Fashion

Breaking onto the international fashion scene is no easy feat for a young brand. Samsung C&T Fashion Group’s sfdf awards exist to support Korean fashion brands under five years old with their international – as well as domestic – growth. The winners of sfdf not only receive funding and public exposure to boost their brands, […]

Vacations are supposed to be a relaxing way to unwind from the pressures of work, but all too often traveling comes with its own kind of exhaustion. Long lines at the airport, tight itineraries, and crowded tourist traps are the norm. Those looking for a change of pace can find relief in slow travel, the […]

Juun.J, part of Samsung C&T’s Fashion Group, held its 2019 Spring/Summer (’19 S/S) collection presentation at the esteemed Palais de Tokyo, a renowned art, music and performance space in Paris, on June 22nd. In a unique runway presentation centered around the brand’s trademark oversized attire, Juun.J presented a concept characterized by sportswear influences, colorful styles […]

Three years in the making, South Korea’s national football team began its journey to Russia with an 8-0 victory over Laos in 2015. After victories over China, Qatar and Uzbekistan in the second qualifying round, the Taegeuk Warriors sealed a place in the 2018 Russia World Cup, confirming its status as one of Asia’s top […]

As our lives get busier and the world gets more crowded, stealing a moment to create our own happiness is harder than ever. Samsung Fashion is making that easier by helping customers find that small, but certain, happiness while they shop online with an all new update to their online store. SSF Shop’s updates have […]

Paris Fashion Week, 2009. Anticipation overflowed from the stands onto the dimly lit runway at Maison Martin Margiela’s Spring/Summer collection show. As soon as the lights went down, everyone in the audience knew something strange was afoot. Faceless figures, some ensconced in abstract silhouettes, others dressed in uncanny objects, floated down the runway like a stream […]

Leggings for the office, workout tanks for a night on the town. Being ready for a quick jog or an impromptu yoga session at a moment’s notice isn’t just the trend of the year, it’s a cultural shift in the way we approach clothing. Athleisure, the hybrid of business casual and athletic wear, has become […]

There are certain things in life that just work like magic together: Tom and Jerry; Lennon and McCartney; Peanut Butter and Jelly. In fashion, that timeless combination is unquestionably floral prints and spring. Time and again, floral prints would blossom the moment temperature warms after winter. Boasting vibrant colors and intricate patterns, no spring wardrobe […]

In March 2008, fashion fans in Korea were presented a special treat when 10 Corso Como Seoul in Cheongdam-dong finally opened its doors. Not only did the store bring luxurious collections to shoppers, but as the first concept store in Korea, the unveiling of 10 Corso Como Seoul also represented a new chapter in the […]

At the turn of the millennium, a fashion movement began to gather pace quietly in urban hubs. Form-fitting lycra leggings, neoprene jackets and sports clothes started to pop up in unexpected places. From offices to coffee shops, items usually seen in the gym crossed over into everyday fashion. Dubbed “athleisure”, the trend is now a […]