials Hit the Streets of Gangnam Read More »
So, you’ve finally managed to convince your boss to give you a week off, you’ve just renewed your passport, your tickets are booked and you’ve got your abs looking great just in the nick of time. Now all that’s out of the way, it’s onto the really important stuff. That’s right: packing! Minimalist travel is …
As an integral component of Samsung C&T’s Fashion Group’s research and development program, the Samsung Fashion Institute analyzes trends and conducts consumer research to help brands grow and evolve. The Institute consistently tracks the fashion industry’s movements in any given year, and for 2016, it took note of several business and consumer trends that emerged. …
Samsung Fashion Institute Rounds Up 2016 Fashion Trends for the New Year Read More »
Characters are an active part of our visual language – stemming from movies, cartoons or even technology, they can express an entire culture and its identity. In fashion, combining styles with a storyline of a certain character can change and update an ordinarily-shaped garment into something much more. A simple solid-leather handbag can transform …
Pop Culture and Fashion Unite in Samsung C&T’s Character Collaborations Read More »
Fashion brand 8 Seconds is set to open its first offline store in China, with a flagship store in the trend-loving city of Shanghai. This follows the successful launch of K-pop star G-Dragon’s collaboration with 8 Seconds. The store will open its doors on September 30. It is located on the bustling Huaihai Road, considered by …
8 Seconds Brings K-Fashion to Shanghai with a New Flagship Store Read More »
K-pop megastar G-Dragon has teamed up with the leading K-Fashion brand 8 Seconds, part of the Samsung C&T Fashion Group, for a groundbreaking collaboration. The BIGBANG member and solo performer has never worked with a Korean fashion label before, and has spoken of his delight in launching two G-Dragon-themed 8 Seconds ranges, 8 X G-Dragon …
BIGBANG’s G-Dragon and 8 Seconds Embark on Landmark Collaboration Read More »
8 Seconds, a fast-fashion brand part of the Samsung C&T Fashion group, recently opened Studio 8 on the fourth floor of its Garosu-gil store in Seoul. Studio 8 is a 132㎡-large creative project space that will be home to events encompassing fashion and culture. Created to boost the brand’s interaction with its customers, it will …
8 Seconds Opens Studio 8, a Creative Platform for Fashion and Culture Read More »
