Fashion

Known as the Brooklyn of Korea, Seongsu-dong just got even hotter. Already host to global brands such as Dior, Louis Vuitton, Chanel and Gucci, and hip new domestic labels ADERERROR and MUSINSA, this neighborhood now boasts the third flagship location of Samsung C&T Fashion Group youth store BEAKER. The new BEAKER store in Seongsu embodies […]

These days pop-up stores or restaurants are popular ways to introduce people to products or foods they might not have tried before. For a limited time, a store opens in a trendy neighborhood displaying the hippest and newest lines of a particular brand. Mobile pop-up stores resembling food trucks are also popular now, introducing everything […]

Earlier this year, when luxury brand Chanel presented its fall-winter 2022-2023 collection at Paris Fashion Week, Forbes magazine described it as “an ode to tweed,” reminding anyone who had perhaps forgotten that tweed is an excellent fabric for cooler weather. Caption: Left to right: 8seconds black tweed round-necked short jacket, 8seconds tweed slim-fit mini-dress, 8seconds […]

Imagine you are in a car with your friends, setting off on a road trip. Each of you is in their 20s, driving southwards down California State Route 1 from San Francisco to Big Sur. It is cool autumn weather, and you are all wearing loose and comfortable unisex clothing. That is the look and […]

The French word for friend is “ami.” It is also the name of one of the world’s newest and fastest-growing fashion labels that makes fashion friendly again — AMI. Founded by and named after young French designer Alexandre Mattiussi, AMI has been growing and spreading around the world. Now it has opened its first flagship […]

New times call for new styles, and that means new fashions. Some clothing producers churn out new labels almost annually, but when a fashion house launches a brand only every few decades, it feels more significant. Such is the case with Samsung C&T Fashion Group’s creation of new menswear label Shift G. Shift G is […]

Sure, there are days when we want to look sharp and wear a figure-hugging dress or suit and strut stylishly down the streets. But there are also occasions when we just want to cocoon at home or in a café with a good book, wearing pajamas or the next best thing. It is this latter […]

Mirroring the increasing approachability of golf and tennis, clothes made for those sports are so much more fashionable than they once were. It used to be that tennis and golf were the exclusive pastimes of the wealthy and aristocratic classes, and their uniforms were baggy and plain. Today’s golf and tennis wear looks much more […]

After two plus years of working from home and wearing athleisure or casual wear for webinars and online meetings, men finally want to dress to impress once more. At the Milan Fashion Week in June, where menswear and suits once more took center stage, Italian luxury fashion designer Brunello Cucinelli said, “Men want to dress […]

For well over a hundred years, seersucker has been a well-known trick to beat the summer heat. The Wall Street Journal recently included seersucker in a short list of classic cool fabrics together will linen and fresco wool. While seersucker is best known for suits and blazers, Vice magazine in its recent “best summer shirts […]