Fashion

From the fairway to main street: Golf wear goes mainstream

July 31, 2021

The broader public is starting to wake up to what the Millennials and Generation Z already know: That golf wear is no longer the exclusive domain of old fuddy-duddies swinging clubs on the green. Earlier this year, DJ Khaled and Justin Bieber filmed a music video on a golf course, while Grammy winner Macklemore has teed […]

Juun.J brings new volume to its S/S 2022 collection unveiled at Paris Fashion Week

July 13, 2021

At the recent Paris Fashion Week, youth and street culture-inspired brand Juun.J revealed its Spring/Summer 2021 collection digitally. This launch by the Samsung C&T Fashion Group fashion house has been named “You Get Off.” https://youtu.be/cQfAyJHI-WQ In this collection that focus on themes of lightness and youth, designer and brand founder Jung Wook-jun has used ultra-light […]

8seconds brings back Everland’s heritage on its summer clothes

June 28, 2021

The heritage of Everland, Korea’s largest theme park, has been reborn as retro-styled fashion items. Marking the park’s 45th anniversary, fashion label 8seconds created a special collaboration with Everland. The brand put into its summer items Everland’s identity as Yongin Farmland, the name of the park for its first 20 years. Summer vacation to Yongin Farmland […]

KUHO’s Heart for Eye campaign helps children see a brighter future

June 11, 2021

There is a large number of charities and foundations in the world that help people by funding necessary eye surgeries, so it is encouraging to see a company roll up its sleeves and work to give the precious gift of sight to those who need it. Kim Na-yeon, a seven-year-old girl, is one of 379 […]

How to stay cool in the coming summer heat

June 2, 2021

In a recent article on how to pick clothes that will help one stay cool in the summer heat, Popular Science magazine reminded us that the best thing to wear is “loose-fitting clothing made of fabric that air can easily pass through” and that linen is one of those materials that are good to wear. Linen is […]

Heartist’s steps towards fashion for all abilities

May 13, 2021

People are increasingly questioning the concept of normality and embracing diversity, and that has led to a growing push to meet the needs that have been marginalized. For instance, until the cosmetics brand Fenty launched a new line of foundations available in 40 shades in 2017, those with darker skin colors had to spend more time and […]

A continued emphasis on comfort and practicality in S/S 2021 menswear

April 22, 2021

As we are adapting to a new normal, our minds turn towards a new look for the warmer months of the year. This spring and summer, men’s fashions will be dominated by a practical turn following the last season, as well as different colors to lift the mood. Lim Ji-yeon, head of the Samsung Fashion […]

Blurred boundaries shape S/S 2021 womenswear trends

April 9, 2021

If 2020 taught us anything, it’s that the dividing line between our daily activities has been smashed into pieces. This has made comfort the king of fashion, and that shines through in the fashion world’s 2021 Spring/Summer womenswear collections. Also, floral prints are a hot concept, as is mixing-and-matching. As Lim Ji-yeon, head of Samsung Fashion […]

Label C lands offline in Bamford store & spa

March 15, 2021

With the constant stream of technological innovations, many of our activities are now possible online. One particularly prominent area is shopping. A recent forecast expects e-commerce user penetration to hit 63.1% by 2025. This has led some to question the role of offline stores and even predict the end of the traditional shopping environment. But offline shops […]

Wherever we look, one-mile wear is winning hearts and minds

February 18, 2021

Gone the way of girdles and bustles are the days when office workers uniformly wore a suit-and-tie or pencil skirts and high heels. Companies have been moving towards business casual for years, and even the most formal sectors such as finance have relaxed their dress codes. American media Vox went as far as to comment that the suit had […]