Fashion

Hannam, a neighborhood in Seoul’s Itaewon district, sits nestled between the scenic Namsan Mountain and the Han River, right at the heart of the city. This area of Seoul is widely known for the diverse range of establishments it has to offer and is growing increasingly popular with residents and visitors alike – Itaewon was […]

The month of February is upon us, and for the love enthusiasts among us, this can only mean one thing – Valentine’s Day is just around the corner. However, two of the biggest challenges when celebrating this age-old day of love are that of adding those perfect finishing touches to your outfit to make it just right […]

On January 18th, international clothing brand Juun.J debuted its 2019 Fall/Winter collection as part of Paris Fashion Week at the revered Palais de Tokyo exhibition and performance space. In a stand-out runway presentation, Juun.J introduced their latest collection concept: ‘Synthesize (synthetic)’, a nod to the mixing of the brand’s iconic outerwear with more tailored styles […]

With the rolling over of the calendar comes the imminent promise of warmer weather as spring approaches, along with the chance to spend more time outside – dressed in the very latest trends, of course. KUHO’s Spring ’19 collection, themed ‘Picnic’ after that quintessential spring activity, offers style-wary shoppers the perfect way to dress for […]

For over 20 years, Pantone has been paving the way in color forecasting with its researched-backed Color of the Year announcements. This year has been no exception and after extensive research, Pantone has revealed its official color for 2019 – PANTONE 16-1546, or ‘Living Coral’. Chosen for its bright appearance and warm, golden undertone, Living […]

2018 is drawing to a close, and with it, another exciting year in fashion for Korean brands – particularly on the international stage. Two up-and-coming brands have especially seen their international stars grow this year: REJINA PYO and BLINDNESS, the joint winners of this year’s Samsung Design & Fashion Fund (SFDF) awards. This recognition has […]

The holiday season is upon us, which means it’s time to think about what gifts to get for your friends and loved ones. For some, holiday shopping is a joyous and festive experience. For others, it’s a tedious chore that cannot end fast enough. Whichever camp you fall into, Samsung C&T Fashion Group has prepared […]

Adorned with towering Gingko trees, Garosu-gil is Seoul’s answer to SoHo in New York or Ginza in Tokyo. Located between Sinsa-dong and Apgujeong-dong, Garosu-gil, which means “tree-lined street” in Korean, is a magnet for local and international fashionistas and style gurus. Garosu-gil’s journey to becoming a fashion and lifestyle hotspot began in the 1980s when […]

As winter arrives and temperatures plummet, it might appear that staying as warm as possible and keeping up to date with the latest trends are two mutually exclusive styling options. And yet, as witnessed in recent years with the growing diversification of outerwear options, this no longer has to be the case as brands infuse […]

Located in the stylish district of Gangnam, Garosu-gil is famous for being one of Seoul’s most-visited areas for young fashionistas, boasting a wealth of attractions including designer brands, charming cafés and trendy restaurants. Earlier this month, Samsung C&T brought leading Swedish lifestyle brand GRANIT to Garosu-gil, with the brand’s very first Asian store opening its […]