Fashion

Samsung C&T Fashion Group’s fast fashion brand 8seconds has come together with some young and hip artists. Targeting fashion-forward Millennial and Generation Z dressers, collectively called the “MZ Generation” in Korea, 8seconds has a track record of collaborating with unique Korea-based artists, including Noh Sang-ho, SOON.EASY, and Lee Yo-han. These artistic collaborations provide a constant fresh input […]

Samsung C&T Fashion Group’s traditional casual brand Beanpole has launched its own three-dimensional fashionable face masks fitted with filters that can be washed and re-used, bringing together all the necessary elements of a mask that is not only practical, but also attractive. In designing the mask, Beanpole used 3D pattern technology including incisions and lines […]

Global fashion brand Juun.J unveiled its Spring/Summer 2021 collection digitally this week at Digital Paris Fashion Week. This event, held from July 9 to 13, was the first of its kind ever held by France’s La Fédération de la Haute Couture et la Mode. Part of Samsung C&T’s Fashion Group, the youth and street culture-inspired […]

What were the fashions and lives of Koreans who lived in the 1950s and 60s like? By the 1970s the nation would come to rise, phoenix-like from the ashes, to become the Miracle on the Han River, but in the period immediately after the 1950-53 Korean War, the country was still working overtime to rebuild […]

All this social distancing and working from home (WFH) these days has extended the time we spend in our own houses, and restricted our outside spheres of activity. One result is that the lines between work, life and leisure have become less distinct, but if there’s something that remains unchanged, it’s that we still want […]

It’s not often that an 8th birthday is a big event, but in the case of Samsung C&T Fashion Group’s fast fashion brand 8seconds, an exception can be made. With a name that calls to mind the brand’s ambition to “seize the hearts of shoppers in just 8 seconds,” the 8th birthday seems an entirely appropriate […]

In this period of fear and uncertainty because of the COVID-19 outbreak, it can be easy to feel a little lost. Therefore, at times like this, we need to be encouraged by good news. Simple acts of charity and kindness, whether by individuals or business, can warm our hearts and lift our spirits. To this […]

It’s already been a year for the Heartist brand, and to celebrate, its sibling brand Beanpole is doing something special. To mark this one-year milestone the two styles launched a collaboration on April 20 that combines the classic family fashion of the one with the functional ease and comfort of the other. Heartist is Samsung […]

Are you still stuck in the mindset that suits are only worn by men? Forget about it! Suits are now beloved fashion items for women who want to express some panache and flair in every season. In all the latest popular K-dramas and also at formal occasions, we’re seeing female celebrities show off a suit […]

This spring/summer season’s new looks combine a classic heritage feel with a refined sporty mood, introduce garment dyeing, and bring blue and pastel tones together with beige to express a greater diversity of masculine looks. Lee Hyun-jung, design director at Samsung C&T Fashion Group’s brand Galaxy, explains: “As the stereotypes of masculinity have been broken […]