Fashion

Fashion’s expansion into lifestyle: A Label of curated clean beauty

November 25, 2020

Of course, fashion is not limited to clothing. There are not only trends in what we wear, but the objects we use and keep around us. Increasingly, fashion brands are expanding into lifestyle. Luxury brands like Versace and Gucci have been doing it for years, offering fragrances, crockery, skateboards, and even dog beds. But now this trend is becoming […]

Juun.J and Reebok reinvent sneakers

November 9, 2020

The new Pump Court sneakers by Juun.J and Reebok have at last been released. The shoes were first shown off back in December 2019 when Juun.J turned heads at Paris Fashion Week with its leather-inspired Fall/Winter 2020 collection. Juun.J & Reebok collaboration Pump Court sneakers at Paris Fashion Week Since 2007, global fashion brand Juun.J has […]

Online-only fashion brands cater to contactless customers

October 24, 2020

Only a decade or two ago, when internet shopping was still in its infancy, some people balked at the idea of ever buying clothing online. That has already changed a lot, but the pandemic this year really accelerated the move towards contactless shopping and buying things from home or wherever you and your mobile device […]

Finding ways to make fashion more sustainable

October 14, 2020

In a March 2020 article on the BBC website, Christine Ro asked the million-dollar question: “Can fashion ever be sustainable?” As consumers become more interested in knowing about the impact on the environment of their shopping choices and choosing accordingly, it’s a timely thing to ask. The fashion industry is making moves to improve things, […]

BEAKER goes online and gender neutral with B_

September 25, 2020

Just as in society we are seeing traditional gender roles move in the direction of equality and fluidity, the same trend is now visible in the fashion world. Actually, the concept of clothing that is gender neutral, or unisex, is itself not new, although in recent years it has entered the mainstream. In the last […]

For F/W 2020, womenswear takes a practical, comfortable turn

September 11, 2020

Although the leaves may still be on the trees, we can sense the feeling of fall in the air, and winter is lurking just behind. Some of us may be working from home, but it’s still time to think about what to wear in the colder months as we try to stay comfortable while also […]

Comfort and practicality take center stage in men’s F/W 2020 fashion

September 2, 2020

Although the heat and humidity of summer is still with us for now, it’s time to start thinking about what to wear as the weather cools down in autumn and prepares us for the cold of winter. As the social distancing lifestyle is expected to continue, this men’s fall/winter season fashion focuses on giving a […]

8seconds collaborates with two young artists to create good vibes

August 19, 2020

Samsung C&T Fashion Group’s fast fashion brand 8seconds has come together with some young and hip artists. Targeting fashion-forward Millennial and Generation Z dressers, collectively called the “MZ Generation” in Korea, 8seconds has a track record of collaborating with unique Korea-based artists, including Noh Sang-ho, SOON.EASY, and Lee Yo-han. These artistic collaborations provide a constant fresh input […]

Beanpole’s face masks for safety and for style

July 27, 2020

Samsung C&T Fashion Group’s traditional casual brand Beanpole has launched its own three-dimensional fashionable face masks fitted with filters that can be washed and re-used, bringing together all the necessary elements of a mask that is not only practical, but also attractive. In designing the mask, Beanpole used 3D pattern technology including incisions and lines […]

Juun.J takes S/S 2021 collection online for Paris Fashion Week

July 20, 2020

Global fashion brand Juun.J unveiled its Spring/Summer 2021 collection digitally this week at Digital Paris Fashion Week. This event, held from July 9 to 13, was the first of its kind ever held by France’s La Fédération de la Haute Couture et la Mode. Part of Samsung C&T’s Fashion Group, the youth and street culture-inspired […]