Fashion

Trends may come and go each season, but there are some principles that always come round each year. In winter two of those principles are layering multiple garments and using warm materials to give the right thermal protection as well as a feeling of comfort. Kuho plus, a young contemporary brand that is part of […]

In this new era, when big, international off-line in-person runway shows are not practical or feasible, fashion brands are trying new ways to catch the eyes of consumers. In July, people were able to watch Paris couture runway shows from the comfort of their own laptops or smart TVs. Last month, Seoul Fashion Week was held virtually once more. […]

Women of the millennial generation are just as interested in fashion as their older counterparts, but they are eager to create their own fashion identity rather than follow trends. That is why new fashion brands that attract millennial shoppers are more focused on individual self-expression. Samsung C&T Fashion Group, which has already been actively targeting […]

The last two years have seen an explosive growth in the digitalization of the fashion industry. However, true fashion digitalization is not simply a matter of opening an online store, it is also about interacting with consumers in new ways that speak to their values and aspirations. For millennials and Gen Z, engagement with brands that are […]

Throughout the year, there are all kinds of occasions when we want to send gifts to each other to share our love and appreciation. From birthdays and weddings to traditional festivals and religious holidays, gift-giving forms an integral part of building community and family togetherness. But we cannot always be physically present with our loved […]

The times when people would use cosmetics without paying much attention to ingredients or production processes are behind us. As reported by the New York Daily News, “clean beauty” is one of the top ten skincare trends for 2021. Responding to the desire of consumers to know what they are putting on their skin, clean beauty […]

Increasingly sophisticated and comfortable As consumer confidence edges up on the hope brought with increasing vaccination numbers, the desire to indulge ourselves a little with some much-appreciated luxury goods is growing, as is the demand for comfortable clothes. Accordingly, men’s clothing brands such as Galaxy are seeking to stand out from the rest by combining […]

As the unbearable heat of summer recedes slowly into the distance behind us, it’s time to advance into the relief of fall weather with some new looks to help us feel and show the cool of the new season. Comfort evolved with elegance As the trend of living and working in and around one’s home […]

The broader public is starting to wake up to what the Millennials and Generation Z already know: That golf wear is no longer the exclusive domain of old fuddy-duddies swinging clubs on the green. Earlier this year, DJ Khaled and Justin Bieber filmed a music video on a golf course, while Grammy winner Macklemore has teed […]

At the recent Paris Fashion Week, youth and street culture-inspired brand Juun.J revealed its Spring/Summer 2021 collection digitally. This launch by the Samsung C&T Fashion Group fashion house has been named “You Get Off.” https://youtu.be/cQfAyJHI-WQ In this collection that focus on themes of lightness and youth, designer and brand founder Jung Wook-jun has used ultra-light […]