Fashion

KANGHYUK has done it again. The creative duo of Choi Kang-hyuk and Shon Sang-lak, who last year burst onto the fashion scene with eye-popping creations made using automobile airbag fabric, again won the Samsung Fashion & Design Fund (SFDF), taking home the prestigious award for the second year in a row. Shon Sang-lak (left) and […]

The end of the year is a time of gift-buying and giving. It is often hard to make a choice about what to give a loved one – or how to treat yourself with something nice. This is especially true when it comes to buying clothes and accessories, so it is good to seek advice […]

Trends may come and go each season, but there are some principles that always come round each year. In winter two of those principles are layering multiple garments and using warm materials to give the right thermal protection as well as a feeling of comfort. Kuho plus, a young contemporary brand that is part of […]

In this new era, when big, international off-line in-person runway shows are not practical or feasible, fashion brands are trying new ways to catch the eyes of consumers. In July, people were able to watch Paris couture runway shows from the comfort of their own laptops or smart TVs. Last month, Seoul Fashion Week was held virtually once more. […]

Women of the millennial generation are just as interested in fashion as their older counterparts, but they are eager to create their own fashion identity rather than follow trends. That is why new fashion brands that attract millennial shoppers are more focused on individual self-expression. Samsung C&T Fashion Group, which has already been actively targeting […]

The last two years have seen an explosive growth in the digitalization of the fashion industry. However, true fashion digitalization is not simply a matter of opening an online store, it is also about interacting with consumers in new ways that speak to their values and aspirations. For millennials and Gen Z, engagement with brands that are […]

Throughout the year, there are all kinds of occasions when we want to send gifts to each other to share our love and appreciation. From birthdays and weddings to traditional festivals and religious holidays, gift-giving forms an integral part of building community and family togetherness. But we cannot always be physically present with our loved […]

The times when people would use cosmetics without paying much attention to ingredients or production processes are behind us. As reported by the New York Daily News, “clean beauty” is one of the top ten skincare trends for 2021. Responding to the desire of consumers to know what they are putting on their skin, clean beauty […]

Increasingly sophisticated and comfortable As consumer confidence edges up on the hope brought with increasing vaccination numbers, the desire to indulge ourselves a little with some much-appreciated luxury goods is growing, as is the demand for comfortable clothes. Accordingly, men’s clothing brands such as Galaxy are seeking to stand out from the rest by combining […]

As the unbearable heat of summer recedes slowly into the distance behind us, it’s time to advance into the relief of fall weather with some new looks to help us feel and show the cool of the new season. Comfort evolved with elegance As the trend of living and working in and around one’s home […]