Fashion

A new year brings with it new hopes and dreams and also its own mood and vibration. This is one reason why the US-based Pantone Color Institute annually chooses a new color to designate Color of the Year. For 2022, Pantone created its own shade of purple, naming it Very Peri. It is a blend of […]

At the end of 2020, the Samsung Fashion Institute (SFI) suggested that the fashion industry in 2021 would require a “rescue” to recover from the first year of COVID-19. In retrospect, the SFI has observed great resilience in fashion last year. Reviewing the resilience of fashion in 2021 RESILIENCE – Recovering fashion market Despite the prolonged […]

In 2017, a writer at The Cut, a style site run by New York magazine, was looking for a word to describe what he saw as a new fashion trend: the appearance on city streets of clothes usually worn for mountain climbing, trekking and ski trips. Not finding an existing term, he created a new one, […]

KANGHYUK has done it again. The creative duo of Choi Kang-hyuk and Shon Sang-lak, who last year burst onto the fashion scene with eye-popping creations made using automobile airbag fabric, again won the Samsung Fashion & Design Fund (SFDF), taking home the prestigious award for the second year in a row. Shon Sang-lak (left) and […]

The end of the year is a time of gift-buying and giving. It is often hard to make a choice about what to give a loved one – or how to treat yourself with something nice. This is especially true when it comes to buying clothes and accessories, so it is good to seek advice […]

Trends may come and go each season, but there are some principles that always come round each year. In winter two of those principles are layering multiple garments and using warm materials to give the right thermal protection as well as a feeling of comfort. Kuho plus, a young contemporary brand that is part of […]

In this new era, when big, international off-line in-person runway shows are not practical or feasible, fashion brands are trying new ways to catch the eyes of consumers. In July, people were able to watch Paris couture runway shows from the comfort of their own laptops or smart TVs. Last month, Seoul Fashion Week was held virtually once more. […]

Women of the millennial generation are just as interested in fashion as their older counterparts, but they are eager to create their own fashion identity rather than follow trends. That is why new fashion brands that attract millennial shoppers are more focused on individual self-expression. Samsung C&T Fashion Group, which has already been actively targeting […]

The last two years have seen an explosive growth in the digitalization of the fashion industry. However, true fashion digitalization is not simply a matter of opening an online store, it is also about interacting with consumers in new ways that speak to their values and aspirations. For millennials and Gen Z, engagement with brands that are […]

Throughout the year, there are all kinds of occasions when we want to send gifts to each other to share our love and appreciation. From birthdays and weddings to traditional festivals and religious holidays, gift-giving forms an integral part of building community and family togetherness. But we cannot always be physically present with our loved […]