Fashion

Accessorize yourself well to bring out your best
March 15, 2023
The old saying goes that clothes make the (wo)man, but that does not mean only items of apparel – it extends to everything we wear or carry, including accessories. Your hat, bag, shoes, and even your umbrella constitute your image and can give others subtle signs about your sense of style. So when shopping for […]

Practical ideas for back-to-school fashions in spring 2023
March 9, 2023
The start of a new school semester brings with it a familiar excitement: Who will be in my class? Who is my teacher? Will I make a new friend? It is also a time when sales of school supplies and school clothes shoot up, as parents make efforts to equip their child for the best […]

Top bottoms: Spring/summer 2023 trends in pants, jeans, skirts
February 21, 2023
With spring arriving soon and summer just beyond that, fashion-forward women and men are already mulling over what tops to wear, but it is equally important to find a bottom that looks and feels good. This article takes a look at what’s hot in clothing below the waistline in spring/summer 2023. The world of wide […]

Opening an aperture to the appearance of culture
February 8, 2023
As every photographer knows, an aperture is the small opening through which light enters a camera to create a lasting image. But now the word has a new meaning: an opening through which culture enters and appears to us. “The Aperture,” made by putting together elements of “appear” and “culture,” is a new brand of […]

Turn up the volume: Bigger is back in fashion
January 26, 2023
It is time once again to celebrate size – or, to be more correct, oversize. In 2023, the “big and boxy” look is back in style. Formal or informal, whether it is wide jeans or cargo pants paired with a sloppy joe sweatshirt, or big-shouldered business suits that remind one of a Talking Heads music […]

Focus on fabric: Cashmere in winter
January 10, 2023
Dressing in winter is all about layering: one removes a layer when going into a climate controlled area and puts it back on before stepping outside. Cashmere is one of the best layers to wear because although it is warm – between five and eight times warmer than merino wool, according to one report – […]

Looking for fashion gifts? SSF Shop has you covered
December 29, 2022
What shall I buy for my friends, family, and colleagues for an end-of-year gift? This is the perennial problem that pops up each December. An envelope stuffed with cash or a store voucher hints at a lack of originality or thought, pushing us to think and look a little harder. During winter one of the […]

Showing resilience and sustainability, Ashlynn Park wins 18th Samsung Fashion & Design Fund Award
December 15, 2022
This year’s prestigious 18th Samsung Fashion & Design Fund (SFDF) Award was taken home by working mother, designer, and founder of her own fashion label Ashlynn Park. Also an LVMH Prize 2022 Finalist, Ashlynn has been leading her New York-based fashion brand ASHLYN since 2021. Collection Theme: Resilience The theme of ASHLYN’s new collection is […]

Celebrating its 10th birthday, BEAKER opens new Seongsu flagship store
November 25, 2022
Known as the Brooklyn of Korea, Seongsu-dong just got even hotter. Already host to global brands such as Dior, Louis Vuitton, Chanel and Gucci, and hip new domestic labels ADERERROR and MUSINSA, this neighborhood now boasts the third flagship location of Samsung C&T Fashion Group youth store BEAKER. The new BEAKER store in Seongsu embodies […]

Chuurucks by 8seconds brings fashion to the youth
November 10, 2022
These days pop-up stores or restaurants are popular ways to introduce people to products or foods they might not have tried before. For a limited time, a store opens in a trendy neighborhood displaying the hippest and newest lines of a particular brand. Mobile pop-up stores resembling food trucks are also popular now, introducing everything […]