Fashion

Reimagining Denim: BEAKER Launches In-House Brand ‘Stitch Comes Blue’
Samsung C&T’s multi-brand store BEAKER has introduced its own denim label, Stitch Comes Blue. The new brand reflects BEAKER’s unique curatorial perspective and aims to offer elevated denim experiences with refined fits, premium materials, and innovative craftsmanship. Combining craftsmanship with bold creativity, the debut collection includes a 36-piece lineup for

Elevating In-Store Retail Experiences with Spatial Storytelling and Innovative Design
Creating immersive and customer-centric physical retail spaces is becoming more important as consumers shift to online shopping. Samsung C&T Fashion Group is leading the way, setting a new standard for retail spaces that enhance the customer experience in South Korea and beyond. LEMAIRE’s Hannam flagship store in Seoul transcends conventional

The Ultimate Cool Girl Collection: 8seconds Collaborates with xooos
8seconds teams up with influencer and singer xooos to launch a fashion collection inspired by her personal style. Released in three installments, the collaboration captures a mix of playful, chic, and effortlessly cool aesthetics. With the final drop now unveiled, the collection reflects xooos’ signature approach to modern streetwear and

Colors of the Year 2025—Style Inspired by Comfort and Consolation
The 2025 Colors of the Year embrace warmth and comfort with rich, inviting tones like Mocha Mousse, Purple Basil, and Cinnamon Slate. These colors reflect the need for comfort and consolation, which we can collectively express through fashion, art, and design. Color of the year-inspired looks from kuho plus, Beanpole

Juun.J Unveils Its Fall/Winter 2025 Collection at Paris Fashion Week
Samsung C&T’s global luxury brand Juun.J showcased its Fall/Winter 2025 collection at Paris Fashion Week, unveiling 38 striking looks under the theme ‘COVERUNCOVER.’ Held at the Palais de Tokyo, the show attracted over 500 industry insiders, reinforcing Juun.J’s global presence and the growing influence of K-fashion. Models showcase bold looks

KUHO Unveils Capsule Collection in Collaboration with ‘The Row’ Designer Francesco Fucci
KUHO has unveiled its first collaboration with internationally renowned fashion designer Francesco Fucci. With an impressive portfolio working for global fashion labels, Fucci has created a 23-piece collection inspired by the Bauhaus movement, combining architectural curves and sharp menswear-inspired tailoring. Sharp tailoring and architectural designs from KUHO’s collaboration with renowned