Fashion

In March 2008, fashion fans in Korea were presented a special treat when 10 Corso Como Seoul in Cheongdam-dong finally opened its doors. Not only did the store bring luxurious collections to shoppers, but as the first concept store in Korea, the unveiling of 10 Corso Como Seoul also represented a new chapter in the […]

At the turn of the millennium, a fashion movement began to gather pace quietly in urban hubs. Form-fitting lycra leggings, neoprene jackets and sports clothes started to pop up in unexpected places. From offices to coffee shops, items usually seen in the gym crossed over into everyday fashion. Dubbed “athleisure”, the trend is now a […]

If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting place to start. Companies are increasingly looking for ways to keep their top talent happy by adding state-of-the-art gyms, cozy nap rooms, and rooftop spaces that come with stunning views. This is no […]

Now a well-recognized name among some of the most celebrated circles in fashion, Juun.J has a history that traces back a good two decades to his first personal label Lone Costume. The budding menswear brand was likened to others like Dior Homme and Raf Simons at the time and eventually evolved into the namesake brand […]

Winter weather has gripped Korea, and so has the holiday shopping craze. With Lunar New Year just around the corner, airports are bustling with duty-free holiday deals. Whether you’re looking to buy some cologne for a partner, some fine scotch for Dad, or treat yourself to the latest cosmetics and fashion accessories, there’s no better […]

Think of the last time you saw a blind character in a movie, how was the person portrayed? The answer would most likely be someone who only sees darkness, relies on a cane or guide dog, and perhaps has enhanced hearing or sense of smell. While over 200 million people in the world live with […]

PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Following global color authority Pantone Color Institute’s announcement of the color of the year for 2018, Ultra Violet and a collage of images with the magical hue have dotted no shortage of fashion blogs and social […]

Keeping track of all the trends in this fast-paced world can be dizzying at times, especially in the fashion industry where change is the only constant. For the South Korean fashion industry, 2017 brought novel challenges and opportunities, as new cultures, values and technologies emerge. To help brands and retailers succeed in the market, Samsung […]

There’s something special about December. As you inch toward the end of the year, you can feel a sense of excitement in the air. It’s a time when you look back at the year, celebrate life, share time with loved ones, and enjoy yearend festivities. You could do all that at home, but if you’re […]

From large billboards in city centers to vibrant photographs in magazines, fashion advertisements are as diverse as the clothing styles on the market today. With hundreds of brands for consumers to choose from, it’s unsurprising that fashion labels spend $500 billion per year on promotions in a bid to catch the eyes of fashionistas. How […]