Fashion

Where to find the best gifts for Valentine’s Day
February 11, 2019
The month of February is upon us, and for the love enthusiasts among us, this can only mean one thing – Valentine’s Day is just around the corner. However, two of the biggest challenges when celebrating this age-old day of love are that of adding those perfect finishing touches to your outfit to make it just right […]

SYNTHESIZE: Juun.J’s F/W ’19 collection, sophisticated mix & match of aesthetics
January 25, 2019
On January 18th, international clothing brand Juun.J debuted its 2019 Fall/Winter collection as part of Paris Fashion Week at the revered Palais de Tokyo exhibition and performance space. In a stand-out runway presentation, Juun.J introduced their latest collection concept: ‘Synthesize (synthetic)’, a nod to the mixing of the brand’s iconic outerwear with more tailored styles […]

Spring Styling: Get Picnic-Perfect with KUHO’s Latest Collection
January 17, 2019
With the rolling over of the calendar comes the imminent promise of warmer weather as spring approaches, along with the chance to spend more time outside – dressed in the very latest trends, of course. KUHO’s Spring ’19 collection, themed ‘Picnic’ after that quintessential spring activity, offers style-wary shoppers the perfect way to dress for […]

Beyond the Coral Reef: Where to Spot Pantone’s Color of the Year 2019
December 26, 2018
For over 20 years, Pantone has been paving the way in color forecasting with its researched-backed Color of the Year announcements. This year has been no exception and after extensive research, Pantone has revealed its official color for 2019 – PANTONE 16-1546, or ‘Living Coral’. Chosen for its bright appearance and warm, golden undertone, Living […]

Stars on the Rise: Looking Back at a year in Fashion for Two SFDF Winners
December 11, 2018
2018 is drawing to a close, and with it, another exciting year in fashion for Korean brands – particularly on the international stage. Two up-and-coming brands have especially seen their international stars grow this year: REJINA PYO and BLINDNESS, the joint winners of this year’s Samsung Design & Fashion Fund (SFDF) awards. This recognition has […]

5 Perfect Holiday Gift Ideas at SSF Store
November 29, 2018
The holiday season is upon us, which means it’s time to think about what gifts to get for your friends and loved ones. For some, holiday shopping is a joyous and festive experience. For others, it’s a tedious chore that cannot end fast enough. Whichever camp you fall into, Samsung C&T Fashion Group has prepared […]

Garosu-gil: The Cutting-edge of Fashion and Style in Seoul
November 16, 2018
Adorned with towering Gingko trees, Garosu-gil is Seoul’s answer to SoHo in New York or Ginza in Tokyo. Located between Sinsa-dong and Apgujeong-dong, Garosu-gil, which means “tree-lined street” in Korean, is a magnet for local and international fashionistas and style gurus. Garosu-gil’s journey to becoming a fashion and lifestyle hotspot began in the 1980s when […]

5 Key Trends to Look Out For in F/W ‘18’s Outerwear Collections
October 29, 2018
As winter arrives and temperatures plummet, it might appear that staying as warm as possible and keeping up to date with the latest trends are two mutually exclusive styling options. And yet, as witnessed in recent years with the growing diversification of outerwear options, this no longer has to be the case as brands infuse […]

Garosu-gil’s Newest Hotspot: Swedish Lifestyle Brand GRANIT Opens in Seoul
October 22, 2018
Located in the stylish district of Gangnam, Garosu-gil is famous for being one of Seoul’s most-visited areas for young fashionistas, boasting a wealth of attractions including designer brands, charming cafés and trendy restaurants. Earlier this month, Samsung C&T brought leading Swedish lifestyle brand GRANIT to Garosu-gil, with the brand’s very first Asian store opening its […]

Urban Chic, Antique Inspiration: KUHO S/S ’19 Collection
September 21, 2018
On September 8th, womenswear brand KUHO held its latest collection presentation for S/S ’19 during New York Fashion Week. The brand has presented its seasonal collections to style-savvy New York audiences since S/S ’17, and this latest collection, themed ‘Palimpsest’, once again drew acclaim and attention from a wealth of international buyers and members of […]