Fashion

2018 Lifestyle Trends: Embracing ‘Lagom’ and ‘Hygge’ for Greater Comfort
March 14, 2018
If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting place to start. Companies are increasingly looking for ways to keep their top talent happy by adding state-of-the-art gyms, cozy nap rooms, and rooftop spaces that come with stunning views. This is no […]

From Breakthrough to Stardom in Fashion: Juun.J’s Evolution
February 20, 2018
Now a well-recognized name among some of the most celebrated circles in fashion, Juun.J has a history that traces back a good two decades to his first personal label Lone Costume. The budding menswear brand was likened to others like Dior Homme and Raf Simons at the time and eventually evolved into the namesake brand […]

5 Tips to Get the Most out of Duty-Free Shopping in Seoul
February 5, 2018
Winter weather has gripped Korea, and so has the holiday shopping craze. With Lunar New Year just around the corner, airports are bustling with duty-free holiday deals. Whether you’re looking to buy some cologne for a partner, some fine scotch for Dad, or treat yourself to the latest cosmetics and fashion accessories, there’s no better […]

Giving Hope and Sight: Heartist House Light Up Again Exhibition
January 18, 2018
Think of the last time you saw a blind character in a movie, how was the person portrayed? The answer would most likely be someone who only sees darkness, relies on a cane or guide dog, and perhaps has enhanced hearing or sense of smell. While over 200 million people in the world live with […]

The Color of the Year: Why Does It Matter?
January 12, 2018
PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Following global color authority Pantone Color Institute’s announcement of the color of the year for 2018, Ultra Violet and a collage of images with the magical hue have dotted no shortage of fashion blogs and social […]

K-Fashion Trends: A Snapshot of Korean High Streets
January 3, 2018
Keeping track of all the trends in this fast-paced world can be dizzying at times, especially in the fashion industry where change is the only constant. For the South Korean fashion industry, 2017 brought novel challenges and opportunities, as new cultures, values and technologies emerge. To help brands and retailers succeed in the market, Samsung […]

Packing for Your December Adventure: How to Find the Right Outfit
December 14, 2017
There’s something special about December. As you inch toward the end of the year, you can feel a sense of excitement in the air. It’s a time when you look back at the year, celebrate life, share time with loved ones, and enjoy yearend festivities. You could do all that at home, but if you’re […]

From Fashion Plates to KOLs: The Changing Face of Fashion Advertising
November 16, 2017
From large billboards in city centers to vibrant photographs in magazines, fashion advertisements are as diverse as the clothing styles on the market today. With hundreds of brands for consumers to choose from, it’s unsurprising that fashion labels spend $500 billion per year on promotions in a bid to catch the eyes of fashionistas. How […]

Samsung C&T-Sponsored LPGA Super Rookie Sung-hyun Park Shines
November 14, 2017
This year has been a whirlwind of excitement for Korean golf player Sung-hyun Park to say the least. She climbed to the top spot in women’s world rankings in the second week of November and secured her place as rookie of the year as early as mid-October, with five events still left on the calendar. […]

How to Keep Warm and Stay Active this Fall
October 24, 2017
As temperature cools, curling up under a blanket at home can seem a lot more attractive than exercising outdoors. But if you wear the right clothes, it’s easy to enjoy outdoor activities in the colder months. Health experts agree that even a small amount of exercise daily can reap huge physical and mental benefits. Here’s a guide on […]