Fashion

Happy 8th birthday, 8seconds!

May 25, 2020

It’s not often that an 8th birthday is a big event, but in the case of Samsung C&T Fashion Group’s fast fashion brand 8seconds, an exception can be made. With a name that calls to mind the brand’s ambition to “seize the hearts of shoppers in just 8 seconds,” the 8th birthday seems an entirely appropriate […]

How fashion helps the world: The 17th campaign for visually impaired children, Heart for Eye

May 18, 2020

In this period of fear and uncertainty because of the COVID-19 outbreak, it can be easy to feel a little lost. Therefore, at times like this, we need to be encouraged by good news. Simple acts of charity and kindness, whether by individuals or business, can warm our hearts and lift our spirits. To this […]

Heartist collaborates with Beanpole to create fashion for all abilities

April 24, 2020

It’s already been a year for the Heartist brand, and to celebrate, its sibling brand Beanpole is doing something special. To mark this one-year milestone the two styles launched a collaboration on April 20 that combines the classic family fashion of the one with the functional ease and comfort of the other. Heartist is Samsung […]

Suits to suit all women in 2020

April 8, 2020

Are you still stuck in the mindset that suits are only worn by men? Forget about it! Suits are now beloved fashion items for women who want to express some panache and flair in every season. In all the latest popular K-dramas and also at formal occasions, we’re seeing female celebrities show off a suit […]

In S/S 2020, sporty meets classic to create ‘new tailoring’ in men’s fashion

March 18, 2020

This spring/summer season’s new looks combine a classic heritage feel with a refined sporty mood, introduce garment dyeing, and bring blue and pastel tones together with beige to express a greater diversity of masculine looks. Lee Hyun-jung, design director at Samsung C&T Fashion Group’s brand Galaxy, explains: “As the stereotypes of masculinity have been broken […]

Sustainability enters women’s fashion in spring/summer 2020 collections

March 12, 2020

This year will see reinterpretations of classic women’s apparel from the perspective of sustainability, as consumers think more about their purchasing choices. The ongoing retro phenomenon is being extended to a historic romantic look, blending restrained feminine flourishes with practical and wearable items. Colorwise, this spring and summer fashion period will see a resurgence of […]

Beanpole moves into sustainable fashion

February 17, 2020

Sustainability is living up to its billing as a key word for 2020, as brands across the fashion industry are finding innovative ways to use eco-friendly materials. Designer Sebastian de Neubourg’s w.r.yuma label, for example, has been able to 3D print sunglasses out of plastic waste. Fellow designer Stella McCartney is also a fan of recycling plastic in addition to […]

How to increase your chance of having a happy Valentine’s Day

February 11, 2020

Valentine’s Day, that day of romance and confessions of love, is almost upon us. It’s time to think about how you want to show your loved one how you feel about them. Here are some new Valentine’s Day gift ideas, both of the edible and inedible variety, with original twists on eternal concepts. Check out […]

The need for a ‘reason’ that conforms with consumers’ outlook and beliefs

January 28, 2020

The economy is expected to recover slightly this year, but fashion firms will find it hard to achieve positive results if they fail to properly respond in ways that match the changing outlook of consumers. This is the view of the director of the Samsung Fashion Institute (SFI), Lim Ji-yeon, who predicts that 2020 will […]

Juun.J breaks the leather stereotype with an homage to ATOMAGE

January 22, 2020

Whatever image you have of leather in fashion, it may be time for a rethink based on Korean brand Juun.J’s recent Paris showcase. A few months after its last stop in the French capital, the Samsung C&T Fashion Group label was back dazzling the Ecole de Medecine on Dec. 17 with a leather-inspired collection for Fall/Winter 2020. […]