Fashion

Top traditional casual brand Beanpole rewrites itself based on Korean heritage
Korea’s top traditional casual brand, Beanpole, has marked 30 years since its launch by undergoing a major renewal. The label’s new identity features Korean retro and street-inspired apparel as well as other classic looks. Jung Ku-ho (left), creative director of the Beanpole division, and Park Nam-young (right), division leader of

The online shopping mall riding a new Korean Wave
Online shopping is booming and showing no sign of slowing down. Reports in recent months have shown related records being broken repeatedly in South Korea, the home of K-shopping. For example, the country’s online retail sales jumped 15.9 percent in 2018 from the previous year, compared with just a 1.9 percent rise

KUHO shines on SoHo in New York
South Korea’s representative female apparel line, KUHO, continues to expand its global business this year. The Samsung C&T Fashion Group brand showcased its Spring/Summer 2020 collection on September 5 in Lower Manhattan’s SoHo neighborhood. Three days later, on September 8, KUHO also announced the opening of its first global popup

Fancy a bike ride? Scenic cycling trips in Korea
You might not realize it with all those bustling city intersections, but Korea has some of the best cycling scenery the world has to offer. And when you decide to plan a bike trip there, you start to view the country in a different light – with its mountainous spine

See Seoul’s summer of dance, drinks, running and roller coasters
Summer festivals are a great time to get out and have fun, and South Korea is no exception. While events like Coachella and Glastonbury hardly need an introduction, South Korea has its own thriving festival scene, offering locals and visitors alike the chance to immerse themselves in music, dancing, fashion

Beanpole Sports to start Little Challenge with OMC
Beanpole Sports has started a promotional campaign called Little Challenge with nonprofit cycling organization One Mile Closer (OMC). On Aug. 8, Samsung C&T’s Fashion division said it will conduct the Little Challenge campaign with Beanpole Sports to sincerely convey the value of the organization’s spirit of sports and sustainability after