Fashion
8seconds Teams Up with Gen Z ‘It Girl’ Jisoo Seo for a Summer Styling Edit
Samsung C&T Fashion Group brand 8seconds collaborates with model and influencer Jisoo Seo for a styling lookbook with the brand’s summer collection The edit seamlessly blends Jisoo’s signature style with a mix of blokette core, soft 90s grunge and bohemian nomad aesthetics. Jisoo Seo brings her laid-back, blokette core aesthetic
A Soft Summer Breeze: Beanpole Introduces the SolSol Knit
Beanpole, Samsung C&T’s classic casualwear brand, unveils its SS season signature piece: the SolSol Knit Crafted with premium materials and designed to evoke the feeling of a soft summer breeze Reflects Beanpole’s renewed focus on developing timeless, iconic seasonal items Launch celebrated through immersive pop-up stores in Seoul and Hanam, featuring
Reimagining Denim: BEAKER Launches In-House Brand ‘Stitch Comes Blue’
Samsung C&T’s multi-brand store BEAKER has introduced its own denim label, Stitch Comes Blue. The new brand reflects BEAKER’s unique curatorial perspective and aims to offer elevated denim experiences with refined fits, premium materials, and innovative craftsmanship. Combining craftsmanship with bold creativity, the debut collection includes a 36-piece lineup for
Elevating In-Store Retail Experiences with Spatial Storytelling and Innovative Design
Creating immersive and customer-centric physical retail spaces is becoming more important as consumers shift to online shopping. Samsung C&T Fashion Group is leading the way, setting a new standard for retail spaces that enhance the customer experience in South Korea and beyond. LEMAIRE’s Hannam flagship store in Seoul transcends conventional
The Ultimate Cool Girl Collection: 8seconds Collaborates with xooos
8seconds teams up with influencer and singer xooos to launch a fashion collection inspired by her personal style. Released in three installments, the collaboration captures a mix of playful, chic, and effortlessly cool aesthetics. With the final drop now unveiled, the collection reflects xooos’ signature approach to modern streetwear and
Colors of the Year 2025—Style Inspired by Comfort and Consolation
The 2025 Colors of the Year embrace warmth and comfort with rich, inviting tones like Mocha Mousse, Purple Basil, and Cinnamon Slate. These colors reflect the need for comfort and consolation, which we can collectively express through fashion, art, and design. Color of the year-inspired looks from kuho plus, Beanpole
