Samsung C&T Newsroom has achieved its highest ever annual exposure in 2020, drawing more than 7 million pageviews so far this year.
This new milestone was a Christmas present for the Newsroom, as it was achieved on Christmas day with 7,008,641 pageviews since the start of 2020. This figure is also over twice as high as Newsroom PVs during 2019.
The most popular Samsung C&T Newsroom story this year concerned the 56th annual general shareholders’ meeting last March. Next was a feature concerning Samsung C&T’s global employees and the values that unite them. In third place was another article offering an insight into the company’s workplace, with a particular focus on the importance of fertilizer as a commodity. And the next two stories highlighted Samsung C&T’s construction capabilities, including the techniques and technologies applied to Seoul’s Dongdaemun Design Plaza (DDP) and the company’s top ranking by the Ministry of Land, Infrastructure and Transport for a seventh consecutive year.
Pageviews are the number of times a website page was seen by anyone, even counting repeated visits close together. If those repeated visits are ignored and only the first visit is counted, these unique pageviews (UVs) still amount to 4,318,230 since the start of 2020. Together, these metrics are a persuasive barometer of a website’s performance. 4.3 million UVs means there was an average of 12,000 unique views per day as of December 25. And 7 million PVs means that there was an average of 19,500 pageviews per day during the same time period.
Samsung C&T Newsroom started publishing stories in May 2016. Since that time, its website metrics have mostly increased exponentially.
The Newsroom was able to achieve its rapid growth in readership this year by concentrating on compelling storytelling concerning the key businesses and activities of Samsung C&T’s main groups: Engineering & Construction, Trading & Investment, Fashion, and Resort. Thanks to this rich base of content, the Newsroom has chronicled everything from the world’s most impressive structures to the birth of a giant panda.
It has also focused on communicating Samsung C&T’s position when important issues arise, such as the company’s coal exit strategy, as well as its Environmental, Social, and Corporate Governance (ESG) policies. Moreover, the Newsroom has been strategically seeking to reach readers in parts of the world where the company’s major business activities take place.
As the Newsroom approaches its five-year anniversary, it aims to continue to form a comprehensive record of Samsung C&T’s progress across a wide variety of interests.