The diverse range of womenswear labels nestled within Samsung C&T Fashion Group offers a variety of well-coordinated looks to help anybody look great and feel comfortable during those hot summer months. We present this mini-look book to give a sneak peek at what to expect and what to wear outdoors in the hot weather.
KUHO
The contemporary womenswear with a modern aesthetic, brand KUHO is a big name in Korean fashion for young urban women. Its 2023 summer collection features use of cool fabrics like cotton, polyester, nylon, and linen. Colors this season are refreshing and crisp looking ivory, a light and minty green, and an attractive crisscross print that incorporates various shades of blue. Sleeves are short- or half-sleeve and the pants and skirt are wide and roomy to allow maximum airflow to keep the wearer cool.
KUHO marries ivory with green and a blue print to create a soothing harmony of colors.
BEAKER ORIGINAL
BEAKER has been called a “culture blending union,” curating brands, trends, and looks from around the world and blending them with its own unique perspective. BEAKER ORIGINAL has opted for mostly natural cotton and cotton blends for this season’s looks. Short overalls (or “shortalls”) are popular this summer, looking casual while cute at the same time, pairing effortlessly with a crop T-shirt. A bright orange skirt with a light yet practical half-sleeve pocket blouse, topped off by an acid wash cap could equally well be worn to a party or a trip to the beach. On those days when it can vary between hot and just warm, a fun jacquard knit vest with a leaf pattern worn over the top of a T-shirt is a great combination combined with a pair of navy shorts.
8seconds
Samsung C&T Fashion Group’s casual brand 8seconds invited YouTuber and influencer Park Naeon , who came to fame through a Korean dating reality show, to curate a variety of summer fashion looks.
In the first styling, she combined a daring-looking denim skort (a fusion of a skirt and shorts) with a fun crop T-shirt featuring an image of 2 pieces bread and a nylon ribbon hand-crocheted shoulder bag. Then she became a little fancier, pairing a long back cargo maxi skirt with an ivory tweed sleeveless top and a beige knit boater hat. For her third pick, Naeon put together demure yet practical grey cargo pants with a midriff revealing light pink shirring T-shirt.
Naeon shows coordinated looks using 8seconds clothing.
JUUN.J
Sand Sound
Sand Sound captures the essence of youth casual wear and long road trips.
How to best enjoy summer
As can be seen from the curated styles and coordinated looks from the 5 brands belonging to Samsung C&T Fashion Group shown above, there are as many ways to dress this summer as there are ways to enjoy a summer’s day. The important thing is to find a look that works for you, and clothes that you feel comfortable wearing, whatever the activity or setting.
