Fashion

Opening an aperture to the appearance of culture

February 8, 2023

As every photographer knows, an aperture is the small opening through which light enters a camera to create a lasting image. But now the word has a new meaning: an opening through which culture enters and appears to us. “The Aperture,” made by putting together elements of “appear” and “culture,” is a new brand of […]

Turn up the volume: Bigger is back in fashion

January 26, 2023

It is time once again to celebrate size – or, to be more correct, oversize. In 2023, the “big and boxy” look is back in style. Formal or informal, whether it is wide jeans or cargo pants paired with a sloppy joe sweatshirt, or big-shouldered business suits that remind one of a Talking Heads music […]

Focus on fabric: Cashmere in winter

January 10, 2023

Dressing in winter is all about layering: one removes a layer when going into a climate controlled area and puts it back on before stepping outside. Cashmere is one of the best layers to wear because although it is warm – between five and eight times warmer than merino wool, according to one report – […]

Looking for fashion gifts? SSF Shop has you covered

December 29, 2022

What shall I buy for my friends, family, and colleagues for an end-of-year gift? This is the perennial problem that pops up each December. An envelope stuffed with cash or a store voucher hints at a lack of originality or thought, pushing us to think and look a little harder. During winter one of the […]

Showing resilience and sustainability, Ashlynn Park wins 18th Samsung Fashion & Design Fund Award

December 15, 2022

This year’s prestigious 18th Samsung Fashion & Design Fund (SFDF) Award was taken home by working mother, designer, and founder of her own fashion label Ashlynn Park. Also an LVMH Prize 2022 Finalist, Ashlynn has been leading her New York-based fashion brand ASHLYN since 2021. Collection Theme: Resilience The theme of ASHLYN’s new collection is […]

Celebrating its 10th birthday, BEAKER opens new Seongsu flagship store

November 25, 2022

Known as the Brooklyn of Korea, Seongsu-dong just got even hotter. Already host to global brands such as Dior, Louis Vuitton, Chanel and Gucci, and hip new domestic labels ADERERROR and MUSINSA, this neighborhood now boasts the third flagship location of Samsung C&T Fashion Group youth store BEAKER. The new BEAKER store in Seongsu embodies […]

Chuurucks by 8seconds brings fashion to the youth

November 10, 2022

These days pop-up stores or restaurants are popular ways to introduce people to products or foods they might not have tried before. For a limited time, a store opens in a trendy neighborhood displaying the hippest and newest lines of a particular brand. Mobile pop-up stores resembling food trucks are also popular now, introducing everything […]

Autumn in warmth, comfort and style: Tweed

October 27, 2022

Earlier this year, when luxury brand Chanel presented its fall-winter 2022-2023 collection at Paris Fashion Week, Forbes magazine described it as “an ode to tweed,” reminding anyone who had perhaps forgotten that tweed is an excellent fabric for cooler weather. Caption: Left to right: 8seconds black tweed round-necked short jacket, 8seconds tweed slim-fit mini-dress, 8seconds […]

Sand Sound sends out a new fashion vibe for 20-something adventure seekers

October 13, 2022

Imagine you are in a car with your friends, setting off on a road trip. Each of you is in their 20s, driving southwards down California State Route 1 from San Francisco to Big Sur. It is cool autumn weather, and you are all wearing loose and comfortable unisex clothing. That is the look and […]

Men’s and women’s fashion friend AMI opens first flagship store in Korea

September 15, 2022

The French word for friend is “ami.” It is also the name of one of the world’s newest and fastest-growing fashion labels that makes fashion friendly again — AMI. Founded by and named after young French designer Alexandre Mattiussi, AMI has been growing and spreading around the world. Now it has opened its first flagship […]