Fashion

Top traditional casual brand Beanpole rewrites itself based on Korean heritage
October 25, 2019
Korea’s top traditional casual brand, Beanpole, has marked 30 years since its launch by undergoing a major renewal. The label’s new identity features Korean retro and street-inspired apparel as well as other classic looks. Jung Ku-ho (left), creative director of the Beanpole division, and Park Nam-young (right), division leader of Beanpole, introduce the brand’s renewal. […]

The online shopping mall riding a new Korean Wave
September 23, 2019
Online shopping is booming and showing no sign of slowing down. Reports in recent months have shown related records being broken repeatedly in South Korea, the home of K-shopping. For example, the country’s online retail sales jumped 15.9 percent in 2018 from the previous year, compared with just a 1.9 percent rise offline, according to the Ministry […]

KUHO shines on SoHo in New York
September 9, 2019
South Korea’s representative female apparel line, KUHO, continues to expand its global business this year. The Samsung C&T Fashion Group brand showcased its Spring/Summer 2020 collection on September 5 in Lower Manhattan’s SoHo neighborhood. Three days later, on September 8, KUHO also announced the opening of its first global popup store. The SoHo presentation attracted […]

Fancy a bike ride? Scenic cycling trips in Korea
September 5, 2019
You might not realize it with all those bustling city intersections, but Korea has some of the best cycling scenery the world has to offer. And when you decide to plan a bike trip there, you start to view the country in a different light – with its mountainous spine surrounded by serene rivers, lakes […]

See Seoul’s summer of dance, drinks, running and roller coasters
August 15, 2019
Summer festivals are a great time to get out and have fun, and South Korea is no exception. While events like Coachella and Glastonbury hardly need an introduction, South Korea has its own thriving festival scene, offering locals and visitors alike the chance to immerse themselves in music, dancing, fashion or sports – even all […]

Beanpole Sports to start Little Challenge with OMC
August 9, 2019
Beanpole Sports has started a promotional campaign called Little Challenge with nonprofit cycling organization One Mile Closer (OMC). On Aug. 8, Samsung C&T’s Fashion division said it will conduct the Little Challenge campaign with Beanpole Sports to sincerely convey the value of the organization’s spirit of sports and sustainability after signing a partnership with OMC. […]

Are you beach-ready?
July 17, 2019
Summer holidays are coming up soon! With beach destinations across the world vying for attention this summer, many of us will be hitting the sand before autumn comes around. But where to find a new swimsuit and all the accessories to make this year’s beach experience both chic and memorable? Here are some trends making […]

MOIA’s natural mood earns sfdf prize
July 15, 2019
Samsung C&T’s Fashion Group on Tuesday selected MOIA as the first-place winner of its sfdf sponsorship program for fashion and lifestyle designers – with Samsung Fashion Design Fund’s sfdf now reaching its third year. MOIA is a middle-priced womenswear brand launched by Im Yoo-jung in 2017 characterized by a simple and basic design with a […]

Juun.J unveils S/S 2020 collection in Paris
June 27, 2019
Paris Fashion Week witnessed a synergy of the past and future this month when Korean brand Juun.J unveiled its avant-garde Spring/Summer 2020 collection in the historic surroundings of the Ecole de Medecine. In trademark fashion, Juun.J’s creative director Jung Wook-jun demonstrated 40 outfits through his reinterpretation of traditional tailoring elements with bold combinations under the […]

How slow shopping beats the internet
June 18, 2019
An unhurried cultural revolution is working its way across the world, one that is defying the received idea that faster is better. It is about “savoring the hours and minutes rather than just counting them,” Carl Honoré wrote in his book “In Praise of Slow.” The so-called slow movement can be traced back to Italy […]